Qingdao: Children'S Clothing Brand Gathered To Grab Market, Jimo Textile And Garment Enterprises Realized Output Value Of 75 Billion Yuan.

In December 2nd,

The 2015 children's clothing spring summer autumn new product conference held by Jimo baby clothing and clothing association was successfully held in the multifunctional hall of Jimo incubator center.

It is reported that at this exhibition, a total of 5 Jimo leading companies were shown.

Brand clothing attracted more than 100 local children's clothing enterprises with their own brands and more than 300 garment dealers from all over the country.

Jimo baby clothing and clothing association is led by 5 children's clothing enterprises with independent brands in Jimo. According to the introduction, the association aims to unfold the children's clothing industrial clusters and famous brands in Qingdao area, explore the road of children's development with "innovation and upgrading", and actively promote industrial exchanges, regional exchanges and brand exchanges, so as to jointly enhance the regional brand image and core competitiveness.

At present, the association has developed more than 80 members, and the member enterprises have their own clothing brands.

It is understood that, as a famous knitting city in China, the textile and garment industry is a traditional advantageous industry in Jimo. At present, the textile and garment enterprises in the city have developed to more than 2800, of which more than 200 enterprises are above Designated Size, with 112 famous brands, 112 famous trademarks and 22 technical centers at all levels.

According to statistics, last year, the textile and garment enterprises in the city achieved output value of 75 billion yuan, accounting for 45% of the total output value of textile and garment enterprises above Designated Size in Qingdao.

Although Jimo textile and garment enterprises have obvious advantages in development, occupy half of the textile and garment industry in Qingdao, and have many well-known clothing brands, their industries are relatively scattered. Most of the garment enterprises are small in scale and fight against each other, lacking the real meaning of the clothing brand, so that their product sales still stay in the stage of wholesale and low value-added marketing.

"Especially at present, the foreign trade market is shrinking, and the cost of labor and raw materials is rising.

Zhang Ping, President of Jimo baby clothing and Apparel Association, said: "it is imperative to seek new modes of development, integrate brand resources and form a regional brand advantage with radiation influence."

In view of this situation, Jimo has set up a clothing brand incubator center to actively guide local garment enterprises to develop their own brands, and actively help enterprises to develop together and enhance their regional brand advantages.

Jimo baby clothing and clothing association was established with the help of Jimo clothing brand incubator center. It is understood that the association has planned 8 service sectors, namely, commodity development, procurement and production, marketing planning, capital operation and so on. From the procurement of raw materials to the design and development of products, from production to marketing, and even the planning and capital operation of enterprises, Jimo children's clothing enterprises provide "one-stop" brand operation services.

At the launch of the new product conference, the show of the small models won the applause of the whole audience.

People can't help taking out mobile phones and taking pictures frequently.

Weite Carney, director of children's clothing brand Liu Weiji told reporters that before the enterprise has been doing the generation processing, low-end development.

Now through all kinds of brand conference training and experience exchange among peers, he has a brand new understanding of independent brand operation, and now the brand image of the product has been greatly improved.

"The added value of the brand is high, and sales are at least 30% higher than before."

Liu Weiji said with a smile: "before drilling empty thoughts to find customers, customers are queuing up now, and now they are negotiating with customers from Japan and South Korea."

"All say that peers are friends, and here we are partners."

Zhou Xuefeng, general manager of Fortdo's children's clothing, said that in September this year, the sales of the company's products were estimated to be 3000, but the actual sales volume reached more than 10000.

Short term more than 7000 clothing orders loopholes far exceed the production capacity of enterprises, he linked the situation with the association, the members of the Association participated in the production, in just 3 days to complete all the orders.

"Not only that, the unified purchase of raw materials by the association is not only guaranteed quality, but also saves costs, and the purchasing price is 8% to 15% lower than before."

Embrace development and achieve common benefits.

Zhang Hai, vice president of Jimo baby clothing and Apparel Association, said that 5 leading enterprises in the association entered the store together. Before a business rental store sold 5 brands of clothing, not only did it save money, but the diversification of brand styles also led to the increase in sales volume.

At present, they sell all over Beijing, Shanghai, Guangzhou, Ji'nan, Tianjin and so on.

The wonderful fashion show also made the merchants who came all the way from the whole country admire.

Ms. Jiang Suli, an agent from Tianjin, said happily, "this trip is too valuable. I didn't expect to find so many boutique brands of children's clothing at once. I went back to tell everyone to be a brand clothing agent in Jimo."

"The original intention of the association is to unite local children's clothing enterprises to make their own brands bigger and stronger."

Li Dongtao, Secretary General of Jimo infant clothing and clothing association, told reporters that the new product conference was only part of the brand promotion activities planned by the association. From December 15th, the association also organized more than 100 Jimo children's clothing enterprises to jointly organize independent brand clothing exhibition activities. The entire activity lasted for 5 days, when the clothing dealers and agents all over the country were invited to participate.

At the press conference, the Jimo baby clothing and clothing association donated more than 10 yuan of clothing to the Red Cross Society of Jimo, which will be pported to remote and impoverished mountainous areas with the love of the enterprise.

Around the "smile curve" ends, Jimo actively create "Jimo textile and garment regional international brand", around the development of textile and clothing hundred billion industry development goals, through government guidance, policy support, enterprise participation and other practical measures to help enterprises achieve connotative growth and brand development, and promote the upgrading of textile and garment industry.

High standard building China (Jimo) clothing brand incubator center, since last year's operation, through the entrepreneurship salon activities, special training, policy propaganda, brand release and other measures, to guide the textile and garment industry to accelerate the extension of the smiling curve ends, has become an important carrier of Jimo clothing brand driving and strategic pformation of textile and garment pformation and upgrading.

At present, the center has 186 enterprises, including 52 brand incubators, 26 designer studios and 108 business incubators.

The two China Jimo international fashion season has been held in high quality for a long time. Many famous brands and enterprises have benefited from a series of activities such as Chi Hui, enterprise visits, design works, and brand docking salon, which greatly stimulated the vitality of local industries, enhanced the creativity of local brands, and promoted the re integration of local industries.

We should actively build a public service platform, organize enterprises to take part in various large-scale exhibitions, coordinate Guarantee Corporation and small loan companies to provide loans for enterprises, hold brand marketing training sessions, set up technological pformation project libraries, and brand enterprise cultivation libraries, so as to help enterprises explore new growth points and enlarge their existing advantages.

At present, the city coordinates the loan guarantee provided by Guarantee Corporation by 1 billion 283 million yuan, helping 29 companies to win over 156 million yuan of bridge funds.

There are 20 records of technological pformation projects, 60 key technical innovation projects and 30 famous brand cultivation enterprises. The number of technological pformation projects and brand cultivation enterprises in Qingdao ranks first.

A series of effective measures as a fulcrum, leveraging the pformation and development of Jimo enterprises, industrial pformation and upgrading.

Now Jimo is changing from "China's famous knitting city" to "China's famous knitting brand city", and has established a leading position in the national textile and garment industry cluster.