Look At How Smart Wearable Technology Moves The Billion Apparel Market.
Here world Clothing and shoes The Xiaobian net introduces the smart wearable technology and leverages the ten billion clothing market.
According to the statistics from the third party survey organizations, most of the consumers now go out to the clothing stores, and the shopping is placed in the second place. Psychological experience is the first. In fact, the market opportunities of this N-show smart wearable device are not only in traditional physical stores and commercial chains, but also the market value of the O2O strategy of the major e-commerce platforms is much larger than that of physical stores.
Recently, a whirlwind of "experiential shopping" began sweeping across the commercial chain and apparel retail industry. Maui department store, Tianhe department store, Hangzhou Jie Bai, and Li Lang, Jin Ba, Anta, Kaiser and many other listed clothing brands have used innovative clothing smart wear products in the flagship store. This smart wearable device (also known as N-show3D fitting mirror) integrates image matching, interactive sharing and online payment functions, bringing consumers a unique, refreshing shopping experience and fun.
According to the statistics from the third party survey organizations, most of the consumers now go out to the clothing stores, and the shopping is placed in the second place. Psychological experience is the first. Especially in the era of user experience, the clothing store should avoid being the "fitting room" of the electricity supplier, and improving user experience is the core. Because the entity store gives consumers the shopping experience, which is unmatched by online e-commerce.
According to personal experience of this smart wearable device consumer introduction, N-show3D fitting glasses bring immersive experience is very good, can enhance the interest of clothing try on, many consumers especially like the smart wearable device share function, because you can try several or even dozens of dress matching effect to share with friends circle, cause friends to watch.
A shopkeeper of Kaiser clothing brand also said that the N-show3D fitting mirror not only attracted consumers to shop experience, but also stimulated consumers' desire to buy. Through the combination of physical sales and virtual sales, complementary advantages are realized, helping shops sell more products in limited time and space. Detailed introduction, please watch the following video, I believe this innovative marketing method can give you a little inspiration.
Marketing experts believe that there are millions of clothing stores and tens of thousands of commercial chains across the country. If each clothing store and commercial chain are equipped with a clothing smart wearable device, the market potential is enormous.
In fact, the market opportunities of this N-show smart wearable device are not only in traditional physical stores and commercial chains, but also in the O2O strategy of the major e-commerce platforms. market The value is far greater than the physical stores. All along, due to the particularity of clothing category, online shopping dress experience is weak, which has become an obvious weakness of e-commerce platform. Providing Internet users with clothing experience before buying clothes, reducing the proportion of return and replacement of clothing categories is an urgent problem for the electronic business platform. In the past two years, almost all the big business providers are looking for ways to land the platform. They are all working on the layout of O2O.
This N-show3D fitting mirror can serve as a self-service experience and shopping terminal for clothing business operators, laying in the living community, convenience stores, office buildings, airports and other occasions, consumers can first choose the right products on the electronic business platform, and then try the experience on the smart wearable devices nearby, then buy the products after satisfaction, and avoid the trouble of returning goods and exchanging goods frequently encountered in the online shopping dress. In general, the N-show3D fitting mirror can solve the weakness of the current clothing online shopping experience, and the cost of equipment is much lower than that of the rebuilt entity. shop The cost can quickly layout the national O2O channel at low cost, creating tens of millions of markets is not a myth.
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