Design Is Not Easy To Independent Innovation Design And Cherish.

Along with the development of the textile industry, the hidden dangers are becoming more and more prominent. Many business operators are honest.

The huge demand led to the rapid expansion of the textile industry, and made some small businesses and small workshops lacking in innovation and management level enjoy a short period of prosperity.

Finally, many people came in to get in, but most of the small businesses were lack of design and R & D capabilities, which led to the entire industry Shanzhai rampant and the industry disorder. Under the superposition of many factors, such as price fluctuations of raw materials, rising labor costs, debt disputes caused by credit operations, these hidden dangers finally exposed.

Clothing enterprises' lack of independent brand capability "plagiarism" has become "Regulations".

According to media reports, more than 8 of China's famous clothing brands are known as "brand names".

More than 80% of the famous clothing brands are facing the problem of high brand duplication and brand "cottage". The repetition rate is higher than the average level of the world top 50, 50%, which is lower than the average level of China's private brand 50, and 90%.

One of the great hazards of highly repeated brands is to weaken the uniqueness and centrality of brand in the public mind. Another danger is that the brand of enterprises is plunged into the situation of "monks and porridge". The core brand planning and management consciousness of garment enterprises needs to be strengthened.

Large enterprises have the name of "near brand", let alone small and medium-sized enterprises.

70% to 80% of the finished garments were made in China, but most of them lack the ability to operate their own brands. More than 90% of the enterprises are hard to form large-scale and industrialized production.

Because the clothing market changes quickly and the cycle is short, some enterprises do not have the time and have no funds to research, develop, design and innovate. Instead, they habitually imitate and follow suit, so that "plagiarism" has become a "code of conduct" in the entire textile and garment industry.

Garment industry needs self-discipline, innovative design and development.

As far as China's development is concerned, the development of the economy needs a certain capacity as a support.

The clothing industry is no exception, because the world-renowned clothing brands are concentrated in the United States, the European Union and other places, and gradually become the birthplace of the global original design of clothing. However, due to the lack of powerful designers in China, imitation and copying are inevitable.

Of course, China's national conditions have not destroyed the flames of innovation and development. Instead, a number of domestic brand clothing enterprises have emerged, such as men's clothing, Qipai men's clothing and men's clothing, etc.

Because of their more emphasis on innovative design and brand influence, they have won the top ranking of Chinese men's wear brands for many years.

There will be a phenomenon in the development of society, and consumers will gradually start from choosing fashionable styles to choosing distinctive styles and styles.

Before buying clothes is to learn others, do not care about the same style as the public, now is to avoid wearing shirts, and this type of shirt refers to the same style.

This phenomenon also reflects consumers' shopping behavior. Clothing enterprises should see this business opportunity.

"Plagiarism" is already in existence.

To solve this problem, we need self-discipline.

At the same time, enterprises should do their own development work, enhance their sense of innovation, increase investment in research and development, and wait until the whole garment industry develops vigorously, and the brand and innovation consciousness will be enhanced. The "plagiarism" will naturally weaken.

In addition, the government should increase investment in textile and clothing education and training, and train a group of innovative clothing design talents, so as to make Chinese clothing and clothing industry better adapt to the future development needs.