Lin Dan Will Launch A Conference In December: Insiders Can Imitate Yao Ming.

Last weekend, the 2014 China Badminton open ended in the men's singles final: Cans, a 21 year old India player, won the championship by beating Lin Dan 2 to 0. After the game, it was speculated that the cold may be related to Lin Dan's commercial endorsement and the national team conflict. In the press conference after the game, when the media threw this question, Lin Dan said that he would hold a news conference next month on "flying alone" and other related issues. To this end, reporters yesterday interviewed some people in the industry, to understand the domestic sports star business endorsement of some "hard to hide".

A Not to be eaten alone

Personal endorsement fee should be paid at a certain rate.

After the retirement of Yao Ming and Li Na, the most attention sports stars in China are not only Lin Dan but also Sun Yang. On the issue of commercial endorsement, Sun Yang had a disagreement with the Zhejiang swimming team and the national swimming team. In 2011, when Sun Yang won the 2 gold medal in the world championships, the national swimming team asked him not to accept media interviews privately, but could not accept commercial endorsements. Because "endorsement", Sun Yang also sent micro-blog bombarded the national team, causing media and public attention.

Not only is Sun Yang, but the "little fresh meat" Ning Zetao, who is popular in the Inchon Asian Games, was banned by the national swimming team for preparing for the 2016 Olympic Games. Shang Xiutang, deputy director of the swimming center of the State General Administration of sports, said that more than Ning Zetao, Sun Yang's endorsement is also limited. Shang Xiutang said, this is all for the development of athletes, "do not say that after 90 children, that is, you and me, too much money can not find the north. We will handle them well. "

B training is heavy.

　　 Ning Zhao Tao Sun Yang was restricted by commercial endorsement.

Many sports stars have encountered the situation of businessmen coming to the door. A sports system insider told reporters that in fact, athletes themselves sign endorsement is not impossible, but to consult with the relevant units, if in the national team, to discuss with the sports center, endorsement fees should be paid according to a certain proportion. If it is the Olympic champion or the world champion from the national team back to the provincial team, the endorsement must also be approved by the provincial team.

Although the relevant documents of the State Sports Commission have been cancelled, it is also unwritten "rules" for the athletes to accept commercial endorsements. For example, despite the retirement of the men's trampoline champion Lu Chunlong of the Beijing Olympic Games, furniture companies hope to sign the endorsement agreement with them. Lu Chun long still has the permission of Nanjing Sport Institute, which is now in charge, and pays the endorsement fee to a certain percentage.

"After all, institutional funding has nurtured you, and you've got some commercial endorsements as a reward." The industry insider told reporters. What is the consequence of ignoring this rule? The most typical example is Olympic champion Tian Liang, who signed several commercial endorsements after the 2004 Athens Olympic Games, and was eventually dismissed by the national team.

C negotiated settlement

Conflicts between individuals and collective endorsements are not without solutions.

Personally signing the Japanese brand Yonex, the signing sponsor of the national team is Lining, Yonex's rival. In fact, there are many cases similar to Lin Dan's situation. For example, in CBA, the official partner Li Ning Co asked players (not including foreign aid) to wear clothes, including sports shoes, must be "Lining", while CBA has many domestic players who have endorsement agreements with Nike or ADI, and can only compete with racquets and sponsors LOGO on the shirt when Lin Dan is playing. In order to protect the rights and interests of partners, the basketball association has also issued a ticket to criticize Wang Zhizhi and other 12 players' "wearing the damage to the league's equipment sponsor rights and interests". Meanwhile, the players' clubs are also fined 20 thousand yuan per person.

Insiders suggested that for Lin Dan, he could follow the example of Yao Ming before entering NBA, and reached an agreement with the Basketball Association and the Oriental Club respectively to share part of his personal business income, so as to gain future autonomy in commercial development.