How To Find "Gold Treasure Land"?

Experts point out that opening a shop is different from running a factory, and the retail business mode determines the importance of its shop choice. It often determines the success or failure of a business. So, how to choose the "golden treasure place" to open shop? For this, the experts put forward 5 "good policies":

First, open channels to find shops. Many entrepreneurs like to understand shop information through newspaper advertisements, housing agencies, real estate fairs and the Internet. In fact, there is a "2:8 rule" in the shops market, that is, only 20% of the total number of public rental information shops is covered, while 80% of them are covered by private transfers. Therefore, we must open up channels for the shops and manage them together.

Two, "passenger flow" is "money flow". Shop location must pay attention to the flow of people around, traffic conditions and surrounding residents and units. For business entrepreneurs, the "passenger flow" is the "money flow". Do not choose to be in remote areas for fear of competition. In fact, the business district shops are more concentrated, but it helps to accumulate popularity, but we should pay attention to the problem of dislocation.

Three. site selection Be forward-looking. Not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a lonely place. Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region. In addition to municipal planning, we should also pay attention to the future competition in the area.

Four. Pay attention to rent. Cost performance 。 Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times. For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents. For example, the monthly income of a restaurant with a monthly income of about 20 thousand yuan will be 3000 yuan -5000 yuan, which can guarantee a certain gross profit margin.

Five, " Group rent The method is economical and practical. At present, more than a dozen square meters of small shops are very popular, so the rents increase, while the one hundred or two hundred square meters of large shops are declining due to sluggish rental. Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones.

Experts concluded that the investment of shops should be focused on the development trend of regional economy, income level, residential district planning, and the introduction of population quality, focusing on the business circle, the quality and quantity of purchasing power, and the quality of the shops themselves. Under normal circumstances, the business district of the prosperous business district has a wide scope of business, large flow of people and high turnover. The large and medium-sized residential areas with high population density have a strong demand, and a stable tourist source can ensure the stability of the shops; the shops along the street have the geographical advantages of traffic arteries, the largest volume of passenger traffic, and the wider operation of the shops; the suburban residential community supporting shops have larger price advantages and development potential.