Why Is ALEXANDER WANG So Red?

Alexander Wang launched the jeans series, and from Instagram's photo launch, the cowboy series quickly became one of the Must-buy List.

What exactly is Alexander Wang so red? We have summarized the following points.

1., there are big companies to push hands, and the exposure rate is natural.

After becoming the creative director of Paris family in 2012, Alexander Wang has become one of the most influential designers in the world after taking charge of the famous fashion house of Kering group.

Alexander Wang was only 28 years old when he took over the house of Paris. It was also the first time that the brand had sought an American designer as creative director.

It is widely believed that this is a decision made by the Paris family to make contact with more young customers and increase its practicality.

Alexander Wang has caused many people's curiosity because of breaking the past practice of the Paris family.

While completing the work of Paris family, Alexander Wang has to complete the design work of the same name brand, that is to say, he will complete 6 series a year in two positions.

Whether he is willing or not, his name is doomed to appear frequently in newspapers.

Long hair fluttering, smiling and energetic, from some angles, it also looks like Angelababy Alexander Wang, which looks pretty good.

In the past for a long time, designers played a more role in the rear.

Early designers, such as Christian Dior or Oscar de la Renta who had recently passed away, were mostly working pictures.

However, the popularity of social media has made designers no longer low-key. The boundaries between fashion and entertainment are becoming increasingly blurred. Designers' personality traits are becoming more and more important and their personal image is more prominent.

From the beginning, just after the show, they waved and greeted each other. Now they have taken the picture in person. The appearance, hairstyle and conversation of the designer have become part of the brand image.

Even a cat, a family niece can become a marketing target.

The change of wind direction was reflected in a The Fashion Fund, which was launched in the US in November.

In the program, the judges, including the editor in chief of the American version of Vogue, Anna Wintour, also commented on the appearance and character of the designers in addition to their opinions on the design works.

Back to Alexander Wang, he is young and charming, and with these, he has a set of essential elements for a new brand to succeed.

Fashion is a reflection of the times.

After the end of World War II, European women were still accustomed to the simple military style of war. So the French designer Chirstian Dior launched in 1947 a series of "New Look" series with a large waist and a strong feminine atmosphere.

The style of Alexander Wang, simple profile and solid design, is also representing a new wave of fashion, which also reflects our economic situation.

Christine Lagarde, President of the world monetary fund (IMF), has recently created a term called "new mediocrity", which refers to the lack of stimulus in the global economy, and people are muddling along at a poor level.

As New York Times fashion writer Venessa Friedman said, because there is no big economic and social change, advocating plain ordinary clothes, "ordinary Normcore" will become a phenomenon.

And Alexander Wang's design philosophy is echoed by more customers under this economic background.

Putting this in the end is because its role is probably the lowest.

Chinese designer is not only Alexander Wang, but he can be as active as he is, and his fans are concentrated in the United States.

However, with the increase of consumer demand and purchasing power of Chinese customers, Alexander Wang -- or also Wang Da Ren -- has gained more attention from the Chinese market to some extent because of his ethnicity.

Alexander Wang's marketing team is well aware of this advantage. In the past few years, for the opening of new stores and the new series of listing, Alexander Wang has travelled to Beijing and Shanghai at least 10 times.

This frequency is higher in Hongkong and Taiwan, China.

Compared with other foreign designers, they may have a good business in China, but the degree of diligence in flying China is far less than that of Alexander Wang.

On the whole, Chinese American designers are getting more opportunities than ever before.

Alexander Wang and Jason Wu, Phillip Lim and Derek Lam are the four most famous Chinese designers in the American fashion industry at present. It is said that these four people will meet in a restaurant in New York regularly. This group is called Chinese Fashion Mafia (China Fashion Mafia).