China'S Outdoor Products Market Is Gradually Becoming Mature.

In recent years, we have benefited from the rapid growth of GDP, the gradual increase of the consumption ability of urban and rural residents, the process of urbanization and the upgrading of consumption. Outdoor active healthy lifestyle shows a trend of rapid growth in China, and is in the golden period of development.

People's enthusiasm is getting higher and higher. Mountaineering, rock climbing and hiking traversing are becoming more and more popular.

The vigorous development of outdoor sports will promote the prosperity of outdoor consumer demand. It is expected that in the coming period, China's outdoor products market will continue to maintain a good momentum of rapid growth.

China's outdoor products industry has gradually entered the stage of maturity.

The total retail sales of outdoor products in China increased from 42.9% to 18 billion 50 million in 2005 and 18 billion 50 million in 2013, an increase of 24.3% over the same period last year.

The sales channels of outdoor products in China mainly include professional outdoor stores, shopping malls, E-commerce markets, etc.

In 2007, the number of professional outdoor shops was almost flat with that of shopping malls. However, by the end of 2013, the number of shopping malls increased to 7716, 3 times that of professional outdoor stores, and 73.9% of the total number of outdoor stores occupied by stores.

By the end of 2013, there were 891 outdoor goods brands in the domestic market, of which 458 were local brands.

Overall, the brand concentration of domestic outdoor products market is at a relatively high level. In 2013, the top ten outdoor sporting goods brands in China were about 77.34%.

The share advantage is more obvious, occupies 6 seats in the ten brands, accounts for 65.02% of the sales share, while the remaining 4 brands are relatively low, but the growth rate is still faster, and the market share and ranking have been improved, which laid a foundation for later pursuit.

Some experts believe that the largest in the world.

In the US, Europe is second, and now the sales of the European outdoor products market is two times that of China. "But the Chinese market is growing very rapidly. In the next eight to ten years, China will take the place of Europe and become the second largest outdoor market in the world.

Is there any trace of this view?

Crowd:

According to statistics from China Outdoor Union, 130 million people in China started outdoor activities. Last year, the outdoor core market in China reached 15 billion 380 million yuan, up 16.2% over the same period last year.

According to a survey of 6053 outdoor consumer consumers, 33.1% spent 2000 yuan to 5000 yuan a year on outdoor equipment, and 26.3% spent $1000 to 2000 yuan a year on outdoor products.

Market:

According to statistics, last year, the number of outdoor brands in the Chinese market increased by 12.3% over the same period last year, and the rise of domestic outdoor brands, squeezing the foreign brands that had originally taken the lead, currently, the market share of foreign and domestic brands reached 53%, 47% and nearly flat.

Channels:

Outdoor sales channels can be broadly divided into: large outdoor (Lian Suo) shops, small and medium-sized free outdoor stores, outdoor brand stores, foreign trade products outdoor stores, Internet shopping shops, outdoor special discount stores (OUTLET), button shopping mall sales counters, self operated shopping malls outdoor stores.

The subdivision of multiple channels promotes targeted consumption.

Electricity supplier:

The traditional outdoor goods brand, which is mainly sold by shopping mall and physical outlets, will lose more than 60% of potential customers if it does not take the channel of e-commerce. This proportion will further improve with the popularity of mobile commerce. The top business providers represented by Ali, Jingdong and No. 1 store have strong network marketing channels and provide a strong foundation for consumption.