7 Criteria For Selecting Shops In Golden Section
1, convenient pportation area, or near several main stations.
You can set up shop on the street within a distance of less than 20 minutes.
Many pedestrians open shop at the same time.
2, close to the place where people gather.
Such as theaters, cinemas, parks and other entertainment places, or nearby large factories and offices, this aspect can attract pedestrians and pedestrians. On the other hand, it is easy for customers to remember the location of the store. The guests who have come to promote publicity will be easier to guide people to patronize.
3, choose close.
population
It will increase.
The development of enterprises, residential areas and municipalities will add more customers to the shops and make them more potential for business development.
4, the same kind
Store aggregation
Region.
A large number of facts have proved that for those shops that choose to buy durable goods, they can attract customers if they can concentrate on a certain location or block.
5, we should choose less side streets or obstacles.
Many times, pedestrians cross the road because they concentrate on avoiding vehicles or other pedestrians.
6, instead of choosing shops that are now valued by businesses.
Business location
It is better to choose the streets that are not hot in the near future from cold to hot.
7, sometimes it's better to find a place of business in order to set a good store management direction and find a place with moderate price and low price, and then determine the direction of operation according to the local environmental conditions.
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Today, with the increasing number of sales channels such as electricity suppliers, people are not only satisfied with the factors such as good-looking products, good store decoration, etc., but we begin to demand more and more services.
That is to say, if you are still studying sales skills, you have slowed down.
Sales are not sales, but services! Sales can be equated with services.
I once received a customer in my shop. The customer bought 5 clothes on the first day, and returned second days later, "my husband says this dress is not good-looking. Can I change it?" I replied, "sure, you can return it."
If you can't pick it up, you can return it! "Because the service in this street is not very good. Local customers are accustomed to coming to this street.
So the customer was very surprised at that time. After a few seconds, he reacted and said, "no, I will not buy it if I buy it. I just need to change it."
Because she tried a lot yesterday, so she didn't find a circle when she looked for a circle, and I volunteered again for the 2 time in a row: "I'll help you to return it!" she was embarrassed to take away the refund, and continued to say thank you.
After half an hour, the customer went back to the shop. She took a man and went into the shop and said, "this shop is very good."
Then he said to me, "this is my sister. I'll take her to buy clothes."
Then her sister bought 3 more.
In this case, I do not have any sales skills, nor do I have any complaint handling skills.
And she is willing to pull her sister away from home to spend, because of service rather than clever sales skills.
When the entity shop complains about the impact of the electricity supplier, why don't you think about it? The electricity supplier has no reason to return the goods for 7 days, and has also bought the "back insurance" for the buyer ahead of time.
But at present, most of the physical stores in China have such terms as "no replacement, no refund" and "no replacement of the price".
When customers ask for a refund, they use the polite words to make a lot of trouble.
And what I'm talking about is just after-sale service. You still need to study the whole sales process.
So, what is service? In a word, service is to satisfy the needs of customers, what is better service? It is to move customers beyond the expectations of customers.
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