Korean Fashion: The Perfect Combination Of Designers And Entertainment Stars

Korean fashion designers, unlike Japanese fashion designers, have broken the western aesthetic standards and built unique tailoring with their own attributes.

Designers who are rooted in the developed entertainment industry have more national characteristics, and market demands and practical wear are always carried out.

Compared with Japan's late start, the rising stars have quietly occupied a place in the four fashion week.

In the newly concluded fashion week in Seoul, we interviewed 5 fashion designers, from the old to the cutting-edge, fully interpreting the design power of Korea.

What is the first thing that comes to mind when you mention "Korean fashion"?

It's the star of the star from you. Is the former spy, Jiang Zhen in the city hunter, or the rich two generation in the heirs?

Since the introduction of love in 1997, Korean dramas have gained popularity in China for seventeen years. It seems that the enthusiasm of audiences will continue.

"Han Fan Er" has become the most popular dress style in the mass market.

In the Taobao women's wear category, the key word "South Korea" can get more than 7 million 190 thousand search results, from the price of 100 thousand yuan to the fur, to less than 50 yuan tight skirt, can be described as frugal.

Exquisite makeup, wide and narrow way to wear, sports wind with long legs, coupled with the purpose of large jewelry, this is what most people think of Korean fashion.

However, at the end of the Seoul fashion week in late October, reporters saw more diverse South Korean design forces.

Korean fashion designers are much less influential than Korean entertainment stars and Korean cultural industries.

However, as a promoter of Korean fashion, Seoul fashion week has gone through fourteen years.

The Seoul fashion week is sponsored by the Seoul municipal government. The main purpose is to foster Korean local designers.

Seoul is the fashion capital of Asia. Its fashion week can also attract the attention and expectation of the industry.

Through the seven day's 2015 Seoul spring and summer fashion week, we can see the true face of Korean fashion industry. It is not only simple with big legs and baseball caps.

Government's full support

J Koo was founded in 2010 by husband and wife portfolio Cui Zhenyu and Yi Yan Zhu, and has walked four seasons in Seoul fashion week.

In the latest spring and summer series, they started with the 1930s Tennis uniform and inspired by the color of German painter Omari.

11 years ago, Cui Zhenyu and Yee Chu fell in love with Saint Martin when he studied for men's wear in London. After graduation, two people founded a brand together and opened a small shop in London.

In 2012, they returned to Seoul to publish their first series.

The "Generation Next" project in Seoul fashion week is funded entirely by the government to provide free show venues for young designers.

The couple said the project was a great help to their career development.

The studio of J Koo is located in the new sand cave in the south of the Yangtze River, at the top of a minimalist small building.

Compared with the bustle of the Ming Dong and the east gate, there are not many tourists in the new Sha Dong, the overall atmosphere is relatively low-key, and many fabric companies are siting there. Gradually, Xin Sha Dong has become the studio base of the designer.

The rent here is not cheap. However, because the government attaches great importance to the fashion industry and gives preferential treatment in all sectors, it is not very difficult for young designers to find business investment. As long as clothes are accepted by the market, they will not face financial pressure.

Like most young designers, the studio of J Koo has a very small area. The finished clothes are hung in the sample room, and the other small room is full of fabric. The workshops are also covered with this season's fabric and proofing.

"After ending Generation Next, we can apply for Seoul Collection.

But that means you have to face the market test alone.

Cui Zhenyu said.

Unlike Generation Next, which is completely free, participants in Seoul Collection need to pay a certain venue fee, equivalent to about 20 thousand yuan.

According to Cui Zhenyu, the Generation Next in Seoul fashion is mainly for the new designers who have just created their own independent brands. The stage will be provided free of charge for three seasons, and new series will be released to designers.

After Generation Next's "baptism", designers can apply for Seoul Collection, which can qualify for this project, which means that the designer already has certain strength.

Today's J Koo has long sought support from enterprises and wants to complete a complete series without any shortage of funds.

Their clothes are sold well in Asian countries and regions such as Hongkong, Singapore and Malaysia.

Cui Zhenyu's eyes are now on the London men's week.

"What we learned before was men's wear design, so it's more handy to make men's clothing than women's clothing."

Just released the SURREAL BUT NICE of the 2015 spring summer series on "Generation Next". It was also founded by a young couple, Li Suheng and Li Enqing.

Like the two founders of J Koo, Li Suheng and Li Enqing also graduated from London Saint Martin.

