Double Eleven Costume Champion "Camel" Has Been Reelected For Fourth Consecutive Years.

At 24 hours in November 11th, Tmall Double eleven trading volume reached a record 57 billion 110 million yuan. In 2014, the electricity supplier's annual war ended successfully. In the red sea of clothing, camel's total sales volume of 420 million has won the apparel champion for fourth consecutive years. Among them, camel men's shoes have no suspense for four consecutive championships; camels outdoors continue to press for fourth consecutive years of 11. outdoors First! Camel women's shoes are pressing BELLE for the first time in two consecutive years. The camel men's wear has also achieved good results.

The double eleven runs just 55 minutes, the sales of camels break through the one hundred million mark, become the first brand of the whole network clothing brand, 11 break at 9:58 in the morning, 300 million at 7:45 in the evening, and 24 at the end of the week, the camel closes with the record breaking of 420 million, leading all the jewelry accessories all the way!

Sales data show that at the beginning of the double eleven, all kinds of camel products go hand in hand. Among them, CAMEL camel outdoor official flagship store is particularly bright, with only 23 minutes in a single store, breaking 15 million. In the end, camels outdoors did not give up their expectations. They spent 90 million 350 thousand of their single stores on their way to explore, and for fourth consecutive years, eleven and eleven outdoors first! Among them, Han Han made a customized camel assault garment, and sold only 32000 pieces of the camel.

Before this year's double eleven, Wan Jingang, general manager of camels, told the media that this year's "double ten sword" refers to four consecutive titles of clothing brands. Facts have proved that camels do not joke, fierce and emboldened. With the launch of Alibaba [micro-blog] in the US and internationalization as the trend of the future, camels this year also opened a dual eleven us special field to test overseas markets. Reaching the previous goal, the camel will carry four consecutive championships, and the road of internationalization in the future will also be able to thrive.

According to camel preliminary statistics, double 11 sold camel men's shoes 620 thousand pairs on the same day, camel women's shoes 250 thousand pairs, camel assault clothing 110 thousand, camel mountaineering shoes 150 thousand pairs.

Although the two eleven achieved gratifying results, camel Like all businesses, it will also face the severe test of warehousing and logistics. Camel warehouse manager yesterday revealed that on the day of double eleven, the double eleven goods issued by the 5 camels of the camel reached 220 thousand orders, and all the orders for double eleven would also be sent to all within 5 days. Compared with previous years, this year's camels have higher requirements for delivery efficiency and replacement efficiency, and the delivery volume may reach 300 thousand orders per day in the next two days, but the warehouse says that the pressure is completely acceptable. This is because camels have added a warehouse this year, and the warehouse management system and delivery system have also been optimized and improved, and enough personnel have been allocated to logistics work. The number of staff in all warehouses has reached nearly 3500. "We signed a double 11 agreement with the cooperation express company, which will ensure the delivery volume during the double 11 period and optimize the customer experience to the greatest extent."