Flying Weaving Industry Chain Expands Successfully To Achieve Market Counterattack

　　 The "flying weaving shoes" industry chain is expanding against the market.

Near the end of the year, as China Gym shoes The production base of Jinjiang, many shoe suppliers have entered the sluggish period, only a new product to become the star of the attack this year, the star burst: flying shoes. In the terminal consumer market, Anta's 2 tennis shoes this year has been a major explosion in recent years, and sales are amazing. In Jinjiang, as a necessary knitting machine for flying shoes, it has also assembled more than 20 manufacturers from all over the country. Even the special yarns used as raw materials are also made in Jinjiang. Shoe material enterprise R & D success, the emergence of a localized brand. An industrial chain with "flying woven shoes" as its core has been initially formed in Jinjiang.

　 "Flying woven shoes"

In April this year, the Jinjiang shoe fair, Anta released the breathing net 2 sports shoes, the shoes become domestic. Technology of flying woven shoes The representative. It is reported that the shoe is made of omnidirectional breathable weaving, which can effectively accelerate the heat dissipation of feet. At the same time, in the process of weaving the breathing net, Anta has chosen a mesh similar to fish scales, which has improved the ventilation effect very well. Knitting technology allows 1 centimeters of error in clothing, and the error of shoes must be controlled within 1 millimeters. Anta's team must work together with machine manufacturers to improve the production process so that the error rate can be reduced to less than 1 millimeters. In addition, the materials used for breathing net 2 running shoes are more expensive than ordinary ones. Anta has cut down many manufacturing costs by optimizing technology and reducing processes. Shoe upper There are more than 20 processes, and the breathing net and 2 shoe upper processes are reduced to five or six.

It is reported that in the past six months, Anta's new sneakers also handed in a good transcript. Anta official said that the shoe has become Anta's single category sales of the highest products. The industry revealed that the sales rate of Anta's sneakers exceeded 70%. Not only Anta, PEAK, XTEP, 31st degree, etc. Sports shoes brand This year, we have cut into the research and development of flying woven shoes. There are also several flying weaving shoes coming out of the market one after another.

Compared with the appearance in the form of commodities, enterprises have begun to focus on the operation of flying woven shoes. Recently, Quanzhou Shang Dao shoes and Clothing Technology Co., Ltd. has obtained the trademark "FeiZhi". "Our position is to specializes in R & D, production and sale of flying woven upper and flying shoes, becoming the most competitive supplier of flying fabric upper." Chen Long, general manager of the company, told reporters that at present, they have mastered the core technology of flying fabric upper from raw material yarn production and finishing finishing, and are currently being trial production, and will be formally put into operation in October, and plan to invest 500 units. Knitted shoe upper machine The annual output can reach 5 million pairs.

　　 Flying weaving industry chain expansion

During the shoe fair in Jinjiang, the embryonic form of Jinjiang's "flying shoes" has emerged. In the past six months, the speed of the expansion of the industry chain is amazing. In Jinjiang, Peng Ching Road, including Taiwan hawks and other knitting machinery manufacturers from outside the province, opened in June after this year, a total of more than 10. In Jinjiang China Shoes City, South Star Mustang and other brand shoe machine enterprises are also stationed in the near future. According to incomplete statistics, there are now more than 20 from Zhejiang, Jiangsu and other places. Knitting machinery Businesses get together in Jinjiang.

However, compared to the hot start of the year, the market for flying woven shoes entering the second half of the year is a bit cold and cheerless. "Before many shoe makers are full of enthusiasm, and now they have become wait-and-see." Yan Zebin, manager of Jiangsu Taiwan Eagle Machinery marketing department, told reporters that they have sold 300 shoe machines at present. This figure has been very impressive, but many of their peers are selling poorly. The information from customers is that the consumer market of knitted vamp has not yet been fully opened in the end consumer market this year, but the market trend is still good next year.

In addition to the shoe machine, Flying woven shoes Another important raw material is special yarn, which is represented by "hot fuse". Previously, the hot fuse was mainly imported from Japan and Korea, and the price was higher. But this year, shoe makers have successfully developed and manufactured hot melt, and the price is much cheaper. Huang Congming, head of Fujian region, Longxing machinery, started selling hot metal imported from last year. Recently, his domestically produced hot fuse was officially released at a price of 150 thousand yuan / ton, but Huang Congming hopes to keep the price down to 100 thousand yuan / ton or even lower.

　　 Technical threshold is the key.

Whether it's a shoe maker or a shoe maker. Shoe material Finally, businessmen can not open the core elements of the market, and still remain "technological". "It's easy to produce vamp with knitting machines. Anyone can do it. But it's hard to really make shoes with feet on them. Cai Wen, chairman of Fujian PST Clothing Co., said that he was the only supplier of Anta flying fabric upper. The flying fabric of the company is tested by 9 tests, such as fastness to sunlight, color fastness, intensity and so on. And these technologies must be completed through the way of finishing. At present, post road finishing is still the core secret of all enterprises, or even not allowed to be visited.

Reporters learned that shops opened in Jinjiang. Knitted shoe upper machine Many people still have little knowledge of the mastery of the post process. "We see some peers, technology has not yet mastered, began selling machines to customers, which is too risky for customers." Yan Zebin revealed.

Industry standards need to be solved urgently

What worries the industry is that there is no standard in the production of flying shoes. In Jinjiang, the price of knitted vamp varies greatly. In China's shoe market, the price of a pair of knitted upper is sold to 10 yuan, while the shoes supplied to the first-line sports shoes cost more than 50 yuan. The price of Nike's floral shoes is $120. "Now each enterprise's production process is different, so it is very difficult to integrate." Cai Wenshou said that some people have begun to draft this standard.

But it is certain that Jinjiang has become a domestic production base for flying shoes. Whether Post or Chen Long believes that Flying woven shoes Will become a market. "Flying woven shoes are ever-changing, which completely changed the production process of shoes." Chen Long believes that the production of a pair of shoes requires dozens of processes before, and only 4 of them fly. A worker used to produce 15 pairs of sneakers a day, and now he has 60 pairs.