Anta Denied That The Chairman Escaped And Said His Work Was Normal.

In the industry, Ding Shizhong is the soul of Anta. Under his leadership, Anta is on top of the local sports brand.

After signing NBA, Ding Shizhong's goal is to become the "second" of China's sporting goods market, surpassing Nike or Adidas.

Analysts pointed out that although there is still a gap in Anta in terms of innovation and R & D strength, with continuous investment, it is not impossible to surpass these international brands in the future.

At 7 o'clock yesterday evening, Anta issued a notice again, emphasizing that Ding Shizhong did not involve Cai Junwei, the former director of Quanzhou's Internal Revenue Bureau, and said that Anta did not have any business or any other relationship with Cai Junwei.

In December 3rd, foreign media reported that after the arrest of Cai Junwei, the main shareholder of the investment project, Ding Shizhong, who involved many local related incidents, fled in the near future.

The news immediately aroused the attention of the market.

At 10 a.m. yesterday, Anta sports announced a sudden announcement that stocks will be temporarily stopped trading, waiting for it to issue clarification notices about several media reports.

Anta sports released a clarification notice at noon yesterday, saying its board had noticed that a recent newspaper report pointed out that Ding Shizhong, chairman and chief executive, had been involved in the incident against Cai Junwei.

It is reported that Anta's board of directors has reported to Ding Shizhong about the newspaper report, and Ding Shizhong has confirmed that the relevant announcement has not been involved in the above events.

"We further confirm that Mr. Ding is working normally in the company as usual."

However, at noon issued a Clarification Announcement and resume trading, 13:22, Anta sports again issued a notice that it will continue to suspend the short period.

Until yesterday's closing, has not yet resumed.

A number of Anta employees told the daily economic news reporter that the company is still operating as usual.

For chairman Ding Shizhong whether to work in Xiamen, the staff said that it is not clear at the moment Ding Shizhong's specific location, but it is certain that Ding Shizhong still presided over the company meeting until yesterday morning.

The reporter contacted the head of Anta brand department, the other side said that the company is making relevant clarification on the reports of the former foreign media, and the company has not arranged any media interviews for the time being. Everything is answered according to the announcement content.

An insider related official told reporters that they had seen reports of "escaping" by foreign media on the morning of the previous day, but the company thought it was a rumor, so they did not pay more attention to it. Meanwhile, chairman Ding Shizhong's WeChat circle of friends is still in normal renewal.

At 15:31 yesterday, Ding Shizhong updated a friend circle message, forwarded Anta's relevant clarification public relations, and posted a text message: "...

From yesterday till now, many friends call to care, thank you again! I am very good. Everyone should drink tea! "

For Ding Shizhong, the market is no stranger.

As chairman and CEO of Anta sports, Ding Shizhong, chairman of Hongkong anda International Investment Co., Ltd., also boarded the Forbes rich list in 2013.

In addition, he was also the director of the Fujian Charity Association, the seventeenth "China's Ten Outstanding Youth", the ten outstanding young entrepreneurs in Fujian, the president of Jinjiang footwear industry association, and the honorary president of Jinjiang Charity Association.

In 1991, Ding Shizhong founded Anta (Fujian) Shoes Co., Ltd.

In July 2007, it led Anta to raise HK $3 billion 168 million in Hongkong's main board market, setting the highest record of local sports brands raising capital in overseas capital markets.

"For Anta, Ding Shizhong is the soul."

Long term concern about Anta's shoe and garment industry independent commentator Ma Gang evaluation.

In Ma Gang's view, under the leadership of Ding Shizhong, Anta's development is also thrived.

After 2008, the local sports brand collectively fell into trouble, and then came the decline in performance and the surge in stocks.

In the pformation of this wave of survival, Anta was regarded as the first brand to get out of the "shadow". In 2012, it first announced the sales growth of the order.

"Leaders play a very important role in the development of a company, because it determines the direction of the company's development strategically. Once it is wrong, it can only fail or continue to be bogged down."

Xiong Xiaokun, a light industry researcher at CIC consultant, told the daily economic news reporter that Anta took the lead in the recovery of local sports brands, which is related to Ding Shizhong's two decisions: first, identify the location, find the group with strong demand in the market and persist, that is, the mass market, so as to realize the differentiation of consumer groups; secondly, the pformation of business mode from brand wholesale to brand retailing; at the same time, it realizes the purpose of increasing brand value, increasing revenue and grasping the terminal market and reducing inventory.

At present, Anta has built a relatively large management team and channel team, and is also closely controlled by suppliers.

An industry insider told reporters that even if Ding Shizhong left, the development of Anta would not be affected too much in the short term.

According to the financial report, Anta's revenue was 4 billion 120 million yuan in the first half of 2014, and its net profit amounted to 803 million yuan.

Lining, who was once the leader of the industry, was worried about the situation. His income was only 3 billion 137 million yuan, and the loss increased from 184 million yuan in the same period last year to 586 million yuan.

Anta insiders told reporters that Anta has continued to deepen its retail pformation strategy this year.

At the same time, Anta has further strengthened its staff training and personnel matching work for retail stores, especially franchisees.

In addition, Anta has further intensified its integration of sports resources this year.

In October 13th, Anta signed a contract with NBA to become an official NBA market partner and a NBA authorized provider.

Analysts pointed out that Anta's signing of NBA, including licensed products and joint trademark sales, will directly bring about growth in performance.

At present, in China's sporting goods market, Nike and Adidas have occupied a fair share of the market with their international brand influence.

Against this background, Ding Shizhong has made many public statements in recent years that he will achieve 100 million pairs of shoes by 2020.

Or Nike has become the "second" of China's sporting goods market.

"We don't mean to be the boss, but we need to do second from third. If Adidas does better than Nike, I will do better than Nike. If Nike continues to lead, I will win Adidas."

Ding Shizhong said.

Ma Gang told reporters that in fact, the market share should be based on the volume plan. According to this standard, Anta is not lagging behind Nike and Adidas in the Chinese market.

However, compared with the international giants' continuous innovation and R & D capability, Anta and many local brands are hard to reach at present.

Ma Gang said that the so-called R & D capabilities need a cumulative process.

"From the earnings report, Anta's R & D investment share is quite high, and beyond is not impossible to achieve."

Ding Shizhong also has a long-term goal of making Anta a world brand.

Prior to the announcement of the interim results, Ding Shizhong has revealed that Anta is currently looking for suitable foreign brands and expects to become more internationalized. At present, the acquisition target has yet to be implemented.

In the industry view, "the Chinese market is the world market".

For Anta, internationalization is not a major problem at the current stage, and it must remain firmly in the domestic market.

Xiong Xiaokun said that in the future Anta will do well in the domestic market and march into the international market.

However, in the international market, the brand of sports shoes, especially the brand of sports shoes with brand, channel and product advantages, needs to be done well by Anta, and through the integration of resources of FILA brand in Italy, we can participate in international competition with better products and brand image.