• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Whether Domestic Luxury Goods Are Stepping Onto The Brand Road

    2014/12/11 14:01:00 20

    DomesticLuxuryBrand Road

    Real gold and silver influence needs money.

    According to the latest ranking of luxury brands published by the China Luxury Association registered in Hongkong, China, NE, TIGER (northeast tiger), Lawrence Hu, Rose Square, colorful Yunnan and other brands are among them.

    The high-end brands such as auspicious cloud brocade and Zhao Yi Cui house are among them, but they are not well known to the public, but they are truly Chinese luxury brands.

    It is reported that Lawrence Hu and Rose House, who have taken the advanced customization route, all have the world's recognized design standards. Although they are mainly operated in the form of studios and small companies, they are gradually becoming more influential in the international perspective.

    Compared with overseas luxury brands based on the world's three largest luxury goods group, the most lack of domestic brands is genuine gold and silver.

    Zhou Ting, President of the domestic luxury goods field and President of the Institute of wealth quality, thinks that the core advantage of luxury brands is the differentiation of products.

    "If we want to create the image of luxury brand, product development is a crucial link, and we can put capital into product R & D and design innovation so as to grasp the key to building luxury brand."

    Unfortunately, a lot of money is needed for product research and development, which is the lack of domestic luxury brand founders with the desire and sense of luxury management.

    Professionals, good products, good teams.

    The auspicious cloud brocade based on Chinese traditional culture is still lack of specialized luxury operation management team.

    It is understood that the auspicious cloud brocade belongs to the brand of Nanjing Yun Brocade Research Institute Limited. The Nanjing Yun Brocade Research Institute, as the first Research Institute of Arts and crafts in New China, is a professional institution for the preservation and protection of Yunnan brocade Arts Heritage recognized by the state and international organizations.

    Zhou Ting, a brand operated by a research protection organization, explains that "marketing and management of luxury brands require very professional talents, such as controlling marketing channels and maximizing the effectiveness of media dissemination."

    Brand awareness, money lost, main business

    Brand awareness, reputation, product differentiation quality and market positioning are the four elements of Zhou Ting's definition of luxury.

    "We have a lot of products with quality basis, but the market awareness and brand reputation of enterprises are two different things. In the final analysis, this is the vision and pattern of entrepreneurs."

    Product development, professional talents, these are the core elements of the luxury brand, the entrepreneurs who have the luxury brand management desire lack funds, and the powerful big groups do not intend to create luxury brands.

    Zhou Ting admitted that there are many large listed companies in the state owned garment enterprises with tens of billions of revenue. However, private entrepreneurs are more accustomed to and eager to do business. They hope that the funds will be quickly realized and earn more money, rather than creating a world-renowned luxury brand.

    with

    Youngor

    Group, for example, data show that as the largest listed company in China's main clothing, only 15 billion 167 million yuan in the first half of 2014 revenue, its group financial strength can be seen.

    In 2007, YOUNGOR group started to enter the real estate industry with the revenue earned by the garment industry, and invested heavily in the investment field.

    In contrast, whether acquisition or investment, the overseas luxury group's expansion has always been around the luxury sector.

    Louis Weedon, LVMH, is known as the "snake buying" brand. Many of its acquisitions have been launched around jewelry, watches and clothing. Even at the expense of the founder's clear resistance, he has been trying to acquire Hermes for many years in an attempt to expand the top brand camp and increase the competitiveness of the industry.

    However, according to the clothing industry insiders, from the investment in the electronic technology industry, the Shanshan Group has invested the tire group, the bio pharmaceutical industry, the real estate industry, the red bean group, and the Ordos group, which is an important pillar of the chemical industry and metallurgical manufacturing industry.

    And concentrate on

    Clothes & Accessories

    Do fine, strong, make premium space unlimited.

    Luxury brand

    Private entrepreneurs are not interested.

    Precise positioning. Where are your circles?

    As far as domestic and international influence is concerned, NE TIGER is the most luxurious domestic luxury brand recognized in the industry.

