Electricity Supplier "Double 12" Landscape Planning Innovative Marketing

The Alibaba uses Taobao and Alipay purses to show the ecosystem, and the Jingdong and the pat net are the main mobile end.

However, the second tier electricity supplier is still selling goods at a discount.

Ali: showing the ecosystem

Still at home.

It is doomed to rely on the "double 12" to show the most proud ecosystem.

Based on Taobao and Alipay wallet, this year's "double 12" period, nearly 100 brands and about 20 thousand stores will take part in the "double 12" activities. On December 12th, Alipay will be able to pay 50 percent off for the use of Alipay wallet, covering a number of daily consumption places such as restaurants, desserts, bakeries, supermarkets, and convenience stores.

This means that you can even try to go out without a wallet this Friday, and you can finish eating, drinking and having fun all day.

This is what Alibaba hopes - Alibaba is also trying to use the group power to become the infrastructure of people's lives after making the Internet's hydropower coal.

In addition to consumer spending, Taobao has made the "double 12" a showcase of niche formats, following the style of the "double 11" discount and the "double 12" play mode, and the participants are not only "small but beautiful" Taobao businessmen.

Taobao President Zhang Jianfeng said, "double 12" period, Taobao will bring you unexpected new life experience.

This year's "double 12", Alibaba has been on-line but not much promotion online laundry, private lawyers, housekeeping services, charity auction, vehicle examination and other new life experience content, will increase the exposure rate through discount.

At the same time, overseas buyers, second-hand cars and other channels are also online.

Unlike Alibaba's main life circle, Jingdong's self positioning is still a retail companies.

During this year's "double 12" period, Jingdong, which has been boosted by Tencent, will focus its attention on the new mobile terminal.

In addition to regular promotion, Jingdong's mobile revival is a highlight.

During the "double 11" period, WeChat's Jingdong red envelope became the fulcrum of Jingdong's "double 11" retail and social interaction.

Jingdong responsible person admitted that after the "double 11" attempt, Jingdong will continue to explore new models on the theme of shopping + social networking.

Beijing Business Daily reporter learned that, from 0 o'clock in December 8th, WeChat or mobile phone QQ users can grab the "red envelopes" on the activity page, through the sharing of WeChat friends circle, WeChat group, QQ group, QQ space and other channels by friends to add blood for themselves, the red packet denomination has the opportunity to increase.

In addition, users have additional opportunities for partners to add blood to receive red packets with a denomination of 8-1212 yuan.

However, compared with the B2C mall, Jingdong's C2C platform pat net mobile terminal play is more worthy of expectation.

Beijing Business Daily reporter learned that the pat Network will officially access WeChat "card pack" to promote patting micro shop, equivalent to Jingdong department once again in WeChat has a quasi level access.

The pat Network said that after the pat Network Access WeChat card package, the red packets will be distributed to consumers through the WeChat service number. The clap red packets that consumers will receive will appear in WeChat card packages, and the amount of red packets can be accumulated and can also be presented to friends.

For the current big heat "micro quotient", this can be seen as a great advantage of drainage, because users can take the card bag as the entrance to find a pat micro shop, forming diversion.

Second tier electricity supplier: Show discount

Compared with Alibaba and Jingdong, the second line business in the "double 12" approach is more simple and crude, with discount based.

According to insiders, as the end of the closing period is approaching, the Spring Festival from December to next year is the most popular discount season in traditional business.

In particular, some listed company brands often play the "last Craziness" in order to impact on their performance.

Similar phenomena also appear in the field of electric business. What is worth mentioning is that different from Alibaba playing the "new life experience", the annual sales promotion of the second tier electricity providers is mostly dominated by dominant categories, showing "core competitiveness".

Like COFCO, I bought the net during the "double 12" period, and produced the most popular fresh products and overseas direct products during the "double 11" period.

Similar to Gome online, during the "double 12" period, it continued the traditional services such as expensive compensation, time saving, large scale exemption and other traditional services. It also promoted sales for the inherent advantages, including household appliances, mobile phones and computers.