Shun Feng Faces The Big Four International Pack Or Shuffle.

It is learned that, despite nearly two years, SF EXPRESS (Group) Co., Ltd. (hereinafter referred to as "Shun Feng") in the move to enter e-commerce and offline stores, but the domestic private courier giant has not relaxed the pace of expansion in the main business of the express.

In the Alibaba and Jingdong mall, these e-commerce giants have invested heavily in building their own logistics system, while Shin Feng is making use of its global layout to copy cross-border e-commerce logistics.

It is understood that, after the introduction of SFBuy, the "global Shun" and other services aimed at importing electricity providers on overseas direct purchase and purchasing businesses, SF launched the European package business yesterday.

According to introduction, the European parcel is

The European express package, which is specially designed for cross-border electricity supplier, is launched in collaboration with Holland post. Its products are classified as flat mail and registered services.

The service is based on Holland, covering Europe and the United States and Canada, relying on the Holland post network and customs clearance system to create high-quality regional packet services.

"Europe's pack"

SF will release the "European package" service to the market today, which is an airmail product designed by SF and Holland post for small items of cross-border e-commerce sellers.

The service is based on Holland, which radiate the whole of Europe. Relying on the Holland post network and customs clearance system, it builds high-quality regional packet service, which has the characteristics of good customs clearance, fast delivery and excellent query.

This also indicates that Shun Feng has become the first official export to cross-border electricity suppliers.

Private express companies.

The "European package" business launched by SF is the way of "direct flights + local postal delivery", which is responsible for the pportation of China's territory and cross border logistics, and Holland post is responsible for European customs clearance and destination country delivery.

All sellers need to be sent to 26 countries in Europe and the United States and Canada. They can be sent to Shenzhen through the local SF service. Then they will be sent to Shenzhen first and then sent to Hongkong via Holland.

In terms of freight rates and taxes, Shun Feng's relevant person in charge told reporters that the freight charges needed by different countries of destination were different, and the registration fee was unified at 12 yuan, and the total freight rate was definitely higher than the current market's small package.

In terms of compensation, if the shipment is confirmed according to the specified process, the SF will complete the claim within two working days and declare the value according to the goods. The maximum compensation shall not exceed RMB200/.

He also said that compared to the traditional package, the advantage of SF European parcel in customs clearance is obvious. Relying on Holland post, the customs clearance is good.

In terms of the time limit concerned by sellers, the current mainstream packet service age in the market is usually 7-15 working days. Shun Feng can send it to 5-10 major working days in Holland by sending small packages to Europe.

Route illustration

Europe and America small packet market space is large, SF service diversification

Despite the rapid development of China's cross-border electricity export industry, the international package, which is highly praised by the sellers, has always been poor in terms of timeliness. At the same time, the majority of the service coverage is still dominated by emerging markets such as Russia and Brazil, and the purchasing power is very strong.

Li Qingwang, vice president of SF EXPRESS international business service division, told reporters that in the eyes of most domestic people, Shun Feng has always been on the high-end line, but in fact, for different levels of consumers and enterprises, as well as different sectors of the industry, SF has diversified services and has special designated services in different countries.

"Internationally, SF has corresponding services in 9 countries, namely the United States, Japan, Korea, Singapore, Australia, Malaysia, Thailand, Vietnam and Mongolia.

Although these are mainly services for B2B to meet the needs of commercial express, but with the rise of cross-border B2C, SF is bound to follow the trend of international trade.

Li Qingwang said.

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For the Seller whether the European small package launched by SF is "buying", the reporter interviewed a number of industry cross-border e-commerce sellers.

Many sellers said that although the current commitment of Shun Feng is particularly attractive in terms of freight rates or timeliness, it is not always possible to withstand the pressure of rapid increase in peak delivery volume in a short period of time.

In this regard, Li Qingwang said that SF has certain inherent advantages in this respect.

First of all, in terms of domestic operation, the operation and operation system of SF's collection and sorting in the whole country is very strong. Especially after the cargo collection and pportation, the advantage of the port is obvious, no matter whether it is in the field operator or the formal customs clearance procedure, there is no big bottleneck.

