Actively Promote Trademark Brand Strategy Implementation

In order to promote the orderly and orderly development of the market and promote the implementation of trademark brand strategy, since the beginning of this year, the Municipal Bureau of industry and Commerce has concentrated on publicizing knowledge of trademark protection, cracking down on counterfeiting and infringement, and earnestly safeguarding the legitimate rights and interests of consumers and enterprises.

Fully implement the system of "three books and five entries". Through the market inspection and door-to-door visits, the grass-roots industry and commerce departments find out the enterprises and individual businesses in the area. trademark On the basis of the use and registration, actively enter enterprises, enter schools, enter farmers, enter communities, enter individual businesses, guide and urge enterprises to do a good job in trademark registration, prevent others from malicious rush registration, and help enterprises correctly use trademarks. Up to now, the Bureau has issued more than 700 copies of three books.

Establish a long-term mechanism for trademark supervision. We should intensify trademark supervision over key commodities and key markets, severely punish trademark infringement and counterfeiting, and severely crack down on "trademark infringement and counterfeiting". Brand name And other illegal activities, increase the protection of well-known trademarks and famous trademarks, and launch a special inspection action against the infringement of intellectual property rights and the manufacture and sale of fake and shoddy commodities. Up to now, the Bureau has dispatched more than 3200 law enforcement personnel, examined 960 households of various types of business, and examined 102 kinds of wholesale and retail markets and trade markets, and investigated 11 cases of counterfeit and shoddy goods, and 28 thousand yuan for fines and penalties. Consumer And the legitimate rights and interests of enterprises, creating a good atmosphere for implementing the trademark brand strategy in our city.