Consignment Shops Generally Switch To Luxury Market And Get Into Trouble.

Yesterday, when visiting the market, reporters found that most of the second-hand luxury stores in Guilin Road have changed their business direction.

Yesterday, a reporter visited a number of second-hand luxury goods consignment shops near Guilin Road business circle, and found that a second-hand luxury store was closed in Baihui street.

The shop leader, Ms. Liu, told reporters on the phone that the consignment shop was closed in November 14th.

Her second hand luxury store is now in business, but because of the shrinking population of consignments and purchases, they are almost open every day at noon.

In another shop, the reporter saw Zhang Jia, the operator.

She told reporters that he had been running second-hand luxury stores for 3 years.

It is also possible to sell at the beginning of the business, with a turnover of around 100 thousand yuan a month, and now the turnover is less than half of the original.

"Although there was a turnover of 100 thousand yuan in the year, the turnover was not at the forefront of the whole country.

Not to mention it now. Don't sell it.

It's difficult and the profits are even more discounted! "She told reporters.

The decline is not just about the volume of second-hand luxury goods, but a salesperson at a high-end shopping mall in the city, who does not want to be named, told reporters that the big sale of the mall can be invoiced and the quality is guaranteed. Many people bought it before.

But sales volume this year is not very good. Conservative estimates of sales decline by around 30%.

"In the past, the average monthly sales volume was more than a million, but sometimes we can't sell one day this year."

The salesperson told reporters.

According to industry insiders, there were about seven or eight second-hand luxury goods stores near Guilin Road business circle in the past few years, but there should be only two or three left now, and the few are currently not single business second-hand luxury goods, but some have joined in new projects, such as selling brand red wine.

Maintenance and so on.

Zhang Jia told reporters that her shop's recycling and sales are mainly jewelry, bags and shoes, including LV, Valentino, Prada, Chanel, Dior, Swarovski and so on.

"The profit source of second hand luxury stores is the difference between earning and selling. The price difference depends on the price and style of the goods. We usually earn a price difference of 1 to 80 percent off.

That is to say, the higher the unit price recovery, the greater the profit margin.

Zhang Jia said, "now the amount of recycling and sales can not keep up. If there is no fixed source of tourists, this shop will be difficult to manage.

It's normal to shut down so much. "

During the interview, the reporter realized that most young ladies are unwilling to receive second-hand luxury gifts.

"When my husband and I got married, he sent me a LV bag, which is the only one so far. In fact, one good thing is enough, and I will not choose second-hand luxury goods.

Buying something used by others is still uncomfortable.

Ms. Ji told reporters.

Ms Zhu has the same ideas as Ms Ji.

Though she does not like it

But when he traveled to Hongkong with his husband, he spent more than 10 thousand yuan to buy a LV shoulder bag.

"At that time, I went to the second-hand luxury store in Hongkong, but I always thought it was not the same thing. In the end, I spent a lot of money to buy a new one. Although I knew that the bag that had been turned down would definitely fall, but I certainly would not sell it."

"Sometimes it is true that it is true to be a face saving person, though it is secondhand."

In the interview, there are also consumers who agree with second-hand luxury goods.

Ms. Liu, who works in a public institution in our city, told reporters that she had bought a second-hand LV wallet and a mink vest from her friends. The price given by friends is half cheaper than the original price, and it is also very new.

"It's not embarrassing to buy from a friend, and the price is good enough."

After a few years of development, the second hand luxury market in our city has not only failed to grow, but encountered a cold winter.

For this reason, Mr. Yang, who has been in the management of shopping malls for many years, believes that the first is the lack of sense of identity among consumers.

The northeast people still have a lot of face to face. Once people know that they are buying second-hand goods, they will not be able to face them.

Secondly, most consumers who seek to name brand but refuse to spend thousands or even tens of thousands of purchases will choose high imitation products.

At the same time, many consumers do not have enough trust in the secondary market, and people who are knowledgeable will be able to choose.

For the future development of second-hand luxury goods.

He believes that Changchun is different from Hongkong, Guangzhou, Shanghai and other metropolis, people's acceptance of second-hand goods is also different. Therefore, the future second-hand luxury market will not be completely different.

Some of the better shops are likely to have more and more customers.

But it does not exclude that some stores will eventually disappear as the market shrinks.

"Second-hand bags are different from second-hand and second-hand cars, but there are relatively few consumer groups. But with the change of people's concept, we believe that the future market will still be profitable."

He said.

"Although the market situation of second-hand luxury consignment is not very good, there is still room for future development."

A luxury care shop operator told reporters that some luxury stores in southern cities have already been able to cash in and swap with luxury goods to attract tourists. Although the Changchun market has not yet appeared, she is very optimistic about the future second-hand luxury market.