Using Legal Weapons To Safeguard Legitimate Rights And Interests

Most famous brands pay more attention to the protection of trademarks, but sometimes the cost of actual rights protection is relatively high, and some enterprises are also powerless.

Especially when it comes to the controversial behavior of "edge ball", many enterprises are helpless because of the difficulty of obtaining evidence and identification, facing the OEM, licensing or even counterfeiting of illegal businesses.

Brand imitation is a difficult problem. How should enterprises better use legal weapons to safeguard their legitimate rights and interests? For this reason, Shen Chun Xiang said that trademark rights holders can strengthen the monitoring and investigation of the phenomenon of "brand name" in the market for the cases where consumers are confused by the malicious imitation of well-known brands. If they find infringing acts, they should take corresponding legal measures in time to stop them.

At the same time, enterprises should establish a timely and unimpeded channel for consumers to complain, and promptly investigate the sellers and producers of the counterfeit and shoddy products that are being complained, and take timely legal measures to constitute violations.

"Enterprises should also strengthen the control over the sales channels and sellers of products, and sign agreements with other sellers to sign more stringent trademark rights and other intellectual property rights agreements, so as to prevent some unscrupulous sellers from making use of the convenience of business contacts with the obligee, producing and selling counterfeit goods."

Shen Chunxiang said.

In this regard,

Believe that

Creation, application,

And protection, is a vital business survival and development, and has a strong professional work.

A conditional enterprise shall set up a specialized intellectual property management institution as a front line Department of the enterprise to participate in the business decision making.

Enterprises should also specializes in hiring and training professional intellectual property attorneys, or, according to circumstances, to hire highly qualified and reputable intellectual property lawyers as enterprise intellectual property advisers.

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A total of 155 batches of imported goods were selected. These commodities were obtained through market purchase, spot checks, online purchase and spot checks, and 67 batches of goods were found to be unqualified.

From the results of spot checks, there is a greater risk of buying goods through the Internet.

The 16 batches of imported products sampled from online shopping were totally unqualified, including the 11 batch of "fashion uprising" Korean clothing imports, mainly due to formaldehyde content exceeding standard and fiber content not conforming to, and labeling content failed.

In this regard, the inspection and quarantine department recommends the purchase of imported goods, preferably through the "B2B2C" way, that is, domestic enterprises to buy imported goods, and then through its sales.

"Such imports are under the supervision of our inspection and quarantine departments, and the risks are relatively low."

Zhang Meiyue, deputy director of the inspection and supervision department of Zhejiang inspection and Quarantine Bureau, said there are risks in online shopping imports, whether in purchasing or in direct selling.

Nowadays, e-commerce is becoming more and more popular, and network sales products will also be gradually standardized. The Xi'an Consumer Association announced yesterday that the largest number of complaints about consumer complaints were household appliances in 2013. It is understood that the Zhejiang inspection and quarantine bureau is currently applying for the establishment of a state-level cross-border e-commerce product quality and safety risk information monitoring point. Once established, products, businesses and disqualification on the e-commerce platform will be announced on the platform.

ARMANI (Armani), D&G, NIKE (Nike), ADIDAS (Adidas), GUCCI (Gucci) and other 8 famous brands on the blacklist.

In addition, from the origin of the 67 batch of unqualified imported goods, 22 countries and regions were detected, of which 22 were produced in Korea and 10 in Italy.

The origin of other unqualified imports is Taiwan, Romania, Pakistan and Indonesia, Bangladesh, Vietnam and Japan.

Zhejiang inspection and Quarantine Bureau responsible person said that the spot checks of imports, mainly clothing products, there are 118 batches of unqualified 53 batches.

The specific failure was 5 batches of color fastness unqualified, 1 batches of formaldehyde content exceeded the standard, 52 batches of fiber composition and content were not qualified, logo content missing or wrong.

Luo Jianghong, director of the regulatory office of the Bureau, said that many samples of imported clothing were found to be inconsistent with the actual testing in the spot checks. "For example, we selected a group of imported garments and labeled 90% cotton and 10% spandex. The test found that only nylon, spandex and viscose were found, and there was no ingredient in cotton."

Luo said that such behavior is suspected of deceiving consumers.

The reporter has learned that there are many famous brands in the imported clothing products that are not being tested, such as ARMANIJUNIOR (Armani children's wear) dress, D&G's dress, NIKE (Nike) headband, ZARA's trousers and ADIDAS (Adidas) shorts. The fiber content and content of the label are not consistent with the actual detection. In addition, a dress dress label of TOMMY does not have a logo on the fabric and ingredients, and a GUCCI (Gucci) color fastness for men's knitted jacket is not qualified. COLUMBIA (Columbia) a casual hat label content does not meet the standards.