Small And Medium Enterprises Favor Original Design

A garment manufacturer in Keqiao is purchasing Zola's new autumn and winter woolen garment in 2015.

As an original design brand, located in Keqiao creative building.

The fashion design office, based on the cooperation with the brand suppliers, launched its own business at the beginning of this year.

"Brand", specifically for

And the surrounding small and medium-sized garment enterprises to carry out original design.

After nearly 1 years of operation, a number of small and medium-sized enterprises have been formed.

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Mr. Wang, a staff member of the industrial and commercial bureau of Huaiyin District, Ji'nan, told reporters that the number of clothing self-employed registered by the trade and Industry Bureau is 30% less than that of last year.

"The impact of the 21 industry and commerce" launched in March this year, the most important reason is the impact of the electricity supplier.

Mr. Wang said that an important change in "21 industrial and commercial sectors" is to cancel the minimum registered capital of limited liability companies by 30 thousand yuan, the minimum registered capital of one person limited liability company and the minimum registered capital of Limited by Share Ltd by 100 thousand yuan, 5 million yuan.

"That means one yuan can start a company.

Many people are directly registered to establish business companies, but there are not many clothing business companies. "

Mr. Wang said that a small number of clothing self-employed individuals have taken a "turning" road.

After turning into a company, the operator is not faced with the increase of interests first, but the increase of cost and the increase of expenses.

Tax declarations should be made to the tax authorities every month, and the tax rate will be raised.

The requirements for the payment of employees' endowment insurance are also stricter.

But the advantage is that these stores copy their business licenses, and they can open shops on Tmall and Jingdong, and many people are willing to try.

There may be advantages in online competition. "

Wholesale market: medium and high grade brands are hit most.

"This year's orders fell by 20% compared with last year."

Ji'nan Lin Kou clothing wholesale market women's clothing brand agent Lin told reporters.

"Positioning high-end brands is now in the most awkward position.

Than brand value than big luxury accessories, but also do not want to drop their price and low price.

A little carelessness will destroy the brand that has been in operation for many years.

Ms. Lin said that in order to develop franchisees, she tried to publicize the brand value and even make profits, but the business was still not improving.

"Many of the original high-end brands can not stand the impact of the network.

The electricity supplier has not only hit the temporary sales volume, but also destroyed the brand value of struggling.

Ms. Lin reflected on the embarrassing situation. She said: "online seventy percent off and half off, consumers will think that your clothes are worth the money.

Over time, no one will spend money on clothes of the original price again.

The Internet has developed the habit of buying only discounted goods.

Ms. Lin said that in order to avoid being eliminated, the middle and top grade brands are constantly trying to upgrade or upgrade their brands.

"Upgrading a brand is not that easy. It's not a matter of celebrity endorsement or decoration.

Therefore, taking the low-end route and turning the battlefield to a small city has become the way many brands do not want to go but have to go.

In the sales of women's clothing in Taobao's data, the top ten brands rarely see familiar offline brands.

A large number of Amoy brands are at the forefront.

In fact, many women's clothing brands have their own plans to protect the offline channels, some refuse to open Tmall flagship stores, and some strictly enforce the unified price on line and online.

For them, Taobao is just a marketing channel.

Since its entry into Ji'nan in 2007, "Yoshi Mei Di" now has 3 stores and 1 counters in Ji'nan.

This is slower than expected, but Zhang Peng, general agent of Ji'nan, still has confidence in the future development.

"Our flagship Tmall flagship store only made two years ago products for the purpose of consumption.

This is a brand protection for our offline dealers. "

Zhang Peng said.