Market Relocation Accelerates Henan'S Clothing Brand Upgrading

In recent years, the garment industry in Henan has developed rapidly.

However, compared with the developed areas of garment industry, there are still many problems in the development of Henan's garment industry.

Last year, the annual output value of Henan garments exceeded 100 billion yuan, creating a new high.

But even so, compared to Fujian, Guangzhou, Zhejiang and other regions, trillion yuan of output value is still far away.

Industry analysts pointed out that

There is still a long way to go in fashion design and brand building.

This is also the biggest gap between Henan and the developed areas of clothing.

Nowadays, under the environment of market relocation, the emergence of Southern China has brought more opportunities and possibilities to the pformation and upgrading of Henan's garment industry.

Industry status

Big but not strong

Low added value of brand

It is reported that at present, there are more than 2000 garment enterprises in Henan, but there are not many enterprises that have brand influence.

Most enterprises take production and processing garments as the main products, and occupy the market by increasing production, reducing costs and lowering the selling price. Although the share of the market has steadily increased in a short time, if we want to further develop, we should expand the scale of production in accordance with traditional ideas, and further increase production, reduce costs and reduce the selling price.

For a long time, Henan's clothing products are mostly concentrated in the railway station business circle, relying on the silver based, Jin Rong, WTO and other markets, mixed with wholesale business, giving people the impression that they are not high-end.

In the later stage, brand awareness awaken, many garment enterprises have registered their own brands, but they are only a clothing brand. They do not have a high reputation and influence in China.

The journalist has investigated the well-known clothing brands in Henan (the main group is the practitioners in the garment industry in the non Henan area). Many people do not understand these brands, and even some Henan locals do not know these brands.

Its popularity is far from that of Metersbonwe, YISHION and Tonlion, which are created in the same period, such as Metersbonwe, YISHION and Tonlion.

Because the brand influence is not high, the price of clothing products in Henan is relatively low.

Take women's pants as an example. The price of women's trousers produced in Henan is about 200 yuan each, and the international famous brand women's trousers are about 2000 yuan each, and the domestic famous brands are about 400 yuan each.

"If we want to enhance the brand and change the current situation, Henan costumes must change their thinking and change the traditional business environment.

At this time, it is very good to find a good platform.

"

Industry experts pointed out.

location advantage

The pportation is convenient and the whole country is radiated.

Although the garment industry in Henan is quite different from the developed areas, it also has the advantages that other regions do not have and has great potential for development.

Henan has occupied the central position in the territory of the whole country in terms of administrative area and pport status.

Take Henan as the center, north to Heilongjiang, South to Pearl River Basin, West to Tianshan foot, and east to the East China Sea, most of them span two to three provinces and autonomous regions.

If we take the capital of Zhengzhou as the center, from north to Beijing, Tianjin and Tangshan, down to three towns in Wuhan, and into the Guanzhong Plain, east to Shanghai, Ningxia, Hangzhou and other developed areas, the linear distance is mostly within 600~800 km.

If a clothing brand takes Henan as the center, it can radiate to the whole country as soon as possible.

The convenience of traffic conditions has become a favorable condition for Henan to develop the garment industry.

Beijing Guangzhou, Beijing Kowloon, Jiao Zhi, Longhai and Xinhe railway lines are interwoven in Henan. This advantageous geographical location and convenient traffic conditions are closer to the links between Henan and other parts of the country.

As an industry with strong brand attributes, the clothing industry is greatly influenced by distance in the process of brand communication and radiation.

The farther away the distance is, the harder the brand communication is.

This has led many brands to be highly regarded in South market, but no one is interested in the north.

Henan, located in China, has a natural geographical advantage in brand communication. As long as brand advantages are established, the whole country can be radiated in the shortest possible time.

Therefore, Henan is at the center of both brand communication and the fusion of fashion design styles.

In the current situation that all garment enterprises should be bigger and stronger, occupying the Henan market and deploying in the Central Plains hinterland of the whole country's economic activities, East and West, and south to north are very important.

Entering the new century, after the airport economy entered China's strategic demand state, the establishment of Zhengzhou airport has once again raised its position in the national territory.

Market relocation

Speed up industrial pformation with favorable circumstances

At present, the relocation of Zhengzhou's market has entered a critical stage.

According to the deployment, there will be 54 market relocation before the end of this year, including more than 20 garment markets in the railway station business circle.

This campaign of upgrading Zhengzhou's future image is bound to affect the fate of many merchants.

According to incomplete statistics, there are only about 28 thousand clothing merchants in the business area of the railway station, where the security house has become a problem that these businessmen need to solve at the moment.

The relocation of the market to Henan's clothing industry can be described as far-reaching.

If we can enter a good market, it will greatly promote the development of the garment industry in Henan, but if we can not get rid of the previous market malpractice, Henan's clothing industry will still be difficult to change the current situation.

"To upgrade and pform the garment industry in Henan, we must break away from the current wholesale market based mode, change the messy and dilapidated business environment, and start from brand building and design innovation."

Insiders pointed out.