How Should Jewelry Store Chain Be Opened?

As consumers, the first criterion for choosing to enter the jewelry store is the geographical environment of the shop.

Just imagine, in the garbage dump or dusty, noisy shop, who would like to stay in the shop? Even if the shop accessories are very good, consumers will also think: how can such a bad place have good ornaments worth buying? Pu Xiuxiu jewelry requires every shopkeeper to have the responsibility to provide customers with a comfortable and safe surrounding environment.

Traffic problem is very important to everyone. The convenience of location is one of the important factors that directly affect customer flow.

Generally speaking, the number of customers entering the shop is proportional to the local traffic volume.

Traffic in busy commercial areas is very convenient. There are often many bus routes to choose from, so that customers can come to the shops to buy them.

Pu Xiuxiu's jewelry shops are usually concentrated in prosperous commercial downtown areas, professional clothing blocks, large living areas or schools.

The population status of the jewelry store service area is the key factor for site selection.

Generally speaking, the more crowded the jewelry store is, the more important is the more dense the target customers are, the better the consumption capacity.

At present, large and medium-sized cities are relatively concentrated to form various areas, such as business district, tourist area, University District and so on.

According to the size of business circle, it is necessary to plan the area of shops reasonably so as to ensure better display of goods.

Moreover, shops have long-term operating conditions to facilitate brand building.

According to the above location principles,

Shopkeepers usually choose more than two store locations so that the headquarters can proceed with the assessment.

First, pedestrian flow.

Generally speaking, high customer traffic level will increase sales.

However, excessive customer traffic will also prevent buyers from going too crowded.

At the same time, pedestrian traffic is also analyzed to determine whether pedestrians are consistent with the target market of the store where the location is planned.

Two.

Facilities and road conditions.

Road condition refers to the width of the road, the degree of traffic congestion and traffic control. It is not only related to the passenger flow, but also directly related to the speed of goods on the store.

Three. Shops

And the visibility of the shops; the size of the shops and the structure and shape of the buildings; whether there are any restrictions on urban construction planning, such as hydropower, sewer, heating and so on.

Four, the location of the store.

The concept of location refers to the distance from the center of the city, and the two refers to the distance.

The distance between a residential area or a trunk line; three refers to a specific location located in a certain area, such as a corner, a center, a crossroad, etc.

Five, shop prices.

Store prices will have a direct impact on sales price and investment recovery period.