Diversification Of Sports Marketing Helps Promote Brand Breakout

Diversified development of luxury sports marketing helps brand break through market

With the change of the global luxury consumption environment, brands are more willing to participate in different types of activities while selling goods, so that their image can be more vivid and full.

Various exhibitions, museums and brand houses are being held, and annual art or public figures have been selected.

At the same time, with the public attention of major sports events, the image and development of enterprises will be promoted.

It has also become a mainstream marketing method.

Mature sports marketing is to achieve the integration of sports culture and brand culture.

Sports marketing emphasizes not products, but a kind of culture, an emotion that resonates with consumers in sports.

Sports itself is healthy and dynamic, and has a sense of competition.

The basic culture agrees with each other.

What enterprises need to consider more is how to cooperate with races that match the brand characteristics while avoiding competitors. This also creates the diversified development of sports marketing.

Fortunately, there are many sports events, and in the past few decades, relying on the development of science and technology and economy, sports marketing has matured, while athletic sports achievements and timing are related to many, which is closer to the distance between luxury products and sports venues.

All these paved the way for the diversified development of luxury sports marketing.

Cartier (Cartire) sponsors international polo match

Cartier (Cartire) holds three excellent Polo Championships annually: the long history of Cartier (Cartire), the Royal Windsor cup polo, the adventurous Moritz snowpolo match in Switzerland and the lawn polo match in Dubai.

Cartier (Cartire) pushed the elite Polo into a fashion style.

Polo, one of the noble sports, represents the concept of elite life advocated by Cartier (Cartire).

The deep origin of Cartier (Cartire) and polo can be traced back to 1983, and the Cartier (Cartire) International Polo Tournament, which was held in the 198 year, has further deepened the relationship between Cartier (Cartire) and polo.

Cartier (Cartire) International Polo Tournament is the most notable sports event in Britain. Prince Charles and Prince Harry are frequent guests in the competition.

In 1986, the rich imagination of Cartier (Cartire) created the peak of polo competition - an unprecedented snowpolo match held in Moritz, Switzerland.

Hermes (Hermes) and the mystery of equestrian sports

As we all know, today's top luxury Hermes (Hermes) was formerly a professional harness maker.

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In February this year, it launched a partnership with the American Equestrian Federation and was named as a sponsor. The partnership has been announced. In the new agreement, Hermes (Hermes) is fully involved in the eight events of the American Equestrian Team, including obstacle free race, fancy Knight training, comprehensive all-around equestrian competition, horse riding competition, endurance horse racing, horse vaulting, rein equestrian and equestrian dance.

At the same time provide clothing accessories for team riders and horses, such as saddle pad, shadbelly (a tail coat like a tuxedo), breeches and waterproof coat.

This series of costumes was first unveiled at the world equestrian sports conference opened in Normandy in August 23rd and sold at the Hermes (Hermes) boutique in New York and Beverly Hills.

In the interview, Robert Chavez, President and chief executive of Hermes (Hermes), believes that cooperation with the American Equestrian Federation represents a continuing commitment of Hermes (Hermes) to ensure that riders and horses get the best reputation in the world and meet the highest level of competition requirements.

In addition, at the London Olympic Games in 2012, Hermes (Hermes) designed the uniform for the French Equestrian Team, the equestrian jacket, the light and elastic fabric, which made the French equestrian team get a good performance.

In fact, in the 2012 arena, every country has received numerous major sponsorship, such as the British national team's Stella McCartney (Stella Macartney), the US national team's Ralph Lauren (Ralph Lauren), the Italy national team's Prada (Prada) and so on.

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Rolex (Rolex) joined Wimbledon for 42 years

In the 20s of last century, Rolex (Rolex) brand founder Hans Wilsdorf (Hans Wilsdorf) first proposed the idea of brand spokesperson and sports sponsorship, and firmly believed that sports are closely related to timepieces.

Because of the earliest idea put forward and paid action, Rolex (Rolex) is naturally more than others.

There are more opportunities to choose sports events suitable for their own culture.

For nearly a century, Rolex (Rolex) has sponsored many prestigious sports events, including tennis, golf, rowing, equestrian, racing and skiing.

Among them, tennis and golf are Rolex (Rolex) long symbolic sponsorship projects.

These two sports are not only competitive sports, but also the most popular leisure activities in the current high-end lifestyle.

The spirit of the golf game is that the participants take the initiative to think about other players and observe the rules voluntarily. The essence is honesty and credit. I believe that Rolex (Rolex) not only saw the high-end positioning of its matching brand while sponsoring the golf tournament, but also considered the spirit of combining with the senior principles in the sports culture.

As for tennis, since 1978, Rolex (Rolex) is the world's oldest and most famous official timer for the Wimbledon Wimbledon Championships.

Rolex (Rolex) chose Wimbledon (Wan Bull DEN) because it is recognized as one of the top Grand Slam tournaments and the highest level of competition in the arena of high-end lifestyle.

Rolex (Rolex) also sponsored many other top competitions, including another grand slam event, the Australian Open and the Chinese tennis open.

HUBLOT is the first brand of football game.

HUBLOT, known for its art of fusion, is a high-end luxury watch belonging to LVMH, the world's leading luxury goods group.

As the first association with soccer.

HUBLOT has become the official timing of the 2010 and 2014 World Cup two appointed by FIFA (FIFA), and is the first official watch manufacturer appointed by FIFA.

In the world cup competition, HUBLOT's Logo shows up in the referee's time card, showing the players who replace the players at the least two times and up to eight times at a time, and the time to make up for injuries.

HUBLOT (Yu Bo), which has been focusing on diversification as its market strategy, has long been associated with the top events.

Especially in the field of football, HUBLOT is almost synonymous with football.

As early as the 2006 World Cup, HUBLOT (Yu Bo) became a Swiss national team's partner in the world cup.

On the European continent, HUBLOT is one of the most famous clubs in the world, the official timing partner of Manchester United football team.

In 2007, Yu Bao table announced its partnership with the European Cup in 2008, officially announcing that the first luxury watch brand entering the football world appeared on the European Cup, and HUBLOT (Yu ship) was elaborately designed and made 200.