CHIC Men's Wear Hall Brand New Advantages Of Qi Dou Yan

Chinese men's wear: strength and strength

After the deep adjustment of industry in 2012, Chinese clothing Enterprises in a "return" sound to reason. Chinese men's clothing enterprises, through quality upgrading and resource integration, step by step to build new advantages in the new era.

In the face of the new market, every brand has its advantages.

Never lacking originality and bright spot. CHIC men's wear Hall This year, YOUNGOR, Bosideng, red bean, Nanshan and other group brands have been exhibitors on a large scale. The domestic strength companies such as Ya Li and George Bai have also entered the pavilion continuously, and new products have been launched continuously. Foreign brands such as Kinloch Anderson, GGPX, TOPGIRL and CLRIDE.n have appeared one after another. In addition, Wenzhou enterprises, which have been doing OEM for international high-end men's wear brands, are no longer silent. They are presenting CHIC in the form of Baotuan. They work together to create and disseminate high-quality male lifestyle and set off a "strength struggle" between quality and strength.

Group brand formation goes to sea, each brand has its own characteristics and charm.

YOUNGOR, which is located at the entrance of E1 menswear area, is exhibiting thirteenth times. The group gathered together with the four major brands of YOUNGOR, HANP, GY and HSM. At the entrance screen, YOUNGOR's brand Promo films were continuously broadcast, and the participants were infected through brand culture. The cultural wall clearly shows YOUNGOR's "brand road" and "photo wall". brand History and strength.

The core brand of YOUNGOR group, YOUNGOR, takes "master coming" as its theme, integrates with many elements in music and piano, and increases the taste and tonality of the brand. The front is also decorated with a shirt wall, lined with 80s, 200s, 300s fabric products, the scene designer said: "YOUNGOR's fist product DP ironing shirts are constantly upgrading, now we use all the above 80s high sand pure cotton fabric to make ironing products, the quality is constantly strengthening." According to the introduction, HANP takes the natural green environmental protection performance as the main position, positioning as high-end luxury brand, it lets consumers perceive the green and natural healthy lifestyle in the form of experience Museum; HSM is originated from the US business casual brand; the exhibition hall tells the story of the brand creation in 1887 with "returning to the Jazz Age"; GY is a young fashion brand founded by YOUNGOR integrating with international design concept, capturing creative inspiration from global travel. clothing The style is full of modern and sunny spirit of youth. 　

What is noteworthy is that it is located at E1. Men's wear Hall The Bosideng exhibition hall, which covers an area of 1152 square meters, is the largest exhibition hall of the exhibition. Its brands are collective appearances, including Bosideng, Xue Zhong Fei, KangBo, ice and down jacket, Bosteng men's clothing, Bosideng (UK), JESSIE (Jesse) dress, Mogao casual wear and RICCI.CLUB (Rui Qi) women's wear. The product category has both the famous down jacket in the industry and the steady growth of men's wear, women's wear and casual wear. Bosideng brand is located in the core area of the company's booth, with a number of "models" forming a square matrix, which highlights the fashion, trend and extraordinary strength of Bosideng brand. brand With the theme of "leisure and time travel", KangBo feather clothing has been delivering health, vigor and splendour to people through the background of urban atmosphere and fashionable clothing. The icy Exhibition Hall shows three major series: the colourful paradise, the phantom City, the twilight forest, each series has the distinct design style and the original spirit.