True Fire Or Virtual Fire?

This is a time of globalization, even "chopping hands" is no exception. Just finished the craziness. Double 1 "1" parcels, Tmall international, Amazon China, Xiu Xiu network and other large electricity providers and some small websites focused on Hai Tao business set off a theme of "black Friday" overseas shopping frenzy, the introduction of foreign merchandise deep discount products to domestic consumers, and online shopping people can not withstand the temptation to start the cross sea Amoy.

Insiders analysis: "black five" business opportunities to induce the electronic commerce platform to fight against the sea, is just the beginning of the Christmas promotion season at the end of the year, a "tough war" will continue, and domestic consumers will become the actual beneficiaries.

However, at the same time, while many businessmen are excited to send red packets and promote publicity, many consumers are very "cold". The price of Hai Tao seems to be very favorable, but it is faced with problems such as spanshipment, high taxes and poor sales.

The "black five" caused by the sea battle, is the real fire, or virtual fire? The industry will wait and see.

　 　 Online retailers Get together to promote "black five"

Black Friday comes from the West. It's the second day of shopping after Thanksgiving. It's also the beginning of big promotion at the end of the year. According to the electricity business insiders, "black Friday" is equivalent to the "double 11" of the United States, which is the largest discount sale in the US retail market. The discount is very attractive, generally low to 3-5 fold, and even the brand luxury goods that are seldom discounted may be hit to 5-8 fold, and the attractive price behind this national carnival is also stirring the hearts of the Chinese people across the ocean.

Nanfang Daily reporter learned that in the past, domestic electricity providers rarely focused on "black Friday", but this year, all electronic business platforms have started a "black Friday" business. As early as November 25th, Amazon China announced the first black Friday "Amazon overseas shopping festival" officially held on 28. In the meantime, Chinese consumers will be able to synchronize with the global consumers to enjoy the exclusive holiday benefits of Amazon's "black Friday", to buy more than 30 thousand exclusive exclusive products from Amazon China selected overseas and nearly 800 thousand international brands already settled in Amazon China.

Tmall international has announced the launch of Alipay overseas direct purchase, the four major U.S. Department stores Macy s, Bloomingdale s, Saks Fifth Avenue, Neiman Marcus, and Ann Taylor, and other clothing brands can support Alipay direct purchase. Alipay also specially issued 400 thousand red envelopes to customers, amounting to 60 million yuan. When shopping in the four major department stores, Alipay can use the red envelopes to enjoy the discount discount only if it uses the direct purchase from overseas, which can be reduced by 500 yuan per unit. Converted, user shopping is equivalent to about 70 percent off of the average sea.

The market price of 5000 yuan Burberry lady quartz watch this show net activity price 980 yuan. Chanel, Prada, Gucci discount after the discount, the lowest price of the whole network, and Tory Burch, UGG, Bally and other lightweight luxury brand bags and shoes this price is only about 1000 yuan...... " After accumulating several "black Friday" experiences, this year's online shopping mall moved the US Department store directly to the Internet, providing more than 2000 brands and more than 5000 products for domestic consumers. APP stores, which have just been released, have given consumers more choices.

In addition, ocean ports, honey Tao, honey bud baby and Mai Ke buy independent cross-border business platform also seize the "black Friday" discount craze start crazy sales promotion.

"Although for many online shopping families are relatively strange, but in the strong promotion of electricity providers, the family of online shopping is genuinely aware of the" black five "charm. Electric business insiders say that many consumers are full of expectations for the "black Friday" of fame, so they also give high enthusiasm to the promotion of major electric providers. Data from Amazon showed that sales of international brand goods including direct and exclusive products increased 13 times over the same period last month, and orders increased by nearly 30 times in the 48 hours of Amazon's overseas shopping festival. The "Amazon sea outsourced" store officially launched in November 28th was 5 times the sales volume during the "double 11" period. The most popular categories were mother and baby, toys, clothing and footwear.

Wang Enbin, the director of public relations, said that in the first week of December after "black Friday", the sales volume of winter shopping in excellent purchase network increased by 52%, accounting for more than 40%. "With the help of" black five ", the excellent shopping network also launched the" winter review "campaign before the end of the year. Users who have bought the experience and have not yet taken part in the commodity reviews can participate in the activities, not limited to commodity category, time limit for purchase, and purchase of goods. The "ritual" activities can not only enhance the interaction with users, but also give feedback to users, which can also become an important reference for later purchasers.

Hai Tao has risks and needs caution.

