Haining China Leather City: 20 Years Of Achievement In Industrial Heights

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Compared to today's Haining China Leather City has become a more efficient sales (Procurement) platform, fashion brand incubation and promotion platform, industrial pformation and development platform, R & D design and creative platform, shopping tourism and expanding domestic demand platform.

Looking back on the course of development in the past 20 years, Haining China Leather City has accomplished another "gorgeous turn" from scratch, from small to large, from big to strong, without drawing lessons from it.

In September 1994, Zhejiang leather garment city (Haining predecessor of China Leather City) was established and opened.

After 20 years of pioneering work, Haining China Leather City has become China's largest, oldest and most influential professional chain of leather chains, and has become the most competitive professional market share in the A share market.

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In the market, Haining China Leather City also has 6 sub markets in Liaoning, such as Tong Er Bao, Chengdu, Harbin, Wuhan, Henan Xinxiang, Jiangsu Shuyang and so on.

In 2013, Haining's leather city and its sub markets exceeded 10 million passengers, with turnover exceeding 20 billion yuan.

Since its establishment, the China Leather City of Haining has been rated as "national civilized market", "Zhejiang key market", "China's top ten civilized market", "Zhejiang five star civilized standard market", "national AAAA tourism scenic spot", "national brand promotion system", "national integrity demonstration Market", "China's leather industry five star professional market", "provincial modern service industry demonstration area", "provincial characteristic industrial design demonstration base", "Ministry of Commerce's key cultivation of domestic and foreign trade combined with commodity market" and many other titles and honors.

In 2012 and 2013, the company won the "top fifty value of China's small and medium board listed companies" for two consecutive years.

Chairman Forbes was awarded the list of "2013 China's best CEO" in 2010.

Today, Haining China Leather City has not only firmly established the leading position of the national leather Distribution Center, exhibition center and information distribution center, but also the core position of the national leather industry design center, marketing center and price center.

The "leather fashion, branding and internationalization" strategy advocated by the Haining Leather City under the guidance of the "I see the world and the fashion view of me" has also yielded fruitful results. It has been recognized as "China Leather Fashion vane", "the first bridgehead of China Leather internationalization" and "industrial engine" by the industry.

In the early days of development, Haining Leather City in China experienced the pains of fighting counterfeit and shoddy products and disorderly competition in the early stage of development, and also tried to upgrade the shops and product mix.

A "leather revolution" was launched, which took the lead in jumping out of the traditional professional market by relying on low and low price competition.

In 2005, Haining China Leather City was expanded as a whole and made a new leap forward development.

In 2010, Haining leather city stock was successfully listed in Shenzhen Stock Exchange, becoming the first fourth professional market in China and the first listed company in leather professional market.

The new strategy of connotative development and extension expansion has opened the curtain: the leather fashion center, fur Plaza, flagship store, Tong Erbao Haining Leather City, Xinxiang Haining Leather City, Chengdu Haining Leather City, Wuhan Haining Leather City, Harbin Haining Leather City, and Hai City online trading platform.

Whether it is the market or the layout of the country, Haining leather city has turned out a refreshing answer every year.

Korea Fashion Center, Tianjin Haining Leather City, Ji'nan Haining Leather City, Beijing Haining Leather City......

One after another new project has also been in full swing.

It can be said that the connotations of "connotation" and "extension" have injected an endless stream of new impetus for the sustainable development of Haining China Leather City and the second quarter of China's economic miracle.

Fashion promotion

Looking back on the 20 years of development, cultivating fashion, promoting fashion and promoting fashion are not only important functions of Haining China Leather City, but also their historical mission.

All kinds of fashion activities including Expo and fashion week have not only accelerated the development of China Leather City in Haining, but also promoted the pformation and upgrading of the entire leather industry and market consumption.

Haining China Leather Fair and China Leather Fashion Week are the two famous signboards of Haining Leather City in China.

Among them, the Haining China Leather Fair was the first national leather clothing fair in 1994, and was successfully upgraded to the China Leather Expo in 2000.

By 2014, the Expo has been successfully held for 21 consecutive sessions, becoming one of the few "evergreen trees" in the leather industry and Zhejiang province.

It is worth mentioning that at present, only 4 of the more than 90 counties, cities and districts in Zhejiang province have been retained by the Zhejiang provincial government, and the Expo is one of them.

China Leather Fashion Week was founded in Haining in 2008.

After 7 years of development and improvement, China leather fashion week's "professionalism, authority, news, fashion, practicality" and its influence beyond the industry and national boundaries are constantly improving.

As China's only China Leather Fashion Week specializing in the development of leather and fur industry brand development, China Leather Fashion Week has also developed a clear brand growth path map for the growth oriented brand enterprises to the whole country and the whole world in the process of development and improvement.

Led by the above two exhibitions, 20 years of continuous promotion and fashion leading activities led by Haining China Leather City: CCTV China fashion trend released, "Haining fashion fashion", "Beijing Hangzhou the Grande Canale, Haining fashion wind" theme show, "fly over the Great Wall" China fashion leather fur clothing Copenhagen special issue, Brussels to small urine children Lian Lian statue to give Haining leather, "Olympic Beijing, fashion Haining" theme release, Shanghai "night of discrimination"......

