Boston London Flagship Store Opened For A Year Without Profit Or Publicity?

In July 26, 2013, Bosideng flagship store opened 1st anniversary in London. This almost unknown brand in China has been in London for a year, and the book is still running out of deficit.

Compared to the most prosperous business district in London and the development cost of 35 million pounds, the London store opened a little bit low a year ago - a small gathering and 120 thousand emails sent to Londoners who spent high-end clothing.

Although most of them know that there is a Chinese brand in Oxford Street business circle, they do not know much about the brand itself.

This is still a long way from what we should have achieved two years ago.

Pearl, an American working in London, stroll around Oxford Street business district almost every week. For Bosideng, she knows "that is a Chinese brand and there are Chinese characters on the store."

The most intuitive feeling is, "the shops are basically in good order. It seems that there has been no" busy "time, even in the case of" busy ".

The same is true.

Bosideng's CFO

He said that the company had a detailed business plan, including a series of indicators such as sales profits, to ensure that Bosideng could develop its own profits and losses in the UK.

No one can predict how long it will take to achieve this goal in the future, but we must admit that "Boston goes out and can set up flagship stores in the top business circles of London has been very bold, which first means that we have come and can we finally get".

It is a persistent problem to accept and stand firm. "

An industry insider told reporters.

No matter what year the profit is, the brand that needs to go abroad needs support and encouragement. We hope that Bosteng can keep steady and win the British market.

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Zheng Xiukang, chairman of Kangnai group, said that the overseas stores of Kangnai leather shoes have been arranged in more than 20 important cities in Italy, the United States, Britain and Australia.

The average retail price of each pair of Kangnai shoes is up to 70 US dollars in Kangnai stores in Europe and the United States.

In 2009, the total retail sales of Kangnai shoes in foreign markets amounted to about 200 million yuan.

In January 18, 2001, Kangnai's first overseas store opened in the busy downtown area of Paris, France nineteenth.

This is the first time that Chinese footwear enterprises have opened their own brand stores overseas.

According to the owner of the store and Zhang Lei, Ou Haili, in Italy, the top 150 leather shoes sold on the day of sale were sold out and empty. The local people exclaimed: Wenzhou shoes, which are comparable to the handmade leather shoes of Italy, are so cheap. They do not know that when the "150 dollars" are used, they will sell at least 5 pairs of shoes for Chinese general shoe factories.

Bare feet are not afraid of shoes.

Although Kangnai has opened more than a dozen stores in Vietnam, in January 2014, AOKANG shoes still chose their first overseas store in Vietnam.