"Our brand name comes from the movie Notting Hill."

Li Suheng said.

At first, he intended to use the word "SUR" in French, which means "reliable and confident", but the word was too harsh in Korean. So Li Suheng used the sentence that Hugh Grant met Julia Roberts for the first time in the movie, "It" s surreal but nice (some surreal, but very beautiful).

Li Suheng worked in Maison Martin Margiela fashion house, and his own brand's deconstruction style may be related to this work experience.

This season, SURREAL BUT NICE used a large number of collage concepts, whether in form or color, all revealed the influence of Peru's exotic culture.

The two young designers believe that if the market is equal to money, if there is a bigger market, the industrial strength can be enhanced and the competitiveness will be sharpening.

"We are very happy that the government has so much support for young designers.

Fashion week has attracted many fashion buyers, especially Asian buyers.

Li Suheng said.

These buyers love Korean fashion, trust the quality of Korean fashion, and keep ordering every season.

"Buyers always need new and unique styles, and designers in Seoul can always meet their needs.

Of course, we need more international attention. "

Cui Zhenyu also said that although the government has given young designers many help in venues and funds, Seoul fashion week has not yet brought a large number of international buyers - this is a fatal problem.

"Only by stepping out of this step can we know our position in the international market."

He said.

He saw the release of the past few seasons as an accumulation, waiting for a chance to break out.

"I personally like London Fashion week. It's fresh and full of vitality."

Entertainment industry plus

In addition to the buyers, another wave of attention to Seoul fashion week is the fans of Han stars, who need stars to support the Asian Games.

It is undeniable that one of the keys to the popularity of Korean fashion is the star effect.

The relationship between Korean artists and Korean designers is like a teapot and a tea cover.

As long as the clothes worn by the popular artists, the second day is bound to become a burst in the streets of Seoul.

Among the many Korean designers, Kathleen Kye must be the most popular with stars.

In 2009, she took the theme of "The Body Collection" and made a brilliant achievement in Saint Martin's graduation design show.

After the creation of the brand KYE, young and beautiful Ji Hanxi has been walking steadily along his unique style.

Her positioning is very clear: abandon the traditional dress design rules and regulations, combine different fabrics, adopt unique cutting and exaggerating style, and match some relaxed and interesting elements to make the costumes appear interesting and chic.

Ji Hanxi has been developing smoothly all along. There is an important reason why Korean pop stars are very popular with her, especially Quan Zhilong (G-dragon), which has brought her a lot of popularity.

"Quan Zhilong and I were friends from childhood, so he came to see my show to show support."

Gradually, Korean idol groups SHINee, 4Minute and 2NE1 often choose her clothes to attend public events.

However, let's take a look at Ji Hanxi's resume carefully, leaving behind the star effect. You will find that this young girl has a very clear plan for her own development.

After graduation, she chose London as a development base and showed several series in London Fashion week.

Back in Korea, she took part in the six fashion week in Seoul, and published several times in New York fashion week.

In 2010, Ji Han Xi also hosted the TV program "Follow Me" to introduce the latest concept and design of fashion design.

In spite of this activity, she said to herself, "actually, I don't want to turn myself into a very social designer."

Ji Hanxi's studio is also located in the new Sha Dong cave in the Jiangnan district. Compared with the low profile of J Koo and Leyii, she chose the more prosperous section of the new Sha Tung cave.

That area is full of designer shops, and is also one of the fashionable ways of young people in Seoul.

Despite her denial, she is undoubtedly a very communicative designer.

If you flip through her Instagram, you will find that designers and Korean stars do not take a group photo.

Unlike Ji Hanxi's star effect, Big Park's Pu Yunxiu (Park Youn Soo) is the initiative to enter the entertainment industry.

Pu Yunxiu is a veteran of the Korean design community.

His shops and studios are located in the bustling and bustling Qing Tan hole, surrounded by luxury stores such as 10 Corso Como, Louis Vuitton and Givenchy.

He said he was the first person to open a shop in this area, and then there were residential buildings nearby. There was no atmosphere for fashion.

In fact, Big Park is not only a brand, but also a spiritual park.

Pu Yunxiu said.

The designer has two daughters, one of whom has an entertainment brokerage company and many Korean artists.

Big Park's clothing naturally becomes the first choice of artists. In fashion shows, there will be a large number of artists coming to join us.

"We know that NaNa, a member of the Korean women's orchestra After School, is quite popular in China. In the next few months, we do have a few.