Export Of Luggage And Luggage In China Is Declining.

According to statistics from the General Administration of customs, the export volume of bags and similar containers in China in October was 250 thousand tons, amounting to 2 billion 294 million 489 thousand US dollars. The total export volume of bags and similar containers in 1~10 months was 2 million 500 thousand tons, amounting to $22 billion 323 million 304 thousand, representing a decrease of 0.4% over the same period last year, and the amount decreased by 1.2%.

"At present, our country

The main export areas remain the United States and the European Union.

Due to the lack of independent brands, the technology content is also low, the luggage and bag profits continue to shrink, the export situation is not optimistic, especially since this year, exports have been declining.

China Light Industry Arts and crafts import and Export Chamber of Commerce responsible person said.

Reporters learned that the development of China's luggage industry is facing two challenges.

Internally, the increasing cost of products, the low processing capacity of the luggage industry, the lack of high-end processing capacity, the lack of brand strength and the lack of innovation restrict the development space of the industry. The mode of development based on quantity is difficult to sustain. On the external side, China has a higher share of luggage and bags in the world, and the difficulty of high export growth is increasing.

"Manpower costs are rising at 15%~20% per annum, which is the biggest challenge for luggage companies."

Ken Chan, general manager of Xingfa luggage and bags Co., Ltd., Jiaxing, said that the cost of manpower in Southeast Asian countries such as Vietnam and Philippines was half as low as that in China, attracting many European and American customers.

"In this era of not" no you do ", there are many customers who give up orders, even if the company receives orders frequently, the profit margins will not increase.

Gu Jianming, director of Pinghu Siyuan luggage and bags Co., Ltd., in an interview with reporters, said that at present, a foreign famous brand case sold abroad for more than 1000 yuan is taken as an example to figure out the cost of manpower, raw materials and so on. The profit of the processing enterprise does not exceed 5 points, or even stays at a few yuan level.

Behind the reality of small and medium enterprises' OEM processing, the export of small businesses has dropped significantly, or even slipped more than 50%, and profitability has been cut.

In the face of increasingly difficult international market, more and more luggage enterprises are turning to the domestic market and opening up the domestic market.

"Most production and processing enterprises in Pinghu want to explore the width of the domestic market."

Gu Jianming said that in March this year, Siyuan luggage also launched a domestic brand. In the company's long-term plan, the proportion of domestic sales is more than 50%, and the goal is to achieve the same proportion of domestic sales and foreign trade.

It is understood that in the first half of this year, the luggage brand of Sincer was quietly launched on the domestic market, which is another brand created by the rookie group and opened the door to cross-border cooperation in the luggage industry.

"If the market is changing, the situation is changing, and the enterprises will remain unchanged, they will not be able to gain a firm foothold in the industry."

Shi Jihong, chairman of the rookie group, said that it is urgent for every enterprise to seize the initiative of the market.

In addition, reporters learned that some Quanzhou luggage enterprises authorized the way to act Korean animation brand, stationed in the major shopping malls.

Insiders say that this proxy mode is indeed a way to open the domestic market with the help of a well-known international brand. Only the domestic consumer market is not active recently, and many famous international bag brands have already taken a place in the domestic market, so it is more difficult to compete with the market.

It is suggested by professionals that luggage enterprises can think more about the development of luggage and bags and refine the market, lock in their target customers and establish good communication with them so as to cater for the needs of consumer market from product quality and appearance.