Shoe Companies Explore "Self Help" And Establish "Factory Alliance"

"One of the purposes of our factory alliance is to combine online and offline resources sharing and reduce costs." Lin Yuchun, director of the Preparatory Committee of the factory alliance. The factory alliance ordering center is a platform that crosses intermediaries and faces agents and retailers. They are built by the shoe factories themselves, and run by alliance and factory price direct selling. At the same time, it is also an important platform for brand display, which is equivalent to a long-term display window of factory products, creating a never-ending "shoe show".

　　 Organizing committee Thirteen development projects were planned for the factory alliance, but Lin Yu Chun I know it's impossible to accomplish overnight. "At present, we must first establish a factory alliance ordering center to form a centralized transaction, including online e-commerce, ordering platform for offline headquarters, etc." He said. Through the order platform, the energy of "transaction concentration" is changed to "order concentration", and the alliance integrates resources to carry out "resource concentration". Finally, we will achieve a "hug and intensive development" and truly build a "Chinese women's shoes city" in the radiation and service shoemaking industry.

about Factory Alliance The convenience brought by the ordering center, as the agent of the Shenyang south tower meteor shower women shoes brand operation center, he Qiang has begun to imagine. "I am an agent of" Chengdu women shoes "in the three northeast provinces. I usually go to Chengdu to pick up the goods and see the goods. Because of the scattered factories, I can only run a few weeks that I know very well. After that, the ordering center will be inspecting in a centralized factory ordering center, and it will be completed in three days at most. He said that not only reduce the cost of human resources, but also goods than three. While improving procurement efficiency, we can also find more factories and better sources of goods.

"We have reached a consensus with shoe companies, which is equivalent to our own lives this time." Sichuan women shoes capital business investment management Co., Ltd., said the person in charge. The responsible person has been involved in the development of footwear industry in Sichuan for twelve years. The development of Sichuan shoe industry is facing challenges and opportunities. The export shoe city he is handling is also exploring new paths in the changing industrial development and trade pattern. The establishment of the factory alliance ordering center is a "big move" - from a single export trade, to take account of domestic sales, and pay attention to the development of e-commerce, and directly join hands with shoe factories to create a factory alliance ordering platform. Finally, the service system of "shoe factory brand sales center + Exhibition Exhibition Center + factory headquarters ordering center" is formed.

Wang Qi, deputy general manager of Sichuan women's shoes capital business investment management Co., Ltd., said that after the transformation and upgrading, the export shoes city will enter 400 enterprises and strive to achieve an annual order of 40 million. Now, Chengdu has about 2000 shoe companies, and if it takes 100 to 300 square meters of display and order platform for each shoe company, it also needs 5-10 export business centers such as shoe city.

According to the analysis of the industry, such enterprises embrace together and operate in Chengdu's local factory ordering center, which is still the first case in Chengdu's manufacturing industry. The success or failure of this new business model remains to be tested by time.