How Did Boston Create The Empire Of Clothing On Sewing Machines?

Here world Clothing and shoes The small weave of the net introduces Bosideng: the 10 billion garment layout is produced on the sewing machine.

On the day of 1976, the foot sewing machine was heard in the village of Jingshan village, Bai Zhen, Changshu, Jiangsu. In several rented old houses, Gao Dekang, 24, LED 11 villagers to form a clothing sewing group. At that time, no group member would have thought that in 28 years, their sewing group would turn into a garment empire with an annual turnover of nearly ten billion.

28 years' pursuit of quality and billions of fashion empire.

With the complex emotions that have to respond to collective production calls and improve the standard of family life, the 11 group members, on the one hand, actively and conscientiously do the work of sewing repair and material processing, and on the other hand accumulate their household savings together, and finally set up their own garment factories in 1980. The legend of Boston is on the stage.

People often say that the first pot of gold from a self-made enterprise often comes from "credit". The best quality is the best credit card. With good quality, Gao Dekang, the head of the garment factory of Shan Jing Village, began to win some orders for processing materials from Shanghai. With orders, Shan Jingcun garment factory began to slowly get on the right track. With the improvement of production efficiency, spanportation of products and raw materials has gradually become a headache for Gao Dekang. Changshu to Shanghai more than 70 kilometers, when the enterprise did not even have a motorcycle, can only rely on bicycles to spanport back and forth. In this way, on the Ning Hu highway, Gao Dekang rode a bicycle carrying more than 100 kilograms of goods, the wind, rain, cold, hot summer, riding for several years.

Opportunity always favors those who care. In 1983, Gao Dekang, 31 years old, was acutely aware of the business opportunities of down jacket production. The garment factory of Shan Jing Village was renamed Changshu white feather down garment factory. In that time, the down jacket is still a fashionable occupation in the era of tight purchase. In the market background of seeking more than supply, the down jacket made Gao Dekang and his group's clothing business ushered in the first peak: in 1989, the garment factory earned the first 1 million, and only a year later, the clothing factory's profit reached 7 million.

Gao Dekang, who was digging up the first barrel of gold, did not stop. When he invested in the 1 million 500 thousand expansion, he began to brew his own brand, Bosideng. Finally, in 1993, Gao Dekang, chairman of the Jiangsu KangBo group company was founded. The brand of Bosideng officially launched the landing battle for China's down garment industry.

Data show that since 1995, Bosideng down jacket has been ranked first in the market for 19 consecutive years, and the brand portfolio occupies nearly half of the domestic down garment market. While gaining huge profits, Bosideng's quality has also been recognized by consumers. In 2002, Bosideng was awarded the title of "advanced enterprise of quality management in 2002". In 2004, Bosideng was awarded the title of "national contract keeping credit company". In 2006, Bosideng chose "2006 user satisfaction Enterprise". In 2008, Bosideng gained the national quality award and became the leader in the industry.

Today, 11 members, 8 tread sewing machine sewing groups have grown into annual revenue of nearly 100 billion yuan in the ---2013 year of the company's annual revenue of 8 billion 240 million yuan.

Just a needle and a thread to throw away for thousands of years. Cotton-padded jacket

The history of down jacket can be traced back to the Zhou Dynasty. Zhou Dai, China, has made feather garments from birds and beasts. In the Han Dynasty, yak hair was used to make clothes, and in the Tang Dynasty, goose Plush was used to make clothes. Because envy birds fly in the sky, the Chinese have always been fond of feathers for their feathers. If a garment with feathers is a wish of flying Apsaras, making a down jacket is also a leap from the gravity of traditional costumes.

The first generation of down jacket in modern China began to prevail in the early 80s of last century. At that time, the fabric quality and processing level were not high, the style was also monotonous, and the rate of stuffing was low, the filling volume was large and the appearance was bloated. It was called "bread clothing". It was at that time that Gao Dekang, a keen young man, was integrated into his dream of feather. By the end of 1991, Gao Dekang had officially registered his own brand "Bosideng".

In 1976, the sound of sewing sewing machine sounded in Shan Jing Village was like a horn. It never disappeared or weakened since the sound. The development course of Boston for 28 years not only condensed the development history of China's modern down garment industry, but also led the trend in the subsequent technological progress.

