Interpretation Of Foreign Trade Clothing Market

Although the market order of clothing foreign trade is not mature enough, its good social effects have been revealed. First, from the supply angle, the capital market of some garment foreign trade enterprises has been accelerated by the tail cargo market, and a large number of overloaded foreign trade clothing have found a market outlet; secondly, from the perspective of demand, the clothing market is cheap and beautiful, and the degree of consumer acceptance is high; finally, the opportunities for small capitals entrepreneurs are relatively low, the investment cost of operating the tail goods is relatively low, the market development is relatively easy, and the industry intervention threshold is relatively low. The development trend of apparel foreign trade tail goods market will have an inevitable impact on the entire garment industry.

　　 Original single goods

The biggest feature of this kind of tail cargo is basically consistent with the quality. It is often the foreign brands with foreign famous brands who provide fabric and plate type, and domestic production enterprises or Industrial and Trading Company complete the processing of incoming materials. If the finished products are inspected and exported, they will be imported into the domestic market and become high priced brand clothes in the market or exclusive stores. If the quality is slightly higher in the inspection, or even the quality inspection is qualified, because the number of defective products exceeding the quantity of delivery is about 3%, which should belong to the planned scrap materials for the production enterprises, compared with the certified products, it is only "out of the ordinary". In addition, there is a situation that will produce a large number of original goods, such as chromatic aberration, product number or style errors, and so on, which are rejected by foreign merchants and sold to domestic market, but the quality can still be guaranteed.

　　 Documentary goods

The fabric and plate that are identical with the genuine products are matched with a batch of domestic accessories (such as buttons, zippers, liners, etc.). This is the merchandiser. Although the merchandising is sometimes worse than the actual quality, but because the plate and fabric are identical with the genuine products, the consumers wear the upper body, the effect is the same as the genuine products, and because they are all produced by the authentic production enterprises, so the production technology and requirements are not very bad, sometimes even better than the domestic brand clothing in washing water, dyestuffs and so on.

　　 Single purchase

It is only the plate type that is consistent with the genuine products. Usually the large goods have been delivered to foreign businessmen, and the production enterprises purchase a batch of similar fabrics and accessories according to the type of plates retained in their hands for processing and production. Such products should be referred to as "chasing goods" when they flow to the domestic market. Their characteristics are similar to the quality of the upper body, but the color and fabric comfort are obviously different from those of the genuine products.

Imitation goods

The worst quality of all clothing foreign trade goods is also the most popular in the market, and shops on the street can be seen everywhere. As long as there are new styles of photos, as long as consumers are in favor of it, they can complete mass production in the shortest time. Of course, these can only be "likeness", but the fabric, craft and plate are all obviously different from the genuine ones.

As a new market format, the apparel foreign trade tail market has developed rapidly. The main reason is that the market demand for clothing goods in China is huge. Today, some entities' tail market and virtual network trade platform have effectively solved the problem of asymmetric information demand between producers and consumers. On the one hand, producers are heavily overloading clothing, and on the other hand, the demand of consumers is not satisfied.

After three months of market operation, the first day of the big tail goods market in China, the cumulative turnover reached nearly 2 billion yuan, and the daily average passenger volume reached 28 thousand passengers. This kind of achievement has made more and more investors cast their eyes on the tail cargo market, which has springing up everywhere in Beijing, Guangzhou, Shanghai and Changshu. In Beijing, there are currently eight major stock trading markets, such as Tian Lan Tian Wei goods market, Tiantong tail goods market, Tongzhou AND Taobao City, Tian Hui tail goods mall, Huilong tail cargo community Taobao City, Tian LAN tail goods, Julong foreign trade clothing mall, Dongsishitiao foreign trade street and so on. In Guangzhou, the clothing foreign trade tail cargo is mainly concentrated in Changgang Road, general, Qingfeng and Jindong.

China's main online trading platform in C2C, B2C and other types of network trading platform, foreign trade tail cargo has become a hot consumer Internet users. In the Taobao website, the largest C2C website in China, the word "baby" can be found according to the word "foreign trade dress". According to the word "foreign trade dress", 9445 stores can be searched according to the word "foreign trade dress". It is obvious that online shop has become another main sales channel for foreign trade 146021. In the next article, Xiaobian will give a detailed account of Internet marketing.