Amber Kuo Appeared At SWAROVSKI Chengdu Renhe Spring Store Guanghua Store

On the occasion of Christmas in 2014, SWAROVSKI, an internationally renowned fashion brand (SWAROVSKI), recently held a bright Christmas tree lighting ceremony at Renhua spring store in Chengdu. The fashion queen Amber Kuo invited and lit the bright Christmas tree inspired by the merry go round.

At the event, fashion queen Amber Kuo is dressed in blue.

Wearing SWAROVSKI's "dazzling phantom" series Buzz necklace, wide bracelet and

The ring appeared, echoing the large ornaments on the Christmas tree.

It is reported that SWAROVSKI (SWAROVSKI) this year in Beijing, Shanghai, Chengdu lit up the bright Christmas tree, so that this unique light with each city's unique Christmas tree modeling, become the Christmas season is worthy of the fashion landmark.

This time, in

The bright Christmas tree is 15 meters high, and it takes six months to complete. The Christmas tree is full of SWAROVSKI (SWAROVSKI). The new dream design and colorful lantern lights brighten Christmas in Chengdu, giving off a warm and dreamy holiday spirit.

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In fact, the pfer of luxury brands to the two or three tier cities is no longer a novelty.

At present, the consumption momentum of women in the two or three tier cities is increasingly strong.

Ouyang Kun, China's chief executive of the World Luxury Association, said that the polarization of China's luxury consumer market will accelerate the growth of the luxury consumption market in the two or three tier cities.

"Global luxury goods look at China, while luxury goods in China depend on two or three line cities, which has changed from luxury to reality in the luxury sector."

A luxury industry source told reporters that the acceleration of China's urbanization process and the growth of wealth outside big cities have led to the consumption demand of luxury goods in a large number of two or three line cities.

At present, luxury stores in Hangzhou, Wenzhou, Qingdao, Dalian and other two or three northeastern and southeastern cities have been unable to meet the local consumer demand. Besides Chengdu, Xi'an, Changsha, Urumqi and other places, they have become a new city for the layout of luxury goods enterprises.

Among them, Xi'an is the most worth mentioning.

Because Xi'an is located in the hinterland of the Central Plains, and is the leader of the five provinces in Northwest China, its regional advantages are obvious, attracting tourists from all sides.

As a second tier city for luxury consumption in China, Xi'an has gained the international reputation.

In this city, since 2007, luxury brands have entered a large scale. In recent years, brands such as Versace, Emporio Armani, Vertu have been included, while brands such as Chloe, Dior and Prada have settled earlier.

Since 2007, the speed of LV's opening in China has been speeded up obviously. Most of its new stores are distributed in two or three line cities, such as Changsha, Xi'an, Qingdao, Xiamen, Wuxi, Wenzhou, Nanning, Kunming and so on.

Besides LV, Gucci, another luxury leader, began to sink the layout of Chinese stores a few years ago.

In fact, the "perseverance" of the two or three line market has also given back to these luxury brands.

Gucci's store opened in Zhengzhou on the first day, and sales exceeded 100 million yuan, while LV was located in Urumqi's store, and for a period of time, it was the national sales champion.

Vincent Bastien, a professor of luxury marketing and strategy at HEC business school in Paris, told reporters that in fact, luxury goods are the same in every country's development mode, first in the capital, then quickly extended to major cities (such as Shanghai and Guangzhou), followed by two tier cities.

This is the criterion for the popularization of luxury goods.

However, compared with front-line urban consumers, consumers in the two or three tier cities have different consumption characteristics.

With the grand strategy of "sinking channels, quickly sitting on the two or three line and watching the four or five line cities", luxury brands also conduct separate market surveys on these cities, aiming at different consumer characteristics of these cities and launching marketing accordingly.