Clothing Industry "Brand Name" Disturb Trial

Recently, the world famous female underwear brand "the secret of Vitoria" complained about the first instance of trademark infringement and unfair competition dispute of Cci Capital Ltd Shanghai, and became a hot topic in the intellectual property field.

For this reason, I interviewed relevant experts, and explained many cases of famous brands in clothing industry.

"Woodpeckers" countless, "Red Dragonfly" flying all over the sky, "Fox" lined up to run, "crocodile" kind of more...

In recent years, "near brand" is a common phenomenon in the clothing industry, but there are only one real Woodpecker and red dragonfly in the clothing industry.

In a small shop in a commercial street in Beijing, I saw clothes with all kinds of crocodile patterns on it. The crocodile mouths on the top were left facing, right facing and still like salamanders. Their origins were France, Singapore and Hongkong, and their English names were different, but businesses called them "crocodiles".

This makes it easy to think of the famous French brand "crocodile LA-COSTE", and consumers who are unaware of the truth are easily misled.

A brand name is like a cancer that engulf the reputation of brand goods, confusing consumers' audio-visual activities and disrupting the economic order of the market.

The author was informed that Gu Qiao Gu Xi registered a series of "GUCCI" trademarks, approved to use twenty-fifth categories of clothing, boots, shoes and other commodities, the trademark is currently in the validity period.

In May 2010, Chaoyang Public Security Bureau in Beijing seized some counterfeit goods with "GUCCI" trademark on the 5 floor shop in Xiushui Street market.

In August of that year, Gu Qiao Gu Xi company sent a letter to Xiushui Street market company and Xiushui Street Real Estate Company, demanded to stop relevant tort in time.

In November 2010, the company's clients once again bought part of the infringing goods at the same shop.

The case went through a long period of time.

This year, the Beijing Higher People's court made a final judgment on the case, ordered the Xiushui Street market company to stop infringing on the exclusive right of the registered trademark of Gu Qiao Gu Xi, and compensated the economic loss of 13 thousand yuan and the reasonable cost of 7000 yuan.

Coincidentally, recently, the world-famous women

The owner of "secret of Vitoria", Vitoria's secret store brand management company (hereinafter referred to as "Wei Mi company"), complained to the Shanghai Max Cci Capital Ltd (hereinafter referred to as the company of wheat) for trademark infringement and unfair competition dispute.

Underwear brand founded in 1970s.

"Has been loved by women all over the world.

The company has registered "VICTORIASSECRET", "Vitoria's Secret" trademark and service mark respectively.

Without authorization, the company has used the logo "VICTORI-ASSECRET" prominently in many occasions such as shop signs, staff badges and underwear fashion exhibitions.

In addition, in the Chinese women's clothing network, Sina micro-blog, WeChat and other network platforms, the company also called it "Wei Mi China operations Corporation", "China headquarters", and carried out franchise sales activities.

Finally, the first intermediate people's Court of Shanghai ordered the company to stop the unfair competition of trademark infringement and false propaganda, and to compensate the company's economic losses of 500 thousand yuan.