Location Of Franchised Stores

As we all know, reasonable location plays a vital role in the successful operation of retail stores in the future. Therefore, site selection is a compulsory course for every franchisee. Here are some points to note when choosing a store:

First, the investigation and analysis of the passenger flow around the target shop site. Admittedly, passenger flow is the basic factor determining the performance. Knowing the volume of passenger flow and knowing the location market of the passenger flow is the main factor to consider when choosing the location of the store.

Second, the analysis of business environment. Business environment is the surrounding commercial facilities and the corresponding supporting facilities, such as catering establishments, entertainment places, etc. Modern business is becoming more and more popular in one-stop shopping mode, and it can bring a large number of potential customers to the surrounding environment. Example: the cat and mouse franchise system is a leisure leather product. If there are leather stores, branded women's wear, or accessories such as trinkets and boutiques near the site, it will bring a large number of customers to the future operation.

Third, the rental costs of stores, the ideal choice. Geographical location After that, the rental work of the store will begin. At this time, it is very important to be able to choose a shop with the right price for the future successful operation. The rental cost is not only a huge investment in the early stage, but also will affect the operating cost of every month in the future. The high monthly rent will also be a psychological burden for the operator.

Based on these problems, Lease Stores should take some measures to control the cost: collect information and compare horizontally, so as to make the most reasonable choice; secondly, take a long-term view to choose the location, usually the property price of the mature business circle is quite high, and in the developing areas with potential, it is often possible to find a more economical storefront. In this case, signing a long-term lease contract with the owner is quite beneficial for the franchisee's long-term development.

Finally, there is another point. compete Analysis, in fact, competition is not necessarily an unfavorable factor. While dividing the market, competition also makes the market scale. Scale effect can enhance popularity and bring more consumers. If a competitor in a business circle is misplaced, the competition is not a real factor, otherwise, it needs some consideration before making a conclusion.

The above points are only part of the contents of chain store location. The quality of site selection will directly affect the future operation of stores.