Hundred Children'S Clothing Enterprises Experience Together -- "Electric Shock"

How to do business experts to teach you?

In November 12th, the Jimo children's wear alliance was officially set up. 52 local children's clothing enterprises formed alliances, forming a regional brand of children's clothing, and joining the market.

10 days passed. In November 22nd, the first event after the League was established -

The chain docking activities were held at the Shangdu capital building of Jimo, and hundreds of local children's clothing business enterprises in Jimo and many electric providers and agents from all over the country were present.

In the morning of November 22nd, I heard Alibaba sales experts teach the electricity supplier operation experience on the spot, and they could communicate with their peers.

"Businesses must first define their own positioning, development goals and advantages, and then build a regional characteristic development model according to the actual situation."

Yang Huan, a Alibaba sales expert, shared the experience of online business for hundreds of business representatives. He also pointed out how to make the online business more elaborate in the local environment of Jimo.

Sharing resources, receiving orders to do together

Apart from being able to learn from experts how to operate online, the most important thing is the sharing of resources for the children's clothing enterprises in the league.

"If I have an order for 100 thousand clothes, the order will be placed in front of me, and customers will be required to deliver the goods within a day, so I can not afford to give up the order at present.

But on the platform of alliance, I can not hesitate to give it to all member enterprises.

The electricity supplier should embrace the company, and the factory must embrace it. This is the significance of the alliance.

Wang Shimao, general manager of Qingdao General Trading Co., Ltd.

"Our family has been doing offline production, has been looking for suitable electricity supplier cooperation, the establishment of children's wear Union and this docking and exchange activities is really our urgent need."

Zhou Jun, Qingdao Hongquan Garment Co., Ltd., told reporters that since the establishment of the children's wear Union, they have found four or five more suitable co operators, which will help the company's further development and growth.

In the free exchange time after the exchange meeting, the reporters saw the businessmen chatting and looking at the samples while looking for the production factories, electricity suppliers or packers suitable for their company. The scene was very lively.

The reporter then asked 5 enterprises, of which 4 had already found partners, and the other had already approached them.

Thanks to the taste of resource sharing, reporters learned that on the same day, nearly forty children's clothing enterprises applied for the alliance.

Electricity providers embrace development bottleneck

With the development of e-commerce in China, the traditional industrial market in Jimo is also accelerating pformation and upgrading. According to statistics, in Jimo, the electricity supplier is growing rapidly at the rate of more than 30% per year. At present, the small and medium business has developed to more than 10000, accounting for 40% of Qingdao's electricity supplier market share, supporting the Qingdao electricity supplier.

Half of the country.

In particular, the textile and garment industry as a traditional dominant industry, more than 2800 enterprises in the city have been involved in the field of electricity business, more than 70%.

In particular, Jimo children's clothing enterprises and businesses have more than 2000 business people, with annual sales exceeding 3 billion yuan.

Although Jimo textile and garment enterprises have obvious advantages and high concentration, the number of enterprises in touch networks is also large. However, most of the electricity suppliers are in the stage of wilderness entrepreneurship and single soldier operation.

The low level of skills, lack of talent and lack of experience of the electricity supplier has not yet formed a regional brand network trading group with agglomeration effect, which has become the constraint of Jimo electric business to achieve leapfrog development.

"It is imperative to form a brand, scale and radiant power supplier alliance."

Alliance chairman Song Haiyan introduced.

In this regard, Jimo City clothing brand incubator center as a platform to guide textile and garment enterprises to establish an electricity supplier alliance.

The trade union organizes a training every two weeks, inviting experts from Alibaba, Taobao University and other professionals to explain the knowledge of electricity supplier operation. The member enterprises also share experiences and share resources together.

Through the direct docking between production enterprises and electronic commerce providers, children's clothing manufacturers have found new sales channels, and the electricity providers have also got rid of the middleman sales mode simply selling goods from other enterprises.

As the first batch of "electric shock" children's clothing enterprises, Qingdao Lante industry and Trade Co., Ltd. is actively seeking direct cooperation with production enterprises, reducing intermediate links, adding its own design elements in order production, and creating its own brand on the Internet.

After joining the Jimo children's wear Union, Lante has also achieved a breakthrough growth through sharing resources with other electricity suppliers and manufacturers. In the just concluded 11. 18 Ali big promotion activities, sales increased by 600% over the same period last year.

New economic environment promotes enterprises' electric shock

How to maximize the interests of local business enterprises, Jimo is also actively exploring from the development of electricity professional service cluster, constantly upgrading the size of the local electricity supplier industry cluster and the core competitiveness of e-commerce enterprises.

Over the past year, the local clothing brand incubator has become an important platform to promote the development of e-commerce in Jimo.

At the same time, the city has also built up a wider Internet platform through attracting investment and external force to provide convenient, safe and efficient trade channels for garment enterprises.

The Shanghai Fosun Group was introduced to build the "fosheng online commerce new city" with "Tmall" as the e-commerce platform and the rookie network as the logistics platform.

Tencent's Shanghai Yi Xun e-commerce development Co., Ltd. invested in the construction of the XXX e-commerce warehousing and logistics project, which was put into operation in August.

In addition, the city's joint Korean modes International Group plans to introduce the largest electronic fashion business website in South Korea to build an "200 year old South Korean children's clothing e-commerce logistics park".

The introduction of multiple e-commerce platforms has brought production enterprises, circulation enterprises and consumers into a new economic environment. It has opened a new door for many enterprises in Jimo to turn around and catch electricity.

It is reported that the city will strive to spend 5 years, focusing on a group of strong market competitiveness of the clothing business team, basically built Jiangbei largest textile.

The clothing net goods purchase center, the network business gathering center, makes Jimo become the Shandong Peninsula electronic commerce capital which the industrial concentration degree is high, the market competitiveness is strong.