LVMH Intends To Acquire Coach Cox.

Coach Inc. (NYSE:COH) shares rose 4.6% on Thursday. The biggest increase in the four months has come from the retail industry website Prime Retailing quoted the news as saying that the world's largest luxury group LVMH Mo t t Hennessy Louis Vuitton Louis (Hennessy) MOET & CHANDON Hennessy LV Group intends to buy the American luxury leather goods manufacturer.

The "news personage" revealed that Coach Inc. (NYSE:COH) Cox Chi's recent fashion show and product line attracted the interest of LVMH Mo t Hennessy Louis Vuitton SA (LVMH.PA) design team, and what attracted most of them was the effectiveness of the development of classic luxury leather accessories brand to clothing sales. This is a very interesting method, because the creative design for Coach Inc. (NYSE:COH) is the former creative director Stuart Vevers of LVMH's Spanish leather luxury brand Loewe.

　　 Coach Reed Krakoff, former president and creative director of Inc. (NYSE:COH), announced in 2013 that it would not renew its contract with the brand and instead focus on developing its personal brand. Coach Inc. (NYSE:COH) immediately picked up Stuart Vevers from Loewe, and appointed its creative director in June last year to lead the group to lifestyle brand transformation.

Because Coach Inc. (NYSE:COH) has been out of strategy in recent years, excessive expansion of discount sales network has diluted the brand value so that consumers are sick of it. brand At the core U.S.A The local market faced Michael Kors Holding Ltd. (NYSE:KORS) and Kate Spade Co. (NYSE:KATE) repeatedly, and the same store sales have gone back for many quarters. Group CEO Victor Luis hopes that Stuart Vevers can enhance the image and value of the brand and broaden the growth of men's clothing business. Next January, the brand will first participate in London men's wear week, showing the first complete men's clothing series designed by Stuart Vevers.

Coach Inc. (NYSE:COH) Cox Chi declined to comment on rumors and speculation, while LVMH Mo t Hennessy Louis Vuitton SA (LVMH.PA) declined to comment. Market participants believe the rumor is "extremely doubtful". LVMH had previously expressed interest in the British luxury group Burberry Group PLC (BRBY.L) bobury, but the result was no more.

Coach Inc. (NYSE:COH) rose 2.50% to 34.46 dollars on Thursday, narrowing its total decline in 2014 to 38.61%. Its market capitalization is about 9 billion 300 million US dollars and its P / E ratio is 14.1 times.