How Long Will Pyramid Selling Be In The Circle Of Friends?

Sometimes we think that the flow of traffic is all right, but we never expect that traffic is not everything.

Tencent covet

For a long time, when the auction was patted, it was announced that it would never charge and import all kinds of entries from Tencent.

In those days, there was public opinion that QQ's window was enough to support Tencent's electricity supplier plan.

Now think of it is very absurd, for the electricity industry, traffic is naturally important, but also tells us that the lack of pure traffic flow of a complete shopping ecosystem, most of its flow is invalid.

But Tencent seems to have failed to learn the lesson from the failure of the pat. Instead, it turned it into a popular mobile phone.

Up.

So this year, Tencent, taking WeChat as the core, continues to take the QQ old road, blindly pursuing the stimulation of traffic users, and is also trying to kidnap users and their partners with traffic and so-called massive users.

In essence, it is also taking the old road of taking the QQ as the core in the PC era, that is, the wrong social traffic as the master key to enter the electricity supplier.

Are social users and data really marching?

Iran is afraid of making comments, but we must see that users are most likely to stimulate their orders or reasonable shopping situation.

Simple social mode may bring some pformation of business, but we must admit that more traffic is ineffective, that is, users in the social mode is very difficult to have power to impulse shopping.

Unless there is a drying list, parity, mass products, credit system and other factors constitute a complete shopping ecology.

In addition, the simple flow of WeChat electric business is not much.

This is also for so long that we can hardly see any enterprises and successful cases that are too large in WeChat's electricity supplier. WeChat's electricity supplier is still more or less grabbed by the mask business in the circle of friends.

But even slightly promising micro businesses, due to the lack of platform supervision and no credit system, have led to micro businesses based on friends circle, which has become the most serious area of counterfeit goods.

Recently, there have been revelations that micro businesses, from origin to small ticket to the hot delivery situation, are all self compiled and self guided by the store owners. All kinds of GPS conversion tools make up the world tour, and shoot pictures in the circle of friends. They are all using the trust relationship between people to do business.

The spread of WeChat's friends circle + WeChat group's point, line and surface spread gradually has many similarities with traditional pyramid selling methods. It has also been seen by MLM companies as a pyramid selling tool.

The lack of regulation is disorderly, and in the end will hurt WeChat's acquaintance's social foundation.

This is certainly not what Tencent wants to see, but Tencent's failure to shoot is likely to repeat itself on WeChat. The world is so cruel.

Tencent is so anxious to push WeChat electric business, the main reason is that Tencent is eager to cash in its social traffic. After all, it is not in line with business rules to hold such a large number of social users.

We must see the failure of Tencent for many years, such as group buying, such as patting, such as micro-blog, such as friends net......

That year, the entrepreneurs worried about the "dog day Tencent" is not so terrible to think, massive social nature is the biggest advantage of Tencent, but too strong social networking also makes it difficult to shift the attention of users from social attention to other areas. This is also the reason why Tencent's products QQ and WeChat are becoming more and more important in the revision, but users are still staying at the social level.

Even if we run around, we can foresee that the Tencent will not stop exploring in the field of electricity supplier.

At this time last year, the whole public opinion held a lot of reservations about the Alibaba. It doubted whether Ali could complete the strategic adjustment of mobile strategy. But this year's double eleven and the whole hand Tao and Alipay data show that the layout of Ali mobile terminal has basically been completed. Ali has basically spent the initial anxiety period of mobile Internet, and then it will be changed from grabbing the market to defending the market.

Last year, there might be some truth in discussing Tencent's threat to Alibaba, which is almost meaningless.

You know, users on Taobao Tmall is shopping, Ali does not need to be like other brands that cover up and do marketing.

Also originates from this, Ali's traffic shopping conversion rate is very high, at present Ali mobile month active quantity is 217 million, these 217 million users in Ali are not social, not for news, only for shopping.

This is also the main reason why Ali can turn the user flow into shopping.

In addition, Ali's credit system, the vertical and horizontal comparison of products, and the optimization of logistics and other channels form a healthy and complete ecommerce ecosystem.

In particular, the establishment of merchant credit system has realized the behavioral norms of mutual restraint and visibility between buyers and sellers. Credit evaluation has become an important indicator for users to choose businesses.

The choice of users for businesses is no longer based solely on the recommendation of the platform, but also on the basis of vertical and horizontal factors.

On the contrary, the vertical and horizontal comparison of WeChat service providers and the establishment of business credit system are all long-standing problems, and no better solution can be seen.

The essence of WeChat's electricity supplier is small and micro site e-commerce, WeChat is responsible for providing users and traffic import, but it is difficult for users to stimulate impulse in an unhealthy ecosystem.

In fact, if Tencent is not in a hurry, it will not give WeChat much hope to make it grow naturally. Maybe WeChat can really do something in the mobile business.

Now WeChat is endowed with too much mission and responsibility by Tencent, so WeChat has no alternative but to go to the old road of QQ, that is, taking WeChat as the core, it will plug in the whole Tencent strategy.

So, we see that WeChat is doing social, doing business, still doing local life services, still providing financial services, still doing business entrance, still doing games...

Some products are Tencent's other products, but they are still served to WeChat.

The lack of ecological establishment and the pursuit of products are all the old problems of Tencent.

WeChat's concept of such a good electricity supplier will die sooner or later under this old problem.