Ma Yun'S Success Story Of Today'S Alibaba

Today, people are always writing about.

The success story.

But I don't really think how smart we are.

We made a lot of mistakes.

We were still stupid at that time.

So I was thinking that if I had to write a book about the Alibaba one day, I would write the one thousand and one mistakes of the Alibaba.

This is what you should remember and what you should learn.

If you want to know how others are successful, it is very difficult.

Success has many lucky factors.

But if you want to learn how others fail, you will benefit a lot.

I always like to read books about how people fail.

Because when you analyze it carefully, the failure of any failed company is always the same.

And that's the most important thing.

So Taobao succeeded, and we did it.

Because everyone says China has no credit system, banks are bad, and logistics is bad. Why do you want to do e-commerce? Today, I am not here to tell you my business experience. I am not prepared for PPT, because I have no stock to sell to you.

But I think it is precisely because of China's lagging logistics, credit system and banks that we need entrepreneurship.

This is what we need to create our own blueprint.

So I believe that you did it first and then slowly became the Chinese standard.

I remember when I came to the United States 6 years ago, I said I believe that 5 years later, China's Internet population will surpass that of the United States.

People say, No.

Then I said, your population is only 300 million.

China has a population of 1 billion 300 million, doesn't it? If you have 400 million people, no population dies, people will have to keep giving birth, you will need 50 years.

We only need 5 years, so this is only a matter of time, isn't it? Let's wait and see.

Today, the number of Chinese Internet users exceeds that of the United States.

Then people say why your purchasing power is so low? We will talk about it in five years.

Today, per capita consumption is only about 200 yuan per month.

5 years later, these people will spend 2000 yuan.

And we are very patient.

We are still young.

I am old, but the average age of our employees is only 26.

They are still young, so let's look forward to the future.

When we were doing Alipay, we all said it was a stupid guarantee service.

Zhang San wanted to buy something from Lee four, but Zhang three refused to send the money to Li Si, and Li Si refused to give it to Zhang San.

So we opened an account and told Zhang San that the money should be remitted to me first. If you are satisfied with the goods, then I will pay. If you are not satisfied, you return the goods, and I will refund the money to Li Si.

People say your mode is so stupid, but we don't care if this mode is stupid or not. We are concerned about whether customers need such services.

Are we meeting the needs of our customers?

If this is stupid, more than 600 million of registered users in China today are using this silly stuff.

So silly things, if you improve it every day, then it will become very smart.

So today Alipay is good, we are still growing.

Alipay is very similar to Paypal, but from the volume of trading, we are bigger than Paypal.

Last but not least, our Alibaba cloud computing is different from other companies that talk about cloud computing.

Those companies want to sell their software and hardware to you.

But we have nothing to sell.

We calculate our data through cloud technology.

Data from small and medium enterprises, data from Taobao consumers, and data from Alipay.

We believe in the future.

The future world will be the world of information processing.

How are we going to share data well with others?

This will be the core of future business.

The company is not very good at present, but its profitability is very strong.

The whole company is healthy.

At first, people said that the company could not be made, but we survived.

We are very patient.

We are always asking ourselves a question, "why do we work so hard? One day, I asked my colleague," he told me, "Jack, I never knew I could do so many things in my life.

Second, I never knew what I was doing was so meaningful to the society.

Third, I never knew life was so hard. "

We work day and night, even now.

I became thinner and more strange.

I know life is not easy.

We are proud that we are changing China, not that you have made a lot of money.

10 years ago, when I was walking in the street, someone came over to thank me, because the Alibaba helped them get abroad.

Foreign business.

Today, when I was walking in the street, someone came to thank me for making a living with his wife in a small shop on Taobao, and earning well.

That means a lot to me.

We value honesty and integrity (your integrity can be turned into money).

Many years ago, if you had good credit records and paction records, you might not be rich.

Today, if you have good credit records and paction records on Taobao, you will be very rich, because people are willing to do business with reputable stores.

We educate consumers to be smart.

Someone came to me and said, Ma Yun, I bought something on Taobao, which is very, very cheap. Do you say this is a fake? Yes, we have fake goods on Taobao, and fake goods are everywhere in real life.

But we spent a lot of effort and a lot of manpower and resources to deal with this problem. In Taobao, 50% of the staff worked every day to screen infringing and counterfeit goods.

But if there is a bottle of red wine, it will cost 300 dollars in the shopping mall online, and only 9 dollars on Taobao. Why is it so? Because of the cost of channel and advertising.

Why do consumers pay for so many other expenses? We save consumers, so we tell consumers that if you buy a T-shirt on a Taobao for 15 yuan, and it sells 150 yuan in the mall, it's not because Taobao sells too cheap, because it's too expensive in the mall.

We should help consumers become smarter.

The third point is also very important. We see that there are many factories in China, especially in Guangdong. They are actually companies, not just processing plants.

They are just acting as foundries, and these foundry products are then sold on Taobao.

They do not know who is their sales channel, nor do they know the customers who ultimately buy their products.

Such foundries will soon get into trouble when they encounter problems (such as financial crisis).

So we should tell these producers that you must communicate directly with your customers. You should sell your own products and provide services yourself. This is the real business.

Otherwise, you are just a factory.

I am very proud that we are changing these factories and reversing this situation.

This has nothing to do with wealth, because if you have one million, you are a wealthy person, but if you have ten million, you may be in trouble.

You will worry about inflation, so you start investing, and then you may have difficulties.

If you have 1 billion, this is not your personal wealth, it is the wealth of the society.

Your shareholders and investors believe that you should use the money more effectively than the government.

So they trust you, so how can you make good use of the money and trust them? I think this is the challenge we face.

Alibaba's products are actually not services, they are people, they are our employees.

The average age of our employees is 26.

We face many challenges, which I have never realized before.

A senior government executive came to visit the company. He said Ma Yun, if you Taobao had 300 million users, it would be larger than the country I managed.

I said yes, this management is very difficult.

No matter what new policies we make, we will encounter all kinds of pressure.

But when users complain, it seems like they are dissatisfied with the policy making government.

It is these employees who average 26 years old who are making Taobao's "rules of the game". We have never had such an experience.

If we change, for example, search engine, the traditional search engine will make the best seller and the cheapest in the front, but I think we will put the most credit and credibility in the forefront.

After that, many people will verify it.

200 people came to our company and told me that we would pay for changing the rules of the game.

My answer is that if this change is correct, we will continue to do so.

The world before us is also pformed by us.

We don't need projects that can't serve people.

We need sociologists, economists to let these people formulate our policy rules.

So we are faced with many trials.

But we are still proud because I believe that in twenty-first Century, if you want to be a successful company, you need to learn how to solve some social problem, not just learn how to seize several opportunities.

Seize the opportunity is very easy, I am not bragging, I think today, 12 years after the establishment of Alibaba, I think it is very easy to make money, but it is very difficult to earn money steadily, and take responsibility for the society and promote the development of society.

This is what we are trying to do. I believe China will have great development in the next 3 years because of the Internet.

This year, people say that many Chinese stocks have lost a lot of VIE.

I believe that if you look at the economy of other regions, for example, the United States is facing great challenges, for example, Europe may have been at a loss; what will China do? All the situations in the United States and Europe will happen in China in three or four years.

Three or four years later, China's economy will face enormous challenges.

If you have a hunch that something bad is going to happen, prepare for it now, instead of complaining and howling.

As a Internet Co, we must assume our responsibilities.

I am not a statesman. I only speak for myself, for my clients, 50 million SMEs and 8 million Taobao sellers.

How are they going to survive in 3 years? This is what I want to learn when I come to the United States.

Learn from Obama, how he will increase his job, what he will do, sort out his mistakes, and then help us in 3 years.

That's why I'm here.

I think you must have many questions. I am ready to answer all your questions.