With the offshore outsourcing business becoming the focus of the development of e-commerce providers, Amazon China, Tmall international and other electronic business platforms provide a relatively complete online shopping channel for the family of online shopping. Indeed, it has saved a lot of money for the Hai Tao family, but there are still many risks and problems in the imperfect overseas shopping channels.

"Although the price of goods purchased under the" black five "is indeed favorable, it is astonished at the time of settlement. Miss Qian, who was interviewed by the Nanfang Daily reporter, complained highly of the high freight charges needed by the major e-commerce platforms overseas.

According to the introduction of small money, when buying foreign goods through an electronic platform, in addition to commodity prices, additional high international freight and tariffs need to be paid. "When the original settlement price of US $600 is about $600, we need to pay an additional international freight and tax fee of about $600. A hot Michael Kors package, the final settlement of Alipay plus international freight and taxes and fees, a total of 2361 yuan, more expensive than some domestic electricity supplier prices, overseas purchase is meaningless.

In addition to the high price of freight for consumers to blame, not all goods can be sold to China, but also many consumers feel helpless. It is reported that on a department store website, "This item cannot be shipped to China" (which can not be shipped to China) is very common. Because of this, Miss Qian's Fendi2014 black winter five - sleeved sweater is only "can not buy".

Miss Chen, who has experienced the experience of Hai Tao, complained that the price difference of clothing was a relatively large category in the seafood products, so many small sisters were very moved, but many times the experience of Hai Tao told her that Chinese and foreign personages were too different in size to find suitable clothes. "According to my figure, the sea clothes should be selected 10 yards, I chose 8 yards by conservative strategy, and the result was much larger, at least one more yard. But another dress, I chose 8 yards, but it was a little small. I really don't know how to choose the code number.

Nanfang Daily reporter also learned that there are still many products that do not enjoy the same price treatment at home and abroad, such as Amazon's global shopping, which allows consumers to enjoy the same price. However, many goods still have barriers. It is clear that the Chinese market is not within the scope of its sales, such as Lego bricks sold in the US Amazon, and Chinese consumers can not enjoy preferential prices in the United States. And many electronic products do not support direct mail: Kindle, Sennheiser headphones, HP Chrome tablet computers do not support direct mail China. If you want to buy them, they still have to send them to China through spanhipment companies. This will increase the cost of spanshipment.

Consumers can not be satisfied with the logistics services and after-sales service from overseas. It is understood that the logistics hours of Chinese consumers are also uneven in the overseas purchase of electronic business platforms. Although some of them have been delivered through bonded warehouses for second days, there are still many websites waiting for half a month or even longer. And after-sales service is indeed a great problem for overseas consumers. Some netizens bought an ear stud of Prada on Amazon, and found that there were some defects in the studs. Although the website promised to return the goods free, international express also had a lot of money. In addition, it had to apply for international refund. The whole process was almost two months. In addition, although many electronic products have the "three package" service, but cross-border sales to China, the service is difficult to continue, no matter the replacement or maintenance is not easy.

"When the domestic online shopping comes, businesses will be" pro "to" pro "to go, but on the offshore platform, foreign businesses have not even a customer service, want to communicate with businesses is very troublesome. Miss Qian said that if there were problems in overseas purchase, it was necessary to write English mail to the official mail boxes of these American department stores. The procedures were troublesome and the response efficiency was very low.

Many problems will be solved in the future.

For network Online retailers After competing for overseas shopping markets and various imperfections, CEO Lu Zhenwang, an e-commerce observer and WAN Qing consultant, is quite tolerant in his interview with Nanfang Daily. He thinks this is a major trend. With the support of the state in the field, some problems will be effectively improved.

"Now that the state has introduced a cross-border electricity supplier policy, such as Shanghai, Hangzhou and Ningbo, including Xi'an, this is a pilot of the FTA policy. In the free trade area, the warehouse of the overseas market can be sent to the bonded warehouse. After that, the enterprises can automatically enjoy the preferential policies of these free trade zones after receiving orders, and the tax policies of cross boundary electricity providers are very favorable. Therefore, in the future, the issue of shipments of cross-border electricity providers will soon be resolved. "

"Overseas Shopping There are various problems at the moment, but now it is rather arbitrary to say that Hai Tao has no hope. " Lu Zhenwang said that the national cross-border electricity supplier policy was clear and perfect this year, and the pilot projects of various FTA have just started operation, and the goods haven't really been spread in China yet, and there are not many goods in the FTA, and many goods are shipped directly from abroad. "But in the future, the state allows these goods to be built directly in the FTA, so there is no need to go abroad to get goods, so the decline in freight rates is sooner or later. Because the country is now vigorously developing.