The background of a series of activities is Haining Leather City in China, which has adhered to the strategy of branding and fashion for more than 10 years.

The decision makers of leather city know that if we stick to the natural attributes of "leather products", the leather will be hard to jump out of the "niche" pattern.

Only upgrading it into "fashion goods" has become an integral part of fashion wardrobe, and the leather industry can be stronger and bigger.

In the past 20 years, the slogan of leather city has changed three times. The first stage is "buying leather clothing to Haining", which is purely calling nature, aiming at the surrounding cities of the Yangtze River Delta; the second stage is "leather clothing fashion Haining", which means the brand strategy towards the whole country; the third stage advertising demand is "I look at the fashion in the world to see me", which is a new promotion that fully seize the fashion trend and face the world.

The bustling passenger flow proves the charm of fashion.

Authorities in the industry praised the Haining Leather City as "China's leather fashion spokesperson" and "China Leather Fashion vane".

[industrial upgrading]

With the coordinated development of specialized market and industrial cluster, we can realize the sustainable and leaping development of specialized market and industrial cluster, and form an industrial highland with professional market as the leading factor.

The raw material and consumer market "two out of Haining" leather is precisely because of the cluster advantage of Haining leather city of China, which has not only made Haining's "China skin capital" laurel, but also Haining leather has been recognized as a regional brand in Zhejiang, and has also created a miracle of "Hai PI mode".

With the strong support of the municipal government's direct care and relevant departments, Haining China Leather City has successfully constructed the new park of Haining Leather City, Haining China Leather City Export Processing Zone, Haining China Leather City luggage and bag leather processing zone, Haining leather fashion industrial park and other new parks.

A series of initiatives have played a positive role in guiding industrial agglomeration, consolidating the foundation of leather manufacturing industry in Haining and even in China, and accelerating the pformation and development of industries. In 2002, Haining leather achieved a number of "first" and maintained for many years: leather clothing production is the first in the country, leather exchange volume is the first in the country, leather clothing exports and related products export volume is the first in the country, and leather industry economic aggregate is the first in all counties (cities) of the country.

After consolidating the foundation of manufacturing industry, Haining China Leather City has taken another step forward, and has set up a modern leather industry headquarters business district, which includes display sales, design and research, brand marketing, headquarters management and business office.

Today, the leather fashion center has been identified as the "provincial characteristic industrial design demonstration base" by the Zhejiang provincial government. It has settled in 104 design enterprises and designers. In 2013, the value of industrial design pformation was 2 billion 100 million yuan.

The role of a series of "soft power" training methods such as the Grand Prix in the pformation and upgrading of industries can not be underestimated:

In the past 20 years, under the lead organization of China Leather City in Haining, the China Leather Industry Association hosted the "genuine leather logo Cup" China International leather and fur clothing design Grand Prix hosted by the China Leather City Association of Haining. It has also been held for 17 consecutive years, becoming an authoritative event in China's leather and fur industry. It is known as the weathervane of China's leather and fur clothing fashion trend.

Since the founding of the China Leather Design National Games, the state-level competition has been settled in Haining. It has not only become a "Grand Prix of Haining" but also a large number of design talents for the leather industry of China.

Beginning in 2004, the "Haining Legion" took part in Beijing's China International Clothing and Accessories Fair (CHIC) for many years. It not only helped CHIC open up a special leather exhibition area, but also displayed the charm and strength of "Haining leather merchants" at home and abroad.

In 2007, the state-level "Zhejiang leather industry research center" settled in Haining China Leather City, laying the scientific and technological authority of the leather industry in Haining. At the same time, the establishment of the China Leather monitoring center and Haining Copenhagen fur college and other institutions also provided strong development potential for the development of Haining leather industry.

In 2010, Haining China Leather City Co operated with more than ten institutions of higher learning such as the Chinese Academy of fine arts and Academy of Fine Arts, and led by Haining China Leather City to set up several creative bases such as "Tsinghua University Experimental Institute of clothing art design and Research Institute of Tsinghua University, Haining," and "Haining creative center of the Institute of textile and clothing research," and so on.

In 2011, the Haining leather Designers Association, the first Designer Association of leather industry, was set up in the fashion design field to reappear "new forces in Haining".

The association has led many designers to travel in Europe and other leading countries. It has become an important link in promoting the level of leather design in China.

In 2012, the "China Haining leather index", the first industry index of China's leather industry, was released in Beijing, leading China's leather industry to enter the index economy era.

With the continuous emergence of the highland effect of Haining leather industry, which is dominated by Haining China Leather City, not only domestic leather and fur enterprises have pferred the design, marketing and manufacturing center to Haining, but also the fashion industry from Italy, Turkey, Korea and other countries also cast their eyes to Haining China Leather City: European famous products opened in 2013.