When Can Luxury Come Down?

Here world clothing The shoe and hat net tells you when the luxury can be put down.

Under the impact of the increasingly fierce e-commerce platform and the current political instability in Hongkong and the slowdown in the luxury market in mainland China, several luxury brands are stagflating in China's consumer market. In the past month, the "dismal" data released by major luxury groups have proved this fact. For example, the net income of Richemont has dropped by 4% in the Chinese market as of September 30, 2014.

Sales in the Chinese market, especially the "hard and luxurious" products, are stagnant.

　　 Hermes In the three quarter, Asia Pacific revenue grew by only 10.2%. The decline in watch category income increased from 12% in the two quarter to 14.4%. The net profit of Italy luxury brand Prada (Prada) was 21% lower than the same period last year.

Some people say that in the final analysis Luxury goods The dilemma of licensing in China or the lack of in-depth judgement of China's luxury consumer market has not been able to take root in the Chinese luxury consumer market to thoroughly understand the real needs of consumers.