Can The Physical Retail Industry Hard To Break Through The Current Situation In 2015?

Strong cold wave, the future still needs to "build up a healthy body".

This strong cold wave will still rage with its fierce power in the physical retail industry. Wherever it goes, it will trigger a new wave of closing shop. Although the cold is still, but the physical retail will be more calm and calm.

In 2013, the physical retailing industry was doing more psychological preparation for the new cold. It was like a child crying wolf, but the wolf had not come yet, and he could muddle along.

In 2014, it was really felt that the cold wave was fierce. The wolf really came! The number of stores in 2014 broke through the new value. Looking at the monthly closing statistics of the company, people in the industry were surprised, but later they had no choice but to get used to it.

In 2015, the physical retail industry had accumulated the experience of meeting challenges, and had more thoughts and skills. This year, we may see the excellent appearance after the dormancy of physical retailing.

Keep warm, do not fight alone.

Before this year, entities Retail Most of them fight alone and fight to meet challenges. Under the full impact of online comprehensive encirclement, the strength of individual appears small and weak. This year, the lotus lotus initiative, which was initiated by the Lianshang network, made the entity retail industry have a chance to make a collective appearance. Although the power of holding the palm has failed to shake the current predicament, it has seen the bright light ahead. In the dark before dawn, too much light is needed to guide the direction and path.

In 2015, whether the third party traction or the entity retailing industry itself was created, we should take this. tradition Go on, once, two, three times... More voice and appearance will bring more opportunities, and with each other's strength, we can make this campaign beautiful.

Innovation is tough, but it still needs to be done.

"Innovation" is not just a slogan, it needs substantive content, whether it is decision-making or implementation, must unswervingly take the road of innovation. But more often than not, the innovation of the entity retail industry either stays in the stage of shouting slogans, or merely makes decisions, but does not see the sound of implementation. Therefore, it takes courage to innovate, and to carry it out from the end to the end.

In 2014, innovation in the industry has come to light. enterprise Make innovation sound. For example, the Yitai grand cruise has made the carnival of the whole city, and the business executives have joined the parade team to entertain the people.

According to the "market survey and investment advisory report of 2014-2018 years of distribution and retail industry" released by China's report hall, it is pointed out that innovation brings consumers a full of interesting and characteristic results, but the emergence of innovation is very difficult. It is impossible to know that the process of the innovation of Yintai grand cruise can be explored from Yang Yuanqing's speech: Lenovo's innovative way: they have brainstorming once a month, and every time Yang Yuanqing arrives, brainstorming involves every aspect of the company's development, and many innovative ideas come from here. Visible, Lenovo attaches importance to innovation.

In 2015, more retail businesses will put innovation on the agenda, whether it is innovation in management, innovation in business means, or innovation in marketing strategy. So we will see more and more wonderful performances on the retail stage next year.

Collective involvement in the "small era" is at risk.

Near the end of the year, Metro, Carrefour, and RT Mart announced the march into the "convenience store" field, which attracted a great deal of attention, making convenience stores the highest exposure rate at a time. The convenience store attracted many participants. But this high-density entry can not help worrying, does the convenience store really have so many cakes that can be divided into food?

Compared with the convenience stores developed in Japan and Taiwan, there seems to be room for the convenience store market. However, the consumption data and the density of the population seem to be biased. Therefore, the convenience store market is not so optimistic.

This can not help reminiscent of the fact that in the past few years, the major retailers have flocked to establish hypermarkets, so that the density of big sales has begun to grow. This year, many retailers have to deal with the plight of overdevelopment, high market saturation and low profit level. Therefore, such a high density development, perhaps convenience stores will also appear today's hypermarket dilemma.

Job hopping is frequent and staff mobility is strengthened.

At the end of November, WAL-MART's layoffs caused a great shock. At the end of the industry downturn, declining performance and a large number of stores, retailers finally reduced the cost of compression to lower labor costs. If 2014 is the year of closing stores, 2015 will usher in a layoff year. After frequent closes, the high labor cost has made many retailers unable to bear the burden, and the next step is probably no way to lay off workers.

In addition to layoffs, industry mobility will be much faster than before. Although the current physical retail industry is facing greater challenges, it also presents a trend of polarization. The weaker is weaker and the stronger is stronger. This also creates opportunities for practitioners to move from one enterprise to another, and will become a routine action.

2014 is going to be over. Anyway, 2015 is full of expectation and hope. We have reason to believe that tomorrow will be better.