JACK & JONES Double Eleven Is New High, And Six Years Is The First Brand In Men'S Clothing.

Review the five years of cooperation with Tmall. JACK JONES has made many sales Miracles: in 2009, the flagship store of JACK & JONES, which just opened a month, took part in the first double eleven Shopping Festival. The sales volume of single store accounted for 10% of the total sales of Taobao mall. In 2012, the single sale of JACK & JONES single store was over 100 million, and the first time it created a single store billion national record. This year's win again makes JACK & JONES men's first brand more difficult to shake.

Meanwhile, the parent company of JACK & JONES bestseller fashion this year. Tmall double eleven The shopping festival also received a satisfactory answer. Its other three brands: ONLY, VERO MODA and SELECTED sales all exceeded the same period last year. The group achieved a sales performance of 371 million yuan, ranking first among all fashion companies and leading the other competitors by a big margin.

The 11 minute cumulative spanaction of the whole group broke through 100 million yuan and broke 200 million yuan in 79 minutes, all of which were the highest record of men's and women's wear on the platform. Compared with 2013, there has been a huge improvement.

Bestseller fashion group is a Danish family enterprise founded in 1975. It owns 20 brands including JACK & JONES, SELECTED, ONLY, VERO MODA and so on, and its products are sold well all over the world. Before entering the Chinese market, the group has thousands of chain stores in dozens of countries around the world, and is one of the largest clothing groups in Europe and the world.

In 1996, the silk fashion entered the Chinese market and introduced the concept of fast fashion and discount season to China. As the originator of fast fashion in China's apparel industry, two new products arrive at the store every week and 20 thousand styles each year make Chinese consumers quickly admire the fashion trend brought by the fashion. After 18 years of development, there are more than 6300 direct selling shops in China, and there are even "no silk or no shopping mall" in the industry. Its two largest men's wear brands, JACK, JONES, SELECTED, and two women's wear brands VERO MODA and ONLY, have long occupied the top two in the Chinese men's and women's wear market.

As the first international fashion group to enter the Chinese apparel market, bestseller has not only become a leader in the market, but also a constantly changing innovator. In 2009, the first group set up flagship store in Taobao mall. It was one of the earliest international clothing brands stationed in Taobao mall, and from the very beginning, it came to the fore in the fashion brand with its complete category, quality service, reasonable distribution of discount price and discount merchandise, and the selling miracle continued to this day.

The group has always had a strong interest in e-commerce. In June of this year, the Povlsen family, which owns the bestseller group, acquired the UK's "vip.com" M and M Direct Ltd, a European leading e-commerce company specializing in sale. Previously, the Povlsen family had just bought the global electricity supplier fashion brand ASOS nearly 20% of the shares, and the European leading e-business platform Zalando 10% shares.

Though the fashion is in fashion Online retailers Platform performance is eye-catching and frequent, but the base of e-commerce spanactions is still very small. Sales account for only about 5% of the total sales volume. Therefore, in the near future, the development of online business is difficult to have a significant impact on the overall picture. The development of bestseller in the electricity supplier is not a proof of its development center's deviation from online. As a matter of fact, since 2013, bestseller has become the leader of China's all channel sales.

In 2013, the group built a strong order management system (also known as order bus), and will develop towards multi terminal and cross platform shopping in the future. By the end of April 2014, there were already 2300 shops that could provide a new O2O shopping experience. The completion of the order management system means that the bestseller has already opened the national shipping mode: online ordering, offline delivery. At present, the four major brands, including JACK & JONES, have an average daily delivery of nearly 1000 units. In addition, it has maintained close cooperation with the three party mobile commerce such as WeChat, and has achieved some results.

Offline shops are all over the country. Online "double eleven" continues to be legendary. O2O is in full swing. What kind of fashion trend and technology experience will the future bestsellers bring to Chinese consumers? It is worth looking forward to.