Secondly, on international flights, although the third party commercial flight resources are also used, but due to the brand advantage and bargaining power of SF, it will increase investment in the protection of the positions, so as to ensure the stability of customers' air pportation.

Finally, a good partnership with the destination country post or other service providers is reached. Shun Feng has priority in handling cargo operations in these areas.

According to introducing, at present, SF has more than 10 thousand service outlets in the whole country to carry out parcel express collection, and carry out the service of "receiving one pie two" for sellers.

Li Qingwang said that although the European package business is currently launched, this is definitely not the only logistics project that SF has launched to serve cross-border e-commerce sellers.

"At present, SF only serves the European region through the Holland parcel, but it will also launch more logistics services aiming at the market demand for different levels of demand, different customers, different destinations and different SKU, which will make customers more selective."

He told reporters, "the whole

Although SKU is from a small, light, cheap to high value-added, heavy, large size development, but across the board, there are many kinds of cross-border SKU, so we can not meet the needs of the entire market in only one or two ways.

Shun Feng faces the big four, the international packet will be shuffled.

The logistics market in Europe and the United States is developed, so it is not the main market of logistics service providers. This also shows that there is much room for development in the European and American small packet market.

While pushing the European package, Shun Feng will inevitably face the competition pressure from the four international logistics giants and local logistics providers.

In response, Li Qingwang said that the four major international logistics giants still perform a standardized express service. The products they serve are relatively unitary. At the same time, as a global logistics giant, they have huge volume, so it is very difficult to make some micro innovations, similar to "small step run" to constantly adjust the new products to meet the market demand.

In the face of local logistics service providers, Shun Feng hopes to achieve a complementary relationship with them.

Because they do not have the ability to collect and sell in China, or even have the front-end of the system.

But they also have their own advantages, such as their strong logistics network in Europe, and many European logistics service providers have made many new attempts in the terminal delivery process, especially for individual buyers.

Industry related people said that the small package business launched by SF is undoubtedly a heavy bomb for the current cross-border packet market.

As we all know, the current cross-border e-commerce export package is one of China's largest postal companies, which will inevitably lead to direct competition between the two party in terms of cost performance.

The biggest problem of cross-border packages is the timeliness. If the European package launched by SF is not improved in terms of timeliness, it will not be meaningful. Domestic VIP services do not mean that they can do a good job in the small package market.

Moreover, China Post's air purse product has a leading position because of its price advantage, especially for small and medium-sized sellers. How to make the price more colorful is also a problem that SF needs to solve.

If the overall discount of freight and registration fees is not more obvious than that of the China Post, then the seller will not be able to buy it for this new thing.

However, he also believes that the advantage of SF lies in its normalization of domestic self management. Compared with other small package logistics channels, its quality of service can slow down a bit of pressure because of its good reputation in China.

According to the official information released by SF, the performance of tracking services should be good. However, if there is a burst in the selling season, it will cause overtime delivery. This requires further practice to prove further.

He said: "at present, cross-border electricity providers for Shun Feng, is a good time to enter the traditional niche sellers market, but also a new strategic layout of SF.

In general, at the beginning, the investment will be relatively large. At the same time, we hope that we can attract users through giving some concessions, so it should be good for sellers.

A cross-border e-commerce seller told reporters that Shun Feng launched cross-border electric business package is not surprising at all, small packets basically do not have any taxes and fees plagued, so for collectivize enterprises to do this service is not much trouble, the threshold is relatively low, but it is not easy to do well.

"Although China's cross-border electricity export industry has done well in the eyes of outsiders, the logistics facilities hidden behind it still fail to meet the development needs. This is a commonplace problem.

The international packet can be said to be the main mode of logistics used by most of the cross border e-commerce sellers in China at present, but the price is unstable, the loss of packages is broken, and the time limit for the delivery is difficult to measure.

Now, SF has joined the war, relying on its brand advantages and its market influence overseas, it believes that its emergence will produce catfish effect, and encourage more logistics providers to continuously improve their service level, and promote the development of the whole cross-border electric power industry in a healthy, orderly and healthy direction.