In the last more than 10 years of the last century, in the storm of "upgrading" of down garments, Bosideng fully benefits talents, promotes scientific and technological innovation, improves the scientific and technological content of down garments, and improves the added value and market competitiveness of new products with high and new technology. By the end of 2006, Boston was responsible for organizing the revision of the relevant national standards for Down garments. In November 2011, the Secretariat of the international standardization organization's clothing size series and Code Committee was settled in Bosideng.

In recent years, Bosteng has upgraded the original sewing equipment to high efficiency and low energy consumption sewing machine, expanded the production of low carbon production, introduced lean production mode, successfully applied single piece flow, hanging production line and template standardized production operation, and developed the international garment advanced manufacturing base. Especially in the field of down jacket production, Sweden's suspended production line was first introduced, which increased production efficiency by nearly 30%. During the interview, the person in charge of the enterprise told reporters that with advanced technology and equipment, Bosideng only needed 90 seconds to process a down jacket.

With the improvement of people's living standard, clothing has long been no longer only used for shame, but the brand effect and aesthetic concept are increasingly permeating people's consumption demand. In 1995, Bosideng took the lead in introducing the fashion design concept into the down garment industry, changing the thickness, swelling and weight of the down jacket as "light, beautiful and thin", leading the consumption trend of the cold clothing to be casual, fashionable and sporty. In recent years, Bosideng has also launched the product development strategy of "four seasons, internationalization and multi branding". Under the premise of guaranteeing quality and technological progress, bostin has constantly injected new fashions and beautiful elements into products. Bosideng, with its down jacket as its core product, has produced spring clothes, summer wear and autumn clothes, and has entered into the fields of fashion, casual wear, sportswear, underwear and so on. It has launched such brands as Bosideng, snow flying, KangBo, ice cream, ice flying, upper feather, bostman menswear and Ricci-Club women's clothing.

A blockbuster village run enterprise set foot on the world T stage

All along, "made in China" has been labelled with a lack of technical core, relying on a large number of OEM to earn less processing fees, and lack of well-known brands. In fact, the "made in China" is not without technological core. On the contrary, more and more products are favored by foreign consumers from performance to quality. "Made in China" enterprises do not rely solely on Foundry earnings. On the contrary, a considerable number of enterprises have already been in the upstream of the industrial chain. Similarly, Chinese enterprises going abroad are pouring the local brands into the world's territory competition and making the "made in China" become the real "Chinese wisdom".

As the forerunner of Chinese brand internationalization, Bosideng's internationalization has been steady and exported to more than 10 countries and regions, such as Asia, North America and Europe. Since its qualification for self import and export in 1997, it has started from OEM. Bosideng has been working with international brands such as Nike, Adidas, Columbia, Tommy, northface and so on. In 2007, the group's core business listed on the main board of Hongkong and opened a new chapter in international development.

One day before the 2012 Olympic Games, the South Morton street, West London, was crowded with a modern building with elegant Chinese facade and landmark. This is the first T show of Chinese clothing brands in the fashion capital of the world. It has also opened the curtain of the establishment of flagship stores by local clothing brands in overseas first tier cities. The British media said that smart Chinese "pinched" the Olympic stopwatch and made London its home. At the same time, the bosiden also made clear the pattern of "European design, Chinese production and European marketing". At present, Bosideng has set up four fashion design centers in Changshu, Shanghai, Italy Milan and London, UK, which are synchronized with the international fashion trend. The biggest problem facing the "going out" of domestic enterprises is how to achieve fast profits. Most people hope that the investment in the international market can be quickly rewarded. As we all know, it takes time to understand the local market, cultivate consumers and enhance brand awareness. Gao Dekang is wise and ambitious. He expects Bosideng to become a world-renowned name. He also knows that the road of Chinese brand expansion abroad is bound to be uneven. During the interview, he told reporters that Bosideng went out of the country and opened the shop to Europe. The greater significance was to learn from the advanced experience of local style design, fabric development and supply chain management, and use international resources to enhance its brand value.

A business run by a village enterprise How long does it take to go to the tens of billions of Listed Companies in the Hong Kong stock market? How long will it take to go from the domestic market to the international market? How long will it take to go out of the country by OEM processing, to say goodbye to the traditional labor intensive pattern and to the upstream industry chain? "Bosteng said," it will take 28 years. Over the past 20 years, Bosideng, which is based on China, has accompanied and led the development of the industry. It has occupied half of China's down garment industry. For the future, where is the future of "made in China", where is the future of Bosteng? Gao Dekang said, the future will be around the world.