How To Find The Most Advantageous Store

Choice address First, we should understand the concept of "business circle". Business circle refers to the coverage of the attraction of customers in certain commercial areas, which is the geographical scope of the customers who maintain certain sales volume. Influenced by consumption habits, market traditions, transportation and other factors, Specific area The market often forms a specific trade area.

　　 1. Choose in business circles.

In the selection of business circle, in order to adapt to the flow of population and facilitate the shopping of customers, under the guidance of the principle of expanding sales, the vast majority of endpoints choose the location of shops in the downtown areas, the urban arteries and transportation hub of the stream of people, the vicinity of the urban residential areas, and the shopping areas in the suburbs, such as traffic arteries, villages and residential areas.

Urban central business district

This is mainly in the most prosperous area of the city center. The main street throughout the city is crowded with many famous department stores and professional shops. For clothing industry, it must be in crowded places, which is the best choice.

2. Commercial streets of urban traffic arteries and traffic hubs

This is the commercial street and the stream of people in big cities. During holidays and commuting hours, the flow of people is like tide. The location of the store is chosen to facilitate people to go shopping. As a clothing store, people who buy clothes are bought in their leisure time and will not buy them at work. Therefore, generally speaking, these places are not suitable for clothing stores.

3. Commercial centers in urban residential areas and commercial centers in border areas.

The customers of the commercial streets in urban residential areas are mainly nearby residents. Shops are set up at these locations to facilitate the purchase of nearby residents. The commercial center in the fringe area is usually located near the important railway station, and is small in scale. For small clothing stores, it is also suitable for urban residential areas, which is conducive to meeting the needs of consumers. For general clothing, buyers buy for convenience.

Suburb shopping center

With the increasingly crowded urban streets, parking difficulties and serious environmental pollution, along with the development of the private cars, the residents in some cities move to the suburbs to form a suburban residential area. In order to meet the shopping needs of the suburban residents, many shops are located near the suburbs, forming a suburban shopping center. People who can live in the suburbs are generally the upper middle class of society. If it is a general dress, business may not be good.

However, because many residents have private cars, most people want to buy clothing items and go to the downtown business district. Therefore, the central business district of the city is the best choice.

　　 2, some of the advantages and disadvantages of the business district. Factor

(1) the urban conditions of the business district

It mainly includes the size of the city, the size of the population, the characteristics of the city, the commercial status of the city, the influence of the city, and the radiation condition of the city to the surrounding areas. These factors are important in determining the size of the shop and what type of clothing it sells. It must be suitable for the needs of the public and be consistent with the characteristics of the city.

Location of the city in the business district

It mainly includes the traffic and communication status in the business district, the setting of other service industries, the concentration of the crowd, the consumption level of people in the buying circle, and the proportion of clothing consumption in total consumption.

The internal condition of the business district

Checking the competitors' situation mainly includes the number of shops, the shape characteristics, the nature of the road, the type of business, the market size and the market share. This is especially important. At the same time, whether the business spirit of the business district is concerted, whether it is mercenary and whether it has long-term strategic development vision is extremely important.