This Year, Shoe Industry In Chengdu Is A Little Cold And Warm.

Similar to the temperature at this time, this year Footwear industry in Chengdu A little "cold" - although there is no specific statistical data, but this year, business is difficult to do, shutting down and shutting down business has become a new normal for Chengdu footwear industry.

A new round of industry "cold winter" has even spread to the periphery of Chengdu footwear industry: a leading enterprise in Chengdu shoe enterprises has declared bankruptcy because of the problem of funds, and has already divestment from Lezhi's universal footwear industrial park, which is jointly involved in the development and construction. To some extent, it has affected the construction of the park and attracting investment. At present, only 15 enterprises in Lezhi's shoe industry park have signed up and 2 enterprises have been put into production. No one originally wanted to attract Chongqing. "This is 2008. Footwear industry in Chengdu After Russia's gray customs clearance, the biggest crisis. Wang Qi, marketing director of Sichuan shoe industry operation Co., Ltd. This time, can these "Chengdu women shoes" break through?

Trapped in "three encirclement"

A report from Chengdu customs pointed out that at present, the cost of raw materials and manpower in footwear industry has increased, resulting in narrow profit margins, while Vietnam and Indonesia have gradually grown into shoemaking production bases with low labor cost advantages. In addition, the continued appreciation of the renminbi has also increased the pressure on shoe exports.

In the big environment, the export oriented women's shoes in Chengdu are naturally difficult. "In addition to the bad environment, money is also a problem. Banks regard the footwear industry as a high-risk industry and constantly withdraw loans. In addition, customers' credit also makes enterprises more difficult. Wang Yan, general manager of Chengdu Shun Huang shoes industry Co., Ltd., said that since this year, customers have reached more than 2000 credit funds. "I owe less, and I owe hundreds of millions."

Why does buyer credit become a hidden rule in Chengdu? "Because of vicious competition, many manufacturers are afraid of offending customers and not signing contracts with buyers." Speaking of the current bad development situation of Chengdu footwear industry, Wang Qi deeply deplored. "Chengdu shoe enterprises have been making their own decisions, and seem to be very close but not communicating. Nowadays, with the continuous shifting of the production base of shoes, they are becoming more and more dispersed. Each factory holds the only source of customers. They are cautious. The orders are too expensive. What can they take to discuss the initiative with the buyers?" Lin Yuchun, general manager of the Chengdu odd shoe industry Co., Ltd. in Chengdu, says that "wily" and "back to back" are the real "cancer" of the women's shoes in Chengdu.

Shoe companies "hug and warm"

How to get out of the predicament?

Wang Yan built a WeChat group, and dozens of shoemaking companies are friends. "In a small talk in July, we talked about credit problems. As a result, we found a couple of customers who were" old Lai ". Wang Yan said that they decided to engage in a "pull the old Lai" activities, listed a "black list of arrears".

Within three days, WeChat group surged from the original ten individuals to the hundred people. Subsequently, a list of "old Lai" was listed and forwarded to all parts of the country. For the first time, Chengdu shoe enterprises were "cooperative" to some extent.

Lin Yuchun wants to go further: after finishing the "old Lai", a list, or completely recover the arrears, can all the Chengdu shoe enterprises come back to life?

This is also a lot of thinking. Shoe enterprises The boss is in his heart. "Let's try out an alliance."

In October, the factory union Preparatory Committee was established by 7 shoe companies spontaneously. Lin Yuchun was elected director of the Preparatory Committee of the factory union and reached an agreement with the shoe capital outlets, which provided two and a half years' rent free venues for the Chengdu shoe factory. Buyer's expectation "this has two advantages. First, this is a communication platform, timely information spanmission, what kind of customer reputation is bad, at a glance. Secondly, this is also a platform for competition. If others do well, you will follow suit, and the market will force everyone to learn from each other's strengths and weaknesses. Lin Yuchun introduced.

With the idea, the first batch of members began to visit Shoes Companies in Jintang and Chongzhou, but they kept eating behind the scenes. Free venues and no threshold alliances are not attractive enough? "Many shoe companies are in a wait-and-see state, and fear that their customer sources will be shared, which will reduce orders." Lin Yuchun said.

But Fu Qiang, general manager of Chengdu double line shoe industry Co., Ltd., believes that the "new" customer source will be greater than the "contribution" customer source. "In this market, you share your customers' sources, but you also share the source of other shoe companies' customers. Which is cost-effective?" Fu Qiang said. If the customer source is lost, then the shoe companies themselves need to upgrade. The news of "Baotuan" soon spread like wildfire. Some buyers flew to Chengdu to understand the situation. "The productivity of Chengdu shoe enterprises is absolutely ahead of the whole country, but there has been a lack of factory exhibition platform." He Qiang, general manager of the Shenyang south tower meteor shower shoes brand operation center, said that before coming to Chengdu, she had to bring 3 people to run a week to see the products of the shoe factories that she often dealt with. "More? No energy to see."

Peng Zhihong, general manager of Wuhan Hai Hai Trading Co., Ltd., is also looking forward to the factory alliance of Chengdu shoe manufacturers. "This is a seamless connection between factories and purchasers. We have a wider choice and less cost."

Lin Yuchun said that at present, more than 100 shoe companies have joined the factory alliance and intend to seek common development.

"Unity is probably the only way." Wang Yan came up with the determination to burn the boat.

Under the "three tight encirclement", can Chengdu shoe enterprises' "tug of clash" break through? Time will finally give the answer.

This year, the women's shoes in Chengdu are plunged into labor costs rising, the RMB continues to appreciate, and the "three tight encirclement" dilemma of their own affairs, the export oriented Chengdu women's shoes are naturally very difficult. The owners of shoes enterprises immediately use the efficient micro channel platform to catch up with the "old Lai", starting from improving the internal environment of "nest to fight" and "back to back", and unite together to defend the attack and hold together to warm up to cope with the outside situation. In just a month, more than 100 shoe companies have joined the factory alliance to seek common development. No wonder a shoe company boss sighs that unity is probably the only way. Experience tells us that unity is strength and unity is the way out.