Shoe Enterprises Spontaneously Test Water Business Pformation

The seventh Huidong Shoes Culture Festival, jointly sponsored by China Leather Association and Huidong County People's government, will be held in Huidong International Exhibition Center in from December 28 to 30, 2014.

The organizers will launch 200 booths, inviting customers from home and abroad and industry elites to participate in a series of activities such as fashion women's shoes Fair, fashion women's shoes online shopping exhibition, micro electric business, O2O fortune forum and footwear development forum.

Shoe enterprises spontaneously test water business pformation

After more than 30 years of development, the footwear industry in Huidong has evolved from the supply of raw materials to the sale of shoes and the development of footwear industry, which is dominated by fashionable women's shoes. In 2006, it was rated as the "Chinese women's shoes production base" by the state in 2006. At present, there are 6380 shoe enterprises, 2013 pairs of shoes and 900 million yuan in output value.

However, the development of footwear industry in Huidong is facing unprecedented cold winter in the background of the external economic downturn and the shrinking export orders.

Huidong County Bureau of human resources and social statistics, this year, the county has more than 60 shoe factory owners in arrears of wages, when the peak, a day to reach 8.

In order to survive, many shoe companies in Huidong have tried to use online e-commerce to expand domestic sales channels.

According to the statistics of Huidong electricity supplier Association, as of now, there are more than 5000 women's shoe shops and more than 40 Tmall stores in Huidong.

In order to help shoe manufacturers expand the international market, the Huidong county Party committee and county government have actively organized footwear enterprises to attend various exhibitions this year. This year, shoe manufacturers have been organizing footwear enterprises exhibition held in Italy, Spain, South Africa and other countries. This has led to the signing of 700 thousand pairs of shoes by 2 Huidong shoe enterprises, with a turnover of 6 million US dollars.

Apart from "

"China Huidong Shoes Culture Festival, which started in 2002, has been successfully held for six sessions, and is becoming an important marketing trade platform for Huidong footwear industry to" come in ".

It is reported that the theme of the seventh China Huidong shoe culture festival is "showing the charm of Huidong fashion shoes, expanding the domestic and foreign market of shoes, promoting new marketing methods, and promoting the pformation and upgrading of footwear industry".

Recently, Wang Jianxin, vice chairman of the China Leather Association, who came to attend the seventh Huidong Shoes Culture Festival press conference, talked about the pformation and upgrading of Huidong shoe enterprises. I hope that Huidong fashion women shoes will go from manufacturing to creation, and think that Huidong shoemaking enterprises should work hard in innovative research and marketing, adjust and optimize the industrial structure, introduce new processes and new ideas, and pform the mode of trade growth, so as to pform the export of footwear products from quantity oriented to quality, brand and benefit oriented.

Yang Xia, Secretary General of Guangdong Footwear Manufacturers Association, believes that Huidong should further strengthen international exchanges and integrate into the value chain of international footwear industry, and promote the development of regional industrial clusters and the construction of new environmental protection and energy-saving production zones.

She hopes that local shoe companies will optimize their marketing channels and ways, weaken their dependence on exports and take the initiative to occupy the domestic market.