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    Wong Kwong Yu Went Out Of Prison But Changed.

    2014/12/9 16:33:00 43

    Wong Kwong YuGomeElectricity Supplier Era

    Gome has changed, but times have changed.

    "Even if he really returns to the king's office, it will be difficult to change the problems encountered by Gome.

    For example, the Internet strategy, for example, how to rapidly increase sales of stores.

    Liu Buchen believed that "the times created Wong Kwong Yu, but in the present era, Wong Kwong Yu can hardly adapt to it in a short time".

    "Objectively speaking, Gome online, as an important part of Gome, has gone through a detour in the past, and the internal and external consumption of online and offline has also had internal friction with the Coba network, which has led to their losing the opportunity to occupy the highlands."

    Cao Lei said.

    Hu Gang also said that whether it is to develop gold or operate real estate, Gome can be called "success", but only the Internet strategy "may not be as good as it originally imagined".

    "The company said that minority shareholders' equity losses were 40% of the parent company's loss of electricity providers.

    According to this calculation, the loss of the company's electricity supplier in 1-9 months is about 410 million yuan.

    We expect the company's annual electricity supplier loss of about 550 million yuan, compared with the previous two years loss 530 million yuan, 540 million yuan has not improved.

    Qilu International believes that, however, the operating profit margin will substantially improve from -18.6% and -16.8% in the previous two years to -7.8%.

    We expect that with the further expansion of the electricity supplier scale, the loss of the company's electricity supplier is expected to be reduced to 430 million yuan and 270 million yuan in the next two years.

    It has been written that over the years, great changes have taken place in the market. "Retail giants such as Jingdong, such as the home appliance retailer, are also on the rise of Tmall.

    The real estate industry is also not very prosperous, and traditional retail is greatly affected by the electricity supplier, which is a great challenge for Wong Kwong Yu and Gome.

    The article said that Gome is pushing down the channel and starting to layout in the three or four tier cities to regain control of channel power, but coincidentally, Jingdong also takes channel sinking as the primary market strategy for the next few years. "Therefore, even after Wong Kwong Yu came out, Gome did not have the means to defeat its rivals through capital strength as it did in the past, because Jingdong is not short of money now.

    In the future, the offline industry will be integrated, and the challenges faced by Gome will be the first strategic direction to solve after Wong Kwong Yu comes out.

    "There is another direction.

    Department store

    Suning began department stores. Although Gome did not want to spend the day with sunning, it was the same for the Gome.

    Wong Kwong Yu has to face a problem of ceiling breakthroughs, which is a two-way pressure driven choice for growth and business platform.

    The article thinks.

    In fact, in those years,

    Wong Kwong Yu

    Confront

    Opponent

    Most of them are traditional, whether they come from behind Zhang Jindong or Zhang Dazhong or Zhang Jisheng.

    In those days, he could swallow up Dazhong electrical appliances, Yongle electrical appliances and Sanlian trading companies with the power of capital, and even "rush" to leave Chen Xiao. Now, relying solely on the power of capital, it is difficult to keep up with the pace of development of Jingdong based Internet companies, especially Jingdong's Internet giants such as Tencent.

    But fortunately, Wong Kwong Yu did not run away from the company as Sun Hongbin did in those days, lost control of the company, and did not lose Gome as well as Gu Chujun, but did not step in place, giving up the Internet strategy and losing hope of competition.

    Cao Lei found that in the mobile terminal, Gome online has developed well and has been catching up with suning.com.

    Another electric business analyst Mo Daiqing believes that the advantages accumulated by the Gome group can play a supporting role on the Internet, such as logistics, such as supply chain integration.

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