The Small Role Of Clothing Tag Is Not Small.

It is no stranger to mention clothing labels. In terms of texture, Tag Most of the materials are made of paper, plastic and metal. In addition, a new type of tag has been developed in recent years with holographic anti-counterfeiting materials. From the perspective of its shape, it is more varied: there are long stripes, folded, circular, triangular, bag like and other special shapes, which are really colorful and dazzling.

The design and printing of clothing tags is often very exquisite, and the connotation is also very extensive. Although each clothing The tag of enterprise has its own characteristics, but most of them have factory name, factory address, telephone, postal code, logo, etc. on the tag. Advertisements "put the photos of the famous model ladies in their own products on the top, giving people a more intuitive impression, giving consumers a deeper impression of their products and promoting a good promotional role. Some manufacturers, for the sake of buying their products, thank the consumers for their appreciation and good wishes. They also give people a sense of intimacy. Some tags are more like a" product user manual ", because the above products are not only printed on what fabrics they want, but also on the performance of the products, and even on the washing clothes' water temperature, washing methods, what type of cleaning agents and how to maintain them are all printed on the tag, which shows that the manufacturer is responsible for ten points of the consumers. Some enterprises also need to print the nature of the company (such as Sino foreign joint venture, sole proprietorship, etc.), and other clothing manufacturers simply regard the small tag as a microfilm. In addition, with the growing prosperity of the clothing market, competition is bound to become more intense. Some famous brand manufacturers, in order to protect their products from counterfeit and shoddy products, do not hesitate to use all kinds of holographic anti counterfeiting tags and bar codes. This not only protects the interests of enterprises, but also protects the rights and interests of consumers.

Although the clothing tag is small, it is a link between fashion itself and consumers. It is an inevitable product of modern fashion culture, and plays a positive role in improving and protecting the reputation of clothing enterprises and promoting products. Therefore, if the tag is likened to the famous brand of fashion, it is more appropriate. However, it is regrettable that there are still a large number of garment enterprises that do not know enough about this point. Even some well-known fashion brands in China have not yet been registered, and this will give the speculators an opportunity. Once these products are counterfeited, they will not be protected by law.

The design, printing and production of clothing tag must be very particular, especially graphic design. We should treat it as a small print advertisement. We should carefully consider the following elements: the necessary composition instructions and washing instructions, especially washing instruction, not too simple; for functional clothing such as down garments, plastic underwear, thermal clothing, etc., we should have detailed instructions for use, do not simply use several standard washing icons to reflect. Detailed instructions can reflect the company's responsibility and considerate attitude towards customers. For complex instructions, they can be made in graphic form or even in cartoons, which is vivid and innovative. Appropriate pictures can be used, such as women with famous models and products. Photo It gives people a deeper impression of brand products by intuitive feeling, and has played a good promotional role. Barcode has become a symbol of modern logistics. Supermarkets and large shopping malls require barcode to label goods, so don't forget to bar code. The use of bar code and classification of goods must be scientific and reasonable. They should not be coded arbitrarily. Relevant certification marks, such as IS09001/9002, environmental protection IS014000, cotton logo, pure wool logo, European green label Oeko TexStandardl00, European eco label Eco 1abel, should be actively hung to reflect the quality characteristics of products, embody the corporate image, win the trust and recognition of customers, and cooperate with holographic anti-counterfeiting and bar code anti-counterfeiting. With the growing prosperity of the clothing market, competition is bound to become more intense. For brands and brand-name manufacturers, in order to protect their products from counterfeit and inferior products, they can use various anti-counterfeiting technologies, which not only protect their own interests, but also safeguard the rights and interests of consumers. It is best to combine simple and elegant poetry to touch the hearts of consumers. In the light of season, consumers and product characteristics, the tag will be designed as a collection of yearbooks, bookmarks, greeting cards, etc. that make consumers love, treasure and appreciate.