Fortune Birds Actively Expand The Business Of E-Commerce And Launch Wechat And O2O Platform

Innovation is the foundation of Lining's brand development. Since its inception, the Li Ning Co has attached great importance to original design. Since its establishment in 1998, China's first clothing and footwear product design and development center has been the first to become an independent Chinese sporting goods company. Li Ning Co's pursuit of innovation has never ceased. With the beauty of the Oriental wisdom and integration movement, Li Ning Co has created many first-class sports products and is well received by consumers.

Zero cost expansion, zero threshold entry, zero cost dissemination, and opening a professional shop within 3 minutes is the key development mode of the future of the shoe industry group. The company's chief executive Lu Wen Li told reporters that the company will continue to increase its investment in e-commerce on the basis of consolidating its traditional channels. The launch of WeChat platform and O2O platform will take a key step for the company to enter e-commerce business.

This year, Fujian shoes and clothing enterprises encountered a cold winter. This road ahead has made a statement. In view of the slowdown in consumption growth in the mainland, it has a conservative strategy for opening stores in the future. In addition to opening up new businesses such as health shoes and group buying, competition is being intensified. The company is stepping up its efforts to build micro distribution platforms, including WeChat platform and O2O platform.

In December last year, rich birds launched their own online trading platform. In early August, the WeChat platform was launched and put into operation. At the end of August, the O2O platform was launched to implement interactive member management. Chen Weisheng, chief financial officer of fortune bird, said that the company's differential marketing platform WeChat Platform based, mainly through the company's existing offline staff resources, the use of WeChat's "friends circle" communication capabilities, and rapidly expand the opening of stores and marketing information dissemination.

He said, this has met many people. Zero threshold The company will provide corresponding guidance and support for the desire to open a shop. The director of the differentiation project said that the platform grew by more than 50% per month since the opening of the platform in August, and it will be officially unveiled in October. The effect still needs a couple of months to hatch.

　　 Bird of wealth Chairman Lin Heping said the company would not make impulse development. "Now 13 large domestic electronic business platform, Fu bird and 12 cooperation. At present, the electricity supplier accounts for about 5% of the group's sales, but this part of the business is showing a moderate growth. We are optimistic about the growth of the micro distribution platform.

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In 2005, the Lining brand noticed the Oriental's demand for "agile", "balance" and "dexterity" for sports equipment with a unique eye. Inspired by the light weight characteristics of professional marathon running shoes, it created the Li Ningchao light series running shoes, and introduced the concept of light into the business shoe Market from now on, thus becoming the first sports brand in the industry advocating the concept of lightweight running shoes.

From the beginning, the ultra light series running shoes, adhering to the "lightweight" characteristics, have been insisting on innovation and constantly introducing the concept of "Oriental wisdom and modern interpretation" into the design, such as kites, cicada wings and other elements have been applied. The series also won the China Red Star Design Award.

In 2014, Li Ningchao's light family developed to the eleventh generation. Li Ningchao's light 11 generation running shoes have inherited the characteristics of Li Ningchao's lightweight family, while at the same time, with the help of the "wolunowi" algorithm and the modern scientific strength of the air diversion principle, it has increased the "cool experience" for ultra light products while lightweight, and brought the ultra light products into a brand new era, and completed the ultra light landmark milestone.

With the passage of time, Li Ningchao's light series running shoes gradually completed to the lighter and more sincere transformation of Jane. Today, ultra light series running shoes have become a classic in sports goods market and an example of innovation. The persistence of the eleven generations reflects the beauty of iteration. Li Ning Co has also constantly adopted innovative marketing methods to increase interaction with consumers, enhance consumer experience, thereby enhancing brand loyalty and increasing added value of products, which has become a strong advantage from other competitive brands.

Since the ultra light series running shoes went public, it has sold more than 360 million pairs. Lining brand expects to make more consumers experience the light and comfortable light running feeling brought by ultra light running shoes through continuous innovation. The ultra light 11 generation running shoes of Li Ning Co won the gold medal of sportswear in the product design group in October 23, 2014 at the "seventh gold award Creative Award Presentation Ceremony" held in Shanghai, becoming the winner of the "world's first business innovation award".