New Trend Of Clothing Customization: Consumers Are Obsessed With Brand And Customized On Demand.

A new wave of custom suits is coming. With the continuous change of the middle class lifestyle, the era of brand consumption is quietly transforming into the era of personalized consumption, more and more. clever Consumers are moving from obsessive brand to on-demand customization. At the same time, the production link has also evolved from the traditional small-scale workshop to small-scale industrial production, and now to the individual large-scale personalized production.

All traditional industries are igniting a transformation and upgrading. Under the impetus of new technology and new mode, a completely custom-made O2O garment customization enterprise, "zipper interaction", has recently released the first personalized customized suit from the Internet, which integrates the industrial resources deeply through the geographical location based volume service, and truly realizes the popularity of the traditional high-end tailored suits.

"Internet is the first to transform traditional industries. Wave tide To achieve the goal of putting the sales link onto the Internet. In the second wave reform tide, the Internet will go deep into every link of the industrial chain, from R & D design, manufacturing, final sales to customer feedback to form a new and more advanced productivity industry closed loop. Zipper Interactive Technology Co., Ltd. founder and President Wu Wei said so, based on such a future trend, zipper interaction chose the most traditional clothing industry, the traditional industry modernization operation, with the concept of vertical integration, the collection of China's best designers, Western-style artists, manufacturing factories, together to create the first Internet based "AND" brand custom tailored suit.

It is understood that zipper interactive "AND" series customization. Man's suit It is entirely consumer oriented, connecting the upstream industry with consumers through the Internet, eliminating all the intermediate circulation links, eliminating the huge marketing expenses in the traditional marketing mode, and making the fans economy and word of mouth marketing profitable to consumers, so as to achieve a real high cost performance ratio.

"We are the millet in the suit, providing the most cost-effective products for our customers." Wu Wei jokes, "if you can find a brand suit with the same quality and lower price than the AND suit in the shopping mall, zipper interaction promises to send a suit free of charge." Generally speaking, shopping malls' brand suits from factories to shopping malls need to undergo a lengthy intermediate link. The price to cost ratio is roughly 7-10 times, and the brand suits of 7000 yuan in the shopping mall actually cost only around 1000 yuan. 80% of the cost is spent on dealers at all levels, shopping malls rents and branding expenses. And all these expenses, AND suits based on Internet operation are all saving for customers. With the manufacturing cost of more than 1000 yuan, the brand suit store sells for about 7000 yuan, while the AND suit only needs 1998 yuan.

The rapid spread of the Internet, the magnifying effect and the word of mouth economy determine that only a truly good product can be based on the Internet world. "Perfect products are the core of our company." 30 years of experience in the production of suits, Xie Zong, who has won the Chinese suit and gold scissors Award for AND suit technology, said that in order to create better products, we even hesitate to take the initiative to raise the processing fees of similar processes, because we hope that the whole supply chain can be more high-quality and more stable, rather than a simple big industrial era.

"In addition to excellent manufacturing standards, convenient service is also an important part of our perfect product." Wu Wei said. Door-to-door tailor-made is the standard service of AND suit. In order to provide customers with a real sense of fit and self-cultivation suit, zippers interact and integrate with industry experts, jointly develop fast volume Standard Handbook and software, and build a social volume network based on geographic location based mobile Internet technology, so as to quickly respond to the volume demand of customers.

According to the introduction, in the near future, zipper interaction will also introduce more suits to suit different scenes. The product line will expand to the personalized customization fields such as shirts, leather shoes, belts, neckties, handbags, and finally become China's leading personalized clothing consumption platform.