Online Shopping Children'S Clothing Sampling Exceeded The Rate Of Failure Far Beyond The Physical Shop

Shanghai Consumer Protection Committee recently made comparative experiments on children's wear.

39 samples were purchased from 7 famous shopping malls and 3 online sales platforms.

After testing, 10 out of 12 samples purchased on the Internet shopping platform did not meet the standard, and the rate of non conformity was 83.3%. Of the 27 samples purchased in the shopping mall, 2 did not meet the standard and the rate of non conformity was 7.4%.

The fiber content of 8 samples did not meet this test.

They are all products sold online.

For example, the fiber content of the conjoined garment produced by Qingdao baby Golden Shield Trade Co., Ltd. is identified as "100% cotton", and the actual detection result is 61.4% viscose, 38.4% acrylic and 0.2% polyester fiber.

The pH value of 1 samples in the test did not meet the standard. The 96.KIDS value of the 96.KIDS (boys' shirt) sold in flagship store of Tmall small board children's clothing (nominal trademark: XIAO BAN YA, item number: 96271; specification: 100cm) was 8.3, exceeding the 4.0-7.5 range of standard requirement.

In this experiment, 39 samples are selected for imitation.

The results showed that the higher the higher the series, the better the color fastness of infants.

The results showed that the chewing color fastness of the 10 samples was low, that is, the decolorization and dyeing of infants after chewing, of which 2 samples were more serious.

Related links:

In recent years, most department stores have shown negative growth.

According to the recent situation, the regional department stores have taken more "breakthrough" measures relative to the large department stores.

In this regard, Cui Yu believes that the regional department store has obvious advantages in the local area, and can play an advantage in policy preferences, human resources, logistics and product characteristics. Moreover, the regional department stores are small in scale and flexible in operation, so the pformation and expansion speed is fast and decision-making is more rapid.

"Regional department stores have more difficult problems. Scale effect and brand influence are not as big as those of large department stores.

Regional department stores can survive if they can be differentiated, but the department stores themselves are homogenized, so the days of regional department stores will be more and more difficult.

Chen Deqiang said.

Chen Deqiang believes that if regional department stores can become more distinctive, they can not be replaced, seeking to be small, refined, unique, experiential services, and so on.

Whether large department stores or regional department stores should break through the current dilemma by differentiation and refinement.

"Differentiation and refinement are actually becoming more distinctive. Without cost advantages, we can only find a niche market through differentiation and refinement, so as to get development."

In December 1st, Fitch issued a rating agency report that China's department store industry will continue to face challenges in the next 12 to 18 months, not only because China's economic growth is slowing down and domestic demand is insufficient, but the increase in the number of department stores and the rise of other retail formats also aggravate competition.

The report points out that the sales growth of China's department stores is lagging behind other retail channels, and the market share has dropped from 20.5% in 2005 to the current low double-digit.

Recent sales trends show that the performance of department stores will continue to deviate from overall retail sales growth.

Fitch said that as the number of department stores increased, other retail modes such as shopping centers, stores and e-commerce entered the market, exacerbating the competition in the retail market.

It is expected that with the withdrawal of the small and inefficient Department Stores operators, China's department stores will have a long market integration in the coming years.

In addition, Fitch expects that Chinese department stores will have higher financial leverage in the next 12 to 18 months, or capital expenditure promised before 2011, before the market declines. At least next year, they will continue to invest.

While the sales performance of department stores is still weak in the same store and the loss of new stores, the chance of rapid deleveraging is very small.