Secrets Of Fitting Rooms: Management Details

For dealers who run high-end brands, the smaller the space of fitting rooms is, the more they can reflect the brand status, image and culture. They should not be too careless. They should treat them very carefully. For the middle and low grade brand franchisees, it is not realistic to make the fitting room as a high-end brand Me Shehua, so it is not realistic, but this does not mean that you can do anything about it. Therefore, detailed management of your fitting room can be done by everyone, but the emphasis can be different. However, the details that we can not ignore are:

　　 1. consider customers in the fitting room. Spatial comfort

When designing fitting rooms, human ergonomics should first be considered. We should give full consideration to the degree of physical restraint, including psychological feelings, and no depression. Next is to consider the comfort level of all parts in the fitting process. The fitting room can basically meet the requirements of the extension of the limbs of the customer, and there is enough room for the customers to change clothes in the fitting room. Some larger clothing movements should also have some comfort in the space. Generally speaking, the minimum floor space required for fitting rooms can not be less than 1.5 square meters, and the height is not less than 2 meters.

　　 2. consider the psychology of customers in the fitting room. Sense of security

When everyone tries clothes, there will be periods of reluctance to show people. In the fitting room layout, the privacy of the fitting room should be considered. For example, special attention should be paid to the way and size of the door. As far as material is concerned, try not to use curtain to make doors, which makes customers feel insecure. If you choose a curtain for some styles, be considerate of the width and the way of closing the curtain. When using rigid materials to make doors, a convenient and safe door lock should be adopted. The use of door locks should be simple and clear. During the use process, sales personnel or maintenance personnel should check the damage of door locks in time. It is worth noting that in order to facilitate the management of fitting clothes, some shops usually leave a space at the bottom of the fitting room door to observe whether the customer is in it. This way is quite unsightly, and it also makes consumers feel very insecure. It is recommended to consider using other methods to manage.

　　 3. set a good foundation. Facility allocation

Similarly, from the perspective of consumer psychology, consumers want to show others their most beautiful side. Therefore, many consumers hope that they can use the fitting room facilities to complete the initial assessment of clothing in the fitting process, so that when they wear poorly dressed clothes, they will not have to be seen by others. So the fitting room must be complete. In addition to having sufficient light and space, we should also set up the basic facilities such as wearing glasses, enough hooks and sofa stools for customers to sit down and take off their shoes. If conditions permit, we can consider placing a small dressing table, providing combs and other daily necessities, and also consider adding small platforms specially for placing bags. Secondly, the location and manner of fitting glasses, clothes hooks, hangers and fitting stools in the fitting room should take full account of ergonomics and take into account the convenience of customers. For example, the stool should not be too soft, the corners of the stools should not be too clear, and so on. That is to ensure the integrity and humanization of the equipment on the basis of ensuring the most basic functionality of the fitting room.

　　 4. configure suitable fitting room lights.

Ignoring the setting of lights in fitting rooms is a common problem in fitting rooms. Some stores do not set up the fitting room lights or install simple lighting fixtures. In fact, whether consumers decide to buy or not is closely related to their first impressions. Therefore, it is necessary to install reasonable lighting configurations. Usually, the light color of electric light source includes two aspects: color meter and color rendering. The color table refers to the luminous color of the light source, that is, the color of the light seen from the appearance; the color rendering refers to the optical illusion produced under certain light conditions. The high pressure mercury lamp often used in the shop is bright and white, but its color rendering is not good. It is good for attracting customers in the distance. However, the color of the face and clothes is dim and lifeless, which is not conducive to the appreciation of the clothing, so it is best not to use it alone in the fitting room. And the design of the fitting room lighting should be based on the actual clothing and space needs. From the two aspects of the color table and color rendering of the electric light source, the collocation should be considered and set up to a proper level. At the same time, we should also consider the psychological feelings caused by color and light. In summer, cool and cool colors are highlighted. In warm winter days, warm and warm colors are available.

　　 5. consider the color setting of space.

Color has great influence on consumers' psychological function. I also mentioned different psychological feelings caused by different colored lights. The color of the fitting room can be designed according to the actual brand style and the size of the space. In general, wall color can not be too strong and too exciting. The warm color matching in the fitting room can relieve the tension of the consumers and make the dry and troublesome fitting process more interesting. The space with distinctive color on the wall will also impress the consumers.

In the terminal store, the fitting room is a space for testing clothes for customers, and the function is self-evident. But if you just regard it as a "fitting room", it is far behind the needs of customers in the new era, and it does not conform to the marketing concept of cultural marketing, service marketing and so on. In Japan, the fitting room's investment per square metre is 3-5 times that of the shop, which shows the importance of the fitting room. It can be said that the fitting room is like the "second faces" of a brand. Whether you attach importance to it or not, to a large extent, affects the sales of goods, and also affects the impression of customers on your brand and shop.