Personalized Change In Retail Industry

At the ninth annual China online retailing annual conference held in Chongqing, Zhang Chenghai, director of the China Commodity coding center, analyzed the problems in the rapid development of e-commerce with standardized and unified item coding. He believed that the pformation of retail industry was inseparable from the global uniform coding.

The rise of e-commerce is usually considered to satisfy consumers' higher level, especially higher level of service demand. The industry will take the rise of the electricity supplier as a historic change in the retail operation mechanism.

Zhang Chenghai believes that the pformation of the retail operation mechanism is now focused on providing better services for consumers. This is not an electricity supplier or a retailer.

But the retail industry must adapt to this change and push forward the need for multi stakeholder participation. In the future, the direction of the retail industry's pformation is to establish a seamless retail system, which requires standardized and unified article coding.

The obvious trend is that large retailers and manufacturers must be world stores and world factories, that is, global sales and global production.

The organization mode of global retailing industry is undergoing fundamental changes under the role of cross-border e-commerce.

Manufacturers, retailers, payments and logistics are combined into a new business circulation system on the global scale, forming a world store based on e-commerce. The competition of retail will be the competition between world stores and world stores.

For the future retail industry, Zhang Chenghai first quoted the consumer's needs to be more personalized, more capricious and fastidious, and the consumption scene is omnipresent. After the industry's basic judgement, it pointed out that the development of retail industry in the future is inseparable from the standard product data. It is inseparable from the certificate of the commodity. Whether it is suppliers, manufacturers, retailers or consumers, the demand for product data is higher and higher. Especially, the more and more attention to the consistent product data, the higher the quality of data, and the support of standardization, the bar code will play a greater role.

At present, financing cost, labor cost, logistics cost and exchange cost are relatively high in China. Standardized coding is the most effective way to raise efficiency and reduce cost. The future supply chain must be the least manual intervention and highly standardized.

Whether traditional enterprises or electricity providers, all enterprises should do better standardization coding.

Zhang Chenghai believed that

Separate from barcode.

The code is a ID or ID card, and the bar code is a symbol.

The code is used mainly in the information flow, and the bar code is used in the logistics.

Bar code is often referred to as barcode of commodity bar code, and bar code is unified. It has both coding and symbols.

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Do not use bar code as a supermarket, it is useless in the electricity supplier, because electricity providers pay more attention to information services, and pay more attention to the management of data flow and information flow.

At the beginning, we didn't pay much attention to the bar code because the product was read like the supermarket to complete the settlement. In addition, a strong information system could solve the coding problem itself.

In March of this year, Taobao Tmall began to attach importance to bar code, so that suppliers could fill in barcode, because there were many names and different manufacturers on the same product, so they had to use uniform coding.

As for unified coding, anyone can theoretically compile.

Zhang Chenghai suggested that, as a product, it is best to compile products from the source at the source.

It is better for an electric provider not to build a system of its own, which may be temporarily useful, but it will reduce efficiency in an open social circulation system.

Commodity bar code is a system, including coding system, data carrier system, data exchange system, etc. it can encode varieties, categories, batches and single products, and the coding efficiency of producers is higher, and it is not easy to be confused.