    Zhang Zhifeng, the founder and chairman of the company, believes that luxury goods are significantly different from consumer goods in terms of price, and this expensive attribute is based on the scarcity of exquisite workmanship and quality, so that people can feel pleasure and happiness.

    NE TIGER is concerned about how to truly have a better, more meaningful and quality life after the wealth of the Chinese elite.

    Zhou Ting believes that in addition to focusing on product research and development, domestic operators to create luxury brands need to work hard to establish a sense of luxury brand positioning, accurately grasp the psychology of target customers, and form a circle influence.

    "The information is so developed, and the support of big data from various channels can make luxury brand operators understand the behavior habits and consumption psychology of the target customers.

    The promotion channel is not in quantity, but in precision and accuracy. It will have an influential reception, tea party and dinner in the circle, instead of opening a ribbon cutting ceremony and doing a special sale by discount.

    She said.

    The NE / TIGER brand told the Beijing Commercial Daily reporter that the standard of NE TIGER's selection shop is a shopping environment with cultural and artistic atmosphere. It will not expand blindly. Now its store is selected in the capital city, which is rich in art style.

    The sense of luxury needs to be run slowly. Fabric, tailoring, craft, service and company image should be perfect. It requires long-term investment and an industry.

    • Related reading

    The Loss Of Local Brands To International Brands Is The Main Reason For Lack Of Market Influence.

    Industry perspective
    |
    2014/12/11 12:48:00
    18

    2014 Analysis Of Sales Channels For Outdoor Products

    Industry perspective
    |
    2014/12/11 11:35:00
    39

    China'S Public Funding Difficulties: Speculation Is Higher Than The Financing Of Electricity Providers Sought After

    Industry perspective
    |
    2014/12/11 8:04:00
    30

    The More Difficult The Garment Industry Is, The "Run Alone" Phenomenon Is A Pain In The Clothing Industry.

    Industry perspective
    |
    2014/12/10 16:59:00
    37

    Regional Department Stores Seek Breakthroughs In The Future To Seek Characteristic Development

    Industry perspective
    |
    2014/12/9 18:56:00
    17
    Read the next article

    What Can Alipay Get Into Entity Stores In Cooperation?

    First of all, from a bright point of view, the introduction of Alipay into the physical store can achieve drainage or "marriage". This is a mutually beneficial cooperation between the business tycoons and physical retailers, which is beneficial and harmless to both sides.

    主站蜘蛛池模板: 国产又大又黑又粗免费视频| 欧洲亚洲国产精华液| 女偶像私下的y荡生活| 十分钟在线观看免费视频www| 丰满饥渴老女人hd| 进击的巨人第五季樱花免费版| 日韩一区二区视频| 国产亚洲美女精品久久久久| 久久亚洲国产精品五月天婷| 要灬要灬再深点受不了好舒服| 日本一道在线日本一道高清不卡免费| 国产午夜亚洲精品国产| 久久丁香五月天综合网| 色一情一乱一伦一区二区三欧美| 成年女人a毛片免费视频| 厨房切底征服岳| heyzo加勒比高清国产精品| 爱情论坛免费在线看| 国产色在线播放| 亚洲а∨精品天堂在线| 成人黄色免费网站| 日本h无羞动漫在线观看网站| 国产91在线|欧美| 一区二区三区视频在线播放| 狠狠综合亚洲综合亚洲色| 国内精自视频品线六区免费| 亚洲国产日韩欧美| 黄A无码片内射无码视频| 日本免费一二区在线电影| 又色又爽又黄的视频软件app| a级毛片黄免费a级毛片| 欲乱美女诗涵番外5| 国产真实伦偷精品| 久久久亚洲欧洲日产国码二区| 老司机午夜电影| 天下第一日本高清国语在线观看| 亚洲日韩精品一区二区三区| 91精品免费看| 成人欧美一区二区三区1314| 亚洲色成人WWW永久网站| 天堂资源最新